The population thought them damned.
But they were Gods among the mortals, beauty beyond compare, more power than should be normal.
People couldn't understand it. The inbreeding? Shouldn't they be hideous and practically be squibs?
No one remembers that things like that doesn't bother Gods, their magic wipes away the impurities that could happen.
Damned? Possibly. They were Gods and nothing could break them.
