Disclaimer: I do not own Yu-Gi-Oh, nor do I make any money from writing this piece of fanfiction.

Reader Warnings: Shounen-ai (Puzzle/Blindshipping: Yami/Atem x Yuugi)

AN: So, there's another wonderful little demotivational poster for Puzzleshipping I also really like, with the caption: "Narcissism. Being in love with yourself has never been more fun," with a really cute picture of Yuugi and Atem to go with it. I'm sure some of you have probably seen it on deviantart. And like the other one, this one's just lighthearted fluff, so all the issues with bringing Atem back from the dead and giving him a solid body have been thoroughly glossed over. So, here's an equally short sequel to "New Meanings".

Narcissism

There it was, splashed across the front page of the entertainment section in bold capital letters, as they all expected.

YUUGI MUTOU: WORLD'S MOST NARCISSISTIC DUELIST?

Below was, of course, a picture of Atem and Yuugi in the middle of that rather saucy liplock, courtesy of a post-game comment by a sore loser from yesterday's match. The newspaper was spread out on the coffee table as everyone sat around eating breakfast before the next round of the tournament began. The article below included some choice quotes from the conversation itself, along with past comments both Yuugi and Atem had made regarding their relationship, and other background information that was more or less common knowledge at this point. As if there was much the whole world did not know about the mundane life of Mutou Yuugi and Yamino Atem.

Of course, they had all very wisely kept any mention of the Millennium Items and the Shadow Games out of the press, along with their ties to ancient Egypt.

There were, of course, other little trivialities the press had gotten wrong. Such as the notion that Yuugi was the narcissistic one. No, that quality belonged squarely to the ex-Pharaoh. Of course, Yuugi had shot to prominence faster than Atem – in the new magically altered history, Atem became the African Champion after Yuugi's victory in Battle City – so the press naturally assumed that Atem was the one copying Yuugi in terms of looks and hairstyle. They could not have been farther from the truth: Yuugi was, by some definition or another, a reincarnation of Pharaoh Atem. And that was why the two shared an uncanny resemblance to each other. But again, stories involving ancient magic, three thousand year old spirits, and not-so-harmless children's card games never made for good publicity. At least, if your goal was to appear sane to the general public.

"Mou . . ." Yuugi groaned when he saw the headline. "See what I mean mou hitori no boku?"

The others present bounced their eyes over to Atem. This would not be the first time Atem's public displays of affection for Yuugi landed them on the front page of the entertainment section of the paper. The fallout banter was mostly the result of Yuugi's preference to keep the relationship mostly private, and Atem's penchant for showing off, especially things he considered "his". And Yuugi most certainly fit that description.

Atem looked smug. "There is no need to be embarrassed, aibou." He picked up the newspaper and rotated it a few times as though admiring the picture from multiple angles, then grinned. "I happen to think this a pretty good picture of us. I think I need to contact the newspaper about getting a copy of it for the trophy room."

Yuugi sighed, exasperated. "There are more pictures of us in the middle of PDA in that room than actual trophies." Which was the truth. As the top two duelists in the world (Kaiba was not happy about being dropped to third best) they earned money not only tournament prizes, but also publicity photo shoots. As a result, they had been able to move into a much nicer place in Domino (mostly for privacy), and had converted the second bedroom into a trophy room to display all of their various tournament victories.

"You never seem to complain about it while it's happening." After a moment, the ex-spirit nonchalantly added, "Or during photo shoots, for that matter."

There was a silence as the group looked at their friend and considered his current resemblance to a spiky tomato. "But that's because they ask us to!"

The other simply pretended to ignore the cute spiky tomato seated next to him. "Still not hearing any objections," he drawled.

"And besides, they just ask us to pose while hugging!"

Otogi coughed. "I wouldn't call some of that just hugging," he quickly muttered, hoping the tomato in their midst would not have heard. To be fair, some of those poses, especially for their fashion shoots, were rather provocative, between the leather, buckles, chains, and various other pieces of jewelry.

As luck would have it, he had not said it as quietly as he thought he had.

The ex-Pharaoh smirked. "See? Even Otogi thinks so."

Yuugi threw his hands up the air in defeat. "I give up."

"Good." And Atem decided that after staring at a picture of him and Yuugi kissing through all of breakfast, he needed to indulge in a little more PDA. In front of their friends. Which seemed to bring some fight back into Yuugi, much to everyone else's amusement.

"So, does that mean the papers got it right for once? I mean, both of you are technically the same person," Jounouchi contemplated.

"Jounouchi-kun!" Yuugi exclaimed, his mock-argument with his other half temporarily forgotten.

"Well, I was curious."

"Well, there is the theory my sister believes, where Atem is the Ka and Yuugi is the reincarnated Ba of the pharaoh. Which would mean that they are the same person," Malik suggested. "Of course, with Atem in his own separate body at this point . . ." he trailed off as though he were trying to figure out the proper terms to explain. "I don't know anymore. It makes no sense, but then who am I to explain the inner workings of a deity's mind?"

At which point, Jounouchi blurted, "Right, so then is all that sex really masturbation then?"

The groan drawn out from almost everyone was drowned out by Yuugi's, "Jounouchi-kun! Why . . . How . .."

A discreet cough came from the right, and followed by, "You know, aibou, you're not exactly quiet at night."

~End~

AN: Yes, I'm aware it's a paradox that Atem would have any sort of "history" in the real world during the time he was trapped in the puzzle. Will I write something on it? Probably.