An Ego frowned upon even by other Egos. Because seriously. Selling babies? What the actual fuck?
But he was dead serious when he gave an offer, and when he wasn't joking around for the channel he was a damn good businessman. He'd conned plenty of non-Ego Figments into buying from him.
Ed tended to make some of the others uncomfortable. He was maybe one of the most human—physically, at least. And yet, he sold infants without a twinge of guilt, uncaring whether or not they were going to good homes. It was unsettling. They wondered if he was, perhaps, a sociopath.
Maybe he was the most human physically. But mentally, he was far from it. He'd help around the office, seemed…friendly enough with the lessers, wasn't afraid to bark at the higher-up Egos. His place with them was unclear. He seemed to know that, and just made it harder for the others to figure out.
Sometimes he'd lock himself away in his room or private recording studio. Other times he'd sit in the living room chatting up a storm. He could snap at one Ego, laugh with another immediately after. It wasn't a personality disorder. Ed was perfectly aware of his actions. Perfectly aware the others knew very little about him.
Best to keep it that way. Honestly he was too secretive, too smart, for his own good.
Like all the Egos, Ed's strength comes from how much attention/popularity he gets from the fans. His abilities include:
-Hush, Now: When Ed starts talking, everyone else shuts up—whether they want to or not. This ability makes it physically impossible for someone to interrupt him, thus bringing all attention on him.
-These Are Not the Droids You're Looking For: He's a swindler, simple as that. This ability messes with his target's mind, makes them more susceptible to manipulation/persuasion, and thus has made his business do extremely well. The weaker the mind, the more susceptible to this ability. By the time his target realizes what happened, they've got their hands full with an infant they can't return and an empty wallet.
-Pay Up: Ed mentally knows every penny he has ever earned, what he's owed and by who, and everything he, himself, owes. This ability isn't very helpful to the other Egos, but has helped him from the start of his creation. Helps keep other Figments off his back, and will also let him get from them what they still need to pay.