A significant part of Search Engine Optimization is making your website easy for both search engine robots and users to understand. Although search engines have become increasingly sophisticated, they still can not see and understand a web page the same way a person can. SEO helps the engines figure out what each page is about, and the way that it can be helpful for users.

A Standard Argument Against SEO

We often hear statements like this:

"No smart engineer would ever create a search engine that will require sites to follow particular rules or principles in order to be rated or indexed. Anyone with half a brain would want a method that may crawl through any architecture, parse any quantity of elaborate or imperfect code, and still discover ways to return the most relevant results, not the ones which have been 'optimized' by unlicensed search advertising specialists."

But Wait ...

A human might describe it as "a black, medium-sized dog, looks like a Lab, playing fetch in the park." On the other hand, the best search engine on earth would struggle to comprehend the photo at anywhere near that amount of sophistication. How do you make a search engine understand a picture? Fortunately, Search Engine Optimization enables webmasters to offer clues that the engines can utilize to comprehend content. In fact, adding proper arrangement to your content is essential to Search Engine Optimization.

Comprehending both the abilities and limitations of search engines allows you annotate, and to correctly assemble, format your web content in a sense that search engines can digest. Without Search Engine Optimization, a web site can be invisible to search engines.
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