An important part of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines are becoming increasingly sophisticated, they still can't see and understand a web page the same way a human can. Search Engine Optimization helps the engines figure out what each page is about, and how it may be helpful for users.

A Common Argument Against SEO

We often hear statements like this:

"No smart engineer would ever develop a search engine that requires sites to follow particular rules or principles to be able to be rated or indexed.

But Wait ...

A human might describe it as "a black, medium-sized dog, looks just like a Lab, playing fetch in the park." On the other hand, the best search engine on the planet would struggle to get the photo at anywhere near that level of sophistication. How do you make an internet search engine understand a picture? Fortunately, SEO allows webmasters to supply clues that the engines may utilize to understand content. Actually, adding proper construction to your content is vital to SEO.

Understanding both the skills and constraints of search engines permits you annotate, and to properly construct, format your web content in a way that search engines can digest. Without Search Engine Optimization, a site can be invisible to search engines.
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