Madeleine Stein: She has promised herself to be the alpha of her new school. No longer will Madeleine be friendless. Instead, she'll be the most popular girl in school. But, Madeleine's in for a challenge. The upper alphas at BMA are currently choosing a new clique to take over the sixth-grade social scene. Does Madeleine have the skills to impress her fellow alphas?
Scarlett Wilson: She meets Madeleine Stein and realizes that her new friend wants to climb the social ladder at BMA. So, Scarlett decides to help her, and become her second-in-command. At least, she believes that they have the contest in the bag... or is it?
Kayla Adams: Her parents had told her to follow the rules in elementary school, but she's sick of being a goody-two-shoes. Kayla wants to be apart of a clique of mean girls because she wants to be popular in her new school. Madeleine Stein is the perfect person to help her achieve her goals.
Mackenzie Frost: She has a chance to achieved popularity by joining Madeleine's clique, and Mackenzie can handle anything whatever challenges that the upper alphas can throw her way. Will Mackenzie's habit of gossiping help her cause... or further, alienate people from trusting her?
Audrey Webster: Pleased with her parents' decision to transfer her to private school, though Audrey needs to secure her spot in Madeline's clique. But she isn't prepared to be sucked into a contest. Can Audrey help Madeleine to keep the spotlight on the Beauty Queens?