01/11/2011
Good stories:
Strong Central Character
Answers the 5 W's
Engaging and interesting, entertaining
Current
Great pictures and sound
Something people with care about
Facts/RESEARCH
Unique
Flows
Clear Concise Focus
Credible experts
Write to pictures
Conversational
One thought per sentence
Starts with most important element
Good active, creative standup- that shows or demonstrates something
Strong simple words
Active words
No clichés/jargon
Specialties
-Business
-Science
-Health
-Entertainment
-Sports
-Politics
-Technology
-Environment
-Crime
-Weather
-International
-Education
-Consumer
Toronto City Budget
Political – Mayor's threat to fire managers who don't cut
Business – Budget overview the numbers, do they work
Consumer – Garbage Fees
Health – Bed Bugs
Crime – chief meeting with Mayor
Environment – TTC Fare hike