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Joined 03-31-17, id: 9012286, Profile Updated: 03-31-17

Mobile search is growing at an incredible rate and brands looking to stand out in the ever-evolving landscape of the mobile web need to start thinking about mobile SEO or search engine optimisation. Some brands are finding that up to 30 percent of all searches are coming from mobile devices and that number is set to increase as more and more people acquire smart phones and continue to use the mobile web to stay connected and find what they're looking for.

Marketing companies and especially digital marketing companies are focussed on cultivating a data-driven culture. Because digital media is famous for being the most measurable channel available to brands and marketers today, it's not surprising that agencies have become well, a little obsessed with metrics.

Consumer habits and technologies are changing fast, and that means that brands need to think about how their marketing strategies will need to be adjusted to fit into the new way of doing things. One trend some email marketers have noticed is that people are checking their emails earlier and earlier in the morning - something that most likely ties in with the rise in mobile email usage.

Open rate is one of the primary email metrics that email marketers look at in order to determine how well a campaign or a brand's email marketing strategy as a whole is doing. A good open rate effectively points to many other aspects of a campaign and your brand as a whole from consumer trust to your deliverability rate.

Content marketing is fast becoming the trendiest marketing buzzword with more and more companies looking to try out this organic marketing form. According to Econsultency, content marketing has doubled in popularity as a search term in the last two years which serves as an indication of how popular the concept has become.

Social media and SEO are actually more closely linked than most companies realise. When consumers are researching your brand, products and services online they are not just finding out information through your tweets, posts, and other social chatter - they're finding your content that has been spread throughout the web and posted to other sites in organic search results.

Managing a brand's social media presence can be a demanding and time-consuming endeavour for companies. Since it has well and truly become an integral part of almost all brands' digital presence, managing the ever-growing social presence is now a full time job.

A fully integrated SEO strategy will undoubtedly consist of a combination of on and off page tactics that will ultimately improve a given website's page rank for a certain search term. While SEO is done primarily to benefit the website and business owner it sometimes helps to shift the perspective to the prospects that are conducting the searches.

Consumer email data is one of the most valuable resources available to brands in the marketing field. Collecting and being in control of a consumer database not only provides your company with a direct link to your most loyal consumers, it allows your brand to communicate in a way that is personal and highly effective.

Your subscribers are the engine that keeps your company's email database going - it is its content and form and the reason your email marketing campaigns work. Thus, it should come as no surprise that it is generally considered a good idea to create email campaigns that primarily cater for your subscribers in terms of usability and value.

Successful web optimisation and by extension video marketing relies on careful research and testing done by your brand in order to determine the success rates of any digital campaign. The process usually involves finding out all the relevant information, then making a theoretical diagnosis of what needs to be done to optimise your campaign on various levels.

Email marketing is widely considered to be the best, most effective and most personal forms of marketing available to brands today. In a way, it functions as the all-encompassing advertising medium - it brings together features of display advertising with that of rich, interactive media as well as being the digital proponent of pure direct marketing.

As the economic climate continues to put strain on businesses big and small, retaining current customers becomes even more vital to the health and growth of these companies. Here are four essential ways that you can be sure to retain your customer base and encourage customer loyalty: Keep regular contact with them through a consumer email database Email and newsletter marketing has been proven to be the most successful medium when it comes to creating and maintaining a direct connection with your brands' consumers.