The owl the next morning had much better news. Denis' posters and ads were ready, phase two was go. Hermione and Neville me Denis in his studio. Spread out across large trestle tables was a series of posters, the one placed right in the centre drew their eyes first. It had a large picture of Neville, sword of Gryffindor in hand, Nagini's head being sliced from her body. Above and below the picture the copy was simple. Neville Longbottom - war hero / showed no signs of magic until age eight. The rest of the posters were similarly simple, a picture of the witch or wizard, their name and the age at which their magic had manifested. There were healers, a senior ministry official and numerous ministry staff, professional Quidditch players, a Baubaxtons professor, shopkeepers, and a dragon tamer. Their ages now held no commonalities, but all had shown their first bout of magic at age seven or later, the latest being the very day his Hogwarts letter arrived.
Denis let the pair examine all of the posters at their leisure before ushering them to a large ottoman style couch. On the wall in front of them he had projected his laptop screen to show the virtual campaign. There were pop-ups, sidebar ads and ads for the Wizarding version of Facebook. Articles and videos with the personal experiences of each of the poster people; paediatric healer and magic researcher's expert opinions on magic manifestation and a multi-page website that with any luck would soon be the official ministry parenting page. One that Hermione was determined would only ever give evidence based information, so whilst it would carry the ministry stamp it would be owned entirely by Hermione herself. Whist she was waiting for her team to gain approval from the ministry and put together a panel of experts and copywriters to produce the rest of the content, as well find trustworthy staff to man the social media account and "helpline" (or help-owl as the case may be) she had used her reputation and the Malfoy's money to ensure that every two-bit parenting advice website and forum would be running Denis's articles, videos and ads. Hogwarts was also taking a large stack of posters, and would be hosting a lecture series. Neville was also spending large amounts of time with a trauma therapist who had reached out to him, and the pair were putting together a support program that would be run at Hogwarts offering help, understanding and companionship for students who had been victimised for their perceived lack of normality. After talking to Harry and Hermione, this had come to include not just children shamed and mistreated for appearing to be squibs, but muggleborns and part- creatures who were shamed and mistreated for being freaks. The goals were threefold, increase the confidence of students with late appearing magic so they could perform their best in school. Build awareness around different types of persecution, and link it back to their studies on the persecution of muggles during Voldemort's reign and of witches and wizards during the witch hunts, as well as the fear of Werewolves that was only just abating. And finally to influence the parenting decisions the students would one day make, at a time when they were open to questioning them. Hermione and Neville knew full well that the percentage of parents they were going to be able to convert with facts was fairly low. Most parents make their decisions based on what they see and learnt first hand, and generational patterns are hard to break. But if they could get the students to think critically and consider the similarities between the treatment of suspected squibs and muggleborns whose parents thought they were freaks, if they could get the students talking about it, considering it, debating it now, years in advance of becoming parents themselves, then they could break down the walls built by generations of silent acceptance as "how things are done".
Hermione left Denis' studio that afternoon with a spring in her albeit somewhat waddling looking step.