Search in any location, look anywhere, and one can realize that there are literally well over a thousand skin care brands in the market currently. There are so many choices, choosing the correct cosmetic products might be a little bit impossible. We are going to help you to narrow down the list by employing a basic filter of what can be important in choosing skincare items. I can remove virtually all of the brands with making sure the items have been created by a brand that is; owned independently, are free of toxins, and are vegan. These are key values that we all share and everyone supports from a business.

Independently-owned brands are brands that won’t taken any external money in exchange for a percentage of ownership of the company. These brands are typically known as Indie brands. There are many Indie brands around the nation that run on a limited basis because of their smaller size. Plus there are various Indie brands which are heading the movement and have succeeded into a nationwide existence. There are also one or two Indie brands that are chasing the goal of becoming globally-traded. One such leader in the Indie space is Russell Organics. The brand is expanding across all beauty channels from mass beauty to luxury. Russell Organics is also internationally traded, with a publicly stated desire of being the only globally distributed Indie brand. When choosing an Indie brand beware of hidden external investors. We have checked, and almost all of the larger so-called Indie brands have taken outside investors.

The following filter for choosing a good skincare brand is it being toxin-free. What does this really mean? There are loads of chemicals, botanicals, waxes, and extracts used to formulate products. Several of these ingredients are synthetic toxins that have been shown to be harmful to human beings and to the environment. Russell Organics is leading the Clean Beauty trend by not using toxic ingredients and by fully listing every ingredient in every product. Look for yourself. Look at labels. Do you notice ingredients listed as parfum? Did you realize that fragrance may have in excess of 800 chemicals and you would never know which ones? Talk about a dangerous scenario. Have you ever enter into a room and smell a perfume and immediately have itcy eyes and begin to sneeze? Those are the harmful chemicals that can also be hiding in your skin care products. A fantastic resource to check on ingredients is Environmental Working Group which has made a large compilation of ingredients and listed their level of toxicity.

The final criteria is the company being cruelty-free. What does vegan skin care ? There is common confusion regarding the phrase. Let us begin by clarifying that to be cruelty free, the brand needs to be a vegan product. That means no animal derived ingredients like milk, honey, beeswax are never used in any product. That removes at least 80 percent of the brands on the market. The other criteria for being cruelty free is having never tested products on animals. Every one of the global mass beauty brands have conducted testing on animals. This lust for profits at the expense of killing animals is inexcusable and shouldn’t be supported by purchasing their products.

In closing, these basic primary filters will assist you to narrow down the list of choices to those brands that are deserving of your support. From there it should be an easy process of choosing the proper skin care product for your skin type.