An essential aspect of Search Engine Optimization is making your site easy for users and search engine robots to comprehend. Although search engines have become increasingly sophisticated, they comprehend and still can't see a web page the same way a person can. SEO helps the engines figure out how it could be useful for users, and what each page is all about. A Typical Argument Against Search Engine Optimization We frequently hear statements like this: "No smart engineer would ever create a search engine which requires websites to follow certain rules or principles to be able to be ranked or indexed. Anyone with half a brain would need something which could crawl through any design, parse any quantity of intricate or imperfect code, and still find ways to return the most relevant results, not the ones that have been 'optimized' by unlicensed search marketing experts." On the flip side, the best search engine on earth would struggle to get the photograph at anywhere near that degree of sophistication. How do you make a photo is understood by an internet search engine? Luckily, SEO allows webmasters to provide clues that the engines can use to understand content. In fact, adding proper construction to your content is essential to SEO. Understanding both the skills and limits of search engines allows you to correctly construct, format, and annotate your web content in ways that search engines can digest. Without SEO, a site could be invisible to search engines. |