Nothing in this world is absolute except for one factor and that's the fact that each and every woman loves to look wonderful. But it is the extent at which some women will willingly fight because of their attractiveness that differentiates them from most other girls. Long straight shiny hair is something that millions of woman want but just the minority are born with such blessing. For those with curled or 'not therefore straight' long hair, it takes a bit of investing to make it happen.

If there's one sector that is never short of arguments, it would be hair and beauty sector. For anyone who's searching for good hair merchandise, it is easy to get lost in the sea of confusion. Rachelle has determined to do her own hair straightening and she found herself disappointed when she was researching for the best keratin hair treatment alternative that can be used.

The discovery of large number of industry compalains notably those against some of the most used treatment manufacturer and the fact that little activity has been taken against them was really shocking to Rachelle. Even more shocking was the terrible effects which were linked to the extreme presence of certain compound. Rachelle believes that each and every girl deserves to be amazing and they deserve to have easy access to more credible and straightforward information regarding significant hair products. This is exactly what prompts Rachelle to begin her personal blog and it is her wish that more girls will experience less frustration as they search for the perfect hair