Prologue:
The year is 2094. Earth's Scientists landed on Mars easily. However, once there, they found a deep red, frozen, mercury like river. They attempted break chunks of it off with pneumatic drill. It's whine was stalling, then roared to life, spewing the material everywhere! However, the scientists did not care, inside of their cab.
Finally, they get a good-sized chunk of it, and headed home.

Once there, the scientists discovered that The Red Material, as it was nicknamed, had a special ability. It could be injected into a human, and once into the bloodstream (10 or 20 seconds) The person could then be literally immersed in something, drawing S-video electric paths to themselves.
They named the Red Material Cerebrium, and it's effects Cereosis.

They marketed it, becoming millionaires. One Industry was especially interested in it.

The video game industry.