Luke Heartfilia had always been a crybaby. But when he found out that the curse on his body was nearly permanent, he could have flooded the whole mansion with his tears. Being a misogynist all his life, he was completely horrified when that evil wizard placed the Curse Foemina spell on him that day. How was he going to explain to his father? How will he be able to lead a perfectly normal life as heir to his father's business? Luke decided to run away from home.
The following morning, Luke escaped his butler's eyes by getting out through a hidden passageway that only he and the builder of the mansion knew about. The first thing he did when he was out of the entire estate was go to the marketplace to buy some clothes that would fit his now slender body. He had decided to change his name to match his appearance. He was no longer the same man everyone in that region knew. Luke Heartfilia was no more. He was now Lucy Heartfilia.
Wishing she could say goodbye to her mentors and magic teachers, she fled the region tearfully hoping to someday return after having the curse broken. Lucy decided to look for and join her idol guild, Fairy Wail. She really loved how the guild members were portrayed in all of the wizard guild magazines. The most beautiful witch, the most craziest wizard, hot girls, and cool guys. Lucy had always wanted to join a mage guild since she was young but knew that as the only child in her family, she would have been forced into being the heir of her father's business. But now, as a girl, Lucy thought it would be a lot harder for herself to rise to the rank of noble merchant as her father had done so.