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Joined 03-29-17, id: 9003886, Profile Updated: 03-29-17

A crucial part of Search Engine Optimization is making your website easy for both users and search engine robots to understand. Although search engines have become increasingly complex, they understand and still can not see a web page the same way a person can. SEO helps the engines figure out what each page is about, and the way that it may be helpful for users.

A Standard Argument Against SEO

We often hear statements like this:

"No intelligent engineer would ever build an internet search engine that requires sites to follow certain rules or principles to be able to be ranked or indexed. Anyone with half a brain would need a method that can crawl through any architecture, parse any amount of complicated or imperfect code, and still find a method to return the most relevant results, not the ones which have been 'optimized' by unlicensed search marketing pros."

But Wait ...

Imagine you posted online a picture of your family dog. A human might describe it as "a black, medium-sized dog, looks just like a Lab, playing fetch in the park." On the other hand, the best search engine on earth would struggle to get the photo at anywhere near that amount of sophistication. How can you make a search engine understand a photo? Luckily, Search Engine Optimization allows webmasters to offer clues that the engines may utilize to understand content. Actually, adding proper structure to your own content is vital to Search Engine Optimization.

Understanding both the abilities and limits of search engines allows you to correctly assemble, format, and annotate your web content in a sense that search engines can digest. Without SEO, a web site can be invisible to search engines.
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