Creates brand ambassadors - The best testimonial you might get comes straight out of your customers' mouths...or in this particular case, immediately from their tweets or even Facebook posts. You don't have to mention the brand of yours once. Let your followers do every one of the talking. A happy customer will happily show others WHY they should make use of your services/products. During 2011, approximately 18 million individuals were strongly influenced by the views of others on social networking. Who are the influencers in your social networking clique?
Best Way to Monetize with Facebook Page