The trouble started with a song.
The type of song nobody can get out of their head once it crawls through the ear and wraps itself around their brain stem.
Nobody could even figure out where it had come from at first: it was as if it had appeared overnight.
It was eventually tracked down to Burgess' local radio station where the bewildered DJ who first played it claimed to have never even heard the song before.
According to him, it must have been slipped into his vast music collection without his knowledge and was played by accident instead of the latest number one single by yet another vacuous boy band.
But who was he to argue when the board began lighting up with listeners raving about it?
It didn't seem to matter what age or gender people were.
The song, titled simply 'From the Heart' reached number one nationwide in three short weeks.
It was played in restaurants, shopping malls and on the radio countless times.
It was even played during long road trips to placate children, for once not drawing complaints about repetitiveness from the drivers.
Wherever it was played, the song struck the right chord.
Everyone was so busy enjoying it however that nobody seemed to question the discrepancies from one listener to the next.
Or why nobody seemed to be getting tired of it.
To an elderly woman, the song sounded like one of the jazz tunes she used to dance to with her husband long ago.
To an expectant mother, it was a soft lullaby that warmed her heart.
To a young child, it was something that sounded sweet and they longed to hear it more than the tune of a passing ice cream truck.
There were no swear words in the song. No sexual innuendos or irritating pulsing beats.
Just an air of nostalgia and the promise of adventure. The message that you could be whatever you wanted to be and there would always be someone who would accept you.
It was a song people could believe in.
A song they desperately wanted to believe in.
Eventually public demand for the singer to step forward yielded results and she appeared in her first press conference to a barrage of flashing camera lenses and a jungle of microphones.
Her stage name was Candy Heart.
Petite, blonde haired and always smiling, to her young fans, she was like a princess from a child's storybook. To her adult fans, she seemed down to earth, humble and friendly.
She spoke for a little about her music and how grateful she was to everyone for listening. About how she had been writing songs for years and had sent the demo CD into the radio station ages ago and had heard nothing back.
She then treated the crowd to a live performance of 'From the Heart' that ended to rapturous applause from those present and unprecedented TV ratings for the channels covering the conference.
There was no question.
Everyone loved her.
And that was what made her dangerous.