Email Marketing vs. Social Media: Which is the best?

A lot of people like to debate about which is best for marketing, email, or social media. The truth is that they are both necessary in order to build a profitable online business. Once you have a website or blog with content worth looking at, you can start to interact with people via your social media accounts. This will help you start to build a relationship with them.

But to control the conversation and continue it regularly, there is no better tool than How to become a successful email marketer. With every email you send, you will be earning money in a way you simply can't with social media.

Social is not for selling
Why can't most businesses sell well via social media? The clue is in the name. People go to Facebook and other social sites to hang out and be entertained, not do a lot of shopping. However, they will be open to things that catch their eye that they would like to learn more about. Give them the chance to sign up for your email list, and see what a difference it can make to your profits.

Why email is ideal
Not everyone has an account with every social network, but we can guarantee they have at least one email address. They might get distracted with all of the stuff that is going on in their social media account, but if they open your email, you will be getting all of their attention.

Studies have shown that 2 out of every 5 minutes spent on a mobile device is used to check email. Therefore, it is easy to grab someone's attention with email. Email is also easy to automate. Load up your messages in advance and they will go out on your set schedule. Your email autoresponder will keep on earning for you even when you're away from your computer.

Social can entice them to come to your site and register for your email newsletter, sign up for an ecourse on a particular topic, or get a free download. If you are spending time in social groups related to the niche you are selling in, these prospective customers are selecting themselves, so to speak, in order to start learning more about you. Best of all, you will start learning more about them. This will help you come up with exactly the right kinds of products and services they will be eager to buy.

Even if you don't have a product of your own to sell at this point, you can sell as an affiliate marketer through an email platform like Mail Chimp (free) or Aweber (one low monthly price, lots of great features).

Treat your list like gold
One other thing to consider is to treat you list like gold. This is your chance to impress in a way you can't on social media. You can control the messaging and also give your best offers to your list. Make it pay for them to stay on your list by giving them the best offers possible. Chance are they might tell others, increasing your number of subscribers without you having to do a thing.

Finally, you can also make money from your list through joint venture partnerships (JVP). Your customers will always be happy to get good deals. In a JVP, you mail one of their deals to your list, and they mail your deal to theirs. As long as it is related to your niche, most people will be happy to learn more and this will give you access to a whole new circle of subscribers and customers.

So in answer to the question which is better, social media, or email, the honest answer, is email, but you can't market effectively without using both tools to drive leads, build your brand and awareness, and connect with your prospective audience.