A significant aspect of Search Engine Optimization is making your site easy for both users and search engine robots to understand. Although search engines are becoming increasingly complex, they understand and still can not see a web page the same way a person can. Search Engine Optimization helps the engines figure out how it can be helpful for users, and what each page is all about. A Common Argument Against SEO We often hear statements like this: "No intelligent engineer would ever build a search engine that needs websites to follow particular rules or principles to be able to be ranked or indexed. But Wait ... An individual might describe it as "a black, medium-sized dog, looks just like a Lab, playing fetch in the park." On the other hand, the best search engine in the world would struggle to get the picture at anywhere near that degree of sophistication. How do you make a photograph is understood by a search engine? Luckily, Search Engine Optimization allows webmasters to offer clues the engines can utilize to understand content. In reality, adding suitable arrangement to your content is essential to SEO. Understanding both the skills and constraints of search engines allows you to properly assemble, format, and annotate your web content in ways that search engines can digest. Without Search Engine Optimization, a web site can be invisible to search engines. |