The Ad tech segment of the advertising world is a lot of froth as early companies try to make a name for themselves. Ad tech is a market segment that Chris Zepf and Nick Caputo cover for Kingdom Ridge Capital Manley, LLC. If it is like other technology markets that Chris Zepf of Kingdom Ridge has seen over the years, many of the Advertising Technology companies that people think are winners will not likely be the leaders of the market once it really takes off. In the meantime, profits will be slim and companies are likely to go out of business. Insiders know that trading in these stocks, or trusting in the valuation of pre-IPO companies can be a dangerous proposition unless you know what you are doing. Kingdom Ridge Capital LLC (i.e., Nick Caputo and Chris Zepf) know what they are doing.