Disclaimer: I do not own Ultima or the Eight Virtues of Avatarhood, Richard Garriott, a.k.a. Lord British, owns them.
Honesty
Hatred for deceit,
Obedience to the facts,
Nary a falsehood to say,
Eager to tell the Truth.
Seeking to treat merchants fairly,
Taking not the gold of others,
Ye do this, others respect thee.