A lot of antennas for televisions that you find currently available are actually ugly, so the Leaf antenna was intended to be different. A whole lot of effort went into the design so it wouldn't look like an unsightly eyesore. The Leaf indoor tv antenna has a patent pending design which makes it paper thin and can easily be installed on wall space without causing a distraction. My websites: A Thorough Writeup On The Samsung PN58c7000 3D Plasma HDTV