I'm sure you're all familiar with a game called Splatoon. A strange game where squid people spray each other and the world around them in ink, as a form of sport. Now I bet you're wondering how such a crazy game got made. Well, I have no idea. But I like to think it went a little something like this.

Somewhere in a small apartment, an ambitious game developer tries to think of an idea for his next great project.
"Ugh, so bored. What's on TV?"

When suddenly a voice speaks to him from the darkness of his closet.
"Nogami."
"What? Am I hearing things?"
"Hisashi Nogami."
"W-Who's there?"

Laughter escaped the darkness with an ominous echo.
"Ask and I shall reveal myself."

A monstrous shadow stepped into the light and towered over Nogami.
"My name is Nyarlatho-"
"I'll just call you Gills."
"What? You find yourself faced with a giant mass of pulsating tentacles and the first name you come up with is "Gills"…"
"Pretty good, right?"
"Very well. Call me what you please. The important thing is, I'm here to recruit you, Nogami."
"I already have a job, thanks."
"This isn't a job interview. I'm here to recruit you as a minion of the subtle madness that corrupts humanity."
"What happens if I refuse? Will you show me some kind horrific vision?"
"No, I'll burn your apartment down."
"Curse you, foul monster!"

But Nogami's fury subsided with a thought.
"Wait. I'm just a game designer. What could you need me for?"
"Isn't that obvious?"

Nogami shook his head.
The old one pointed his hand grandly.
"YOU will create a game that promotes the greatness of the tentacle to the whole world."
"Tentacle?! Who the hell would play that?!"
"That's your problem now."
"And I guess I really don't have a choice, huh?"
"Of course not."

Nogami smiled weakly.
"Then I guess I'm your man."
"Good, now present the proposal to your superiors, immediately."
"Immediately? Like immediately immediately?"
"Yes."
"But my favorite shows starts in like 20 minutes."
"I'll smash your TV right now!"
"You have no mercy, wicked beast!"

*8 minutes later in a private meeting with the president of Nintendo.*

"So the only idea you have is that it's a game that has tentacles and appeals to all ages?"
Nogami sweat nervously.
"Uh, that's about right."
"… Approved."
"Really?!"
"Sure, kids love tentacles."

Thus the game that would be called Splatoon had made its first major step. But there was still much dark work to be done.