Once upon a time in a faraway land, a 13 year old young prince named Sasuke lived in a shining castle. Although he had everything his heart desired, he was spoiled, selfish and unkind. But then one winters' night, an old beggar woman came to the castle and offered him a single bloodred rose, in return for shelter from the bitter cold. Disgusted by the horrible appearance, the prince sneered the rose and turned the old woman away. But she warned him not to be deceived, for beauty was found within.

And when he ordered her to leave again, the old woman's ugliness melted away, revealing a beautiful enchantress named Usagi. Her blonde hair was picked up into two ponytails while a golden, diamond covered crown was still on her oval shaped head. Her dark blue sparkling eyes matched her rosy red cheeks and long black eye lashes. But the prince hated to wear royalty clothes. All he would ever wear was the same black outfit with black shoes.

Anyways, when Usagi pointed her wand towards him, he bent down on his knees, put his hands together as if praying, and did everything in his power to apologize. But it was far too late, for which she knew there was no love in his heart. And as punishment, she transformed him into a beast and all who lived there was turned into a random household object. Frustrated and ashamed of his monstrous form, the beast concealed himself into his castle, with only a magic mirror to use as a window to the outside world.

The rose she had offered him was truly an enchanted rose, which would bloom until his 18th year. But there was a catch, if he would learn to love another, and earn his or her love in return by the time the last petal fell the spell would be broken. If not he would be doomed to remain as a beast forever. The question was, who would ever learn to love a beast?