Another study performed by Business Insider reveals that one in every 5 individuals on the planet own a smartphone. It's also expected that twenty percent is going to own desktops, while twenty two percent of the public will have smartphones, what is bigger rate as compared to many other mobile device. This is a verification that mobile penetration greatly affects the technological demeanor of the planet. It is also the reason why different mobile apps have been created to have the tendency to the needs of mobile consumers.