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Joined 09-08-13, id: 5111232, Profile Updated: 09-21-13
Feeling the urge to monetize your site is a positive thing--it means that things are going well for you! You should know that you'll need enough quality traffic to make it possible. This is when you've got a few options for attracting advertisers. Your option are selling ads yourself or sending the work to an ad agency. It is important to understand that you'll have to pay commissions to any agency you decide to work with. It is because of this that most site owners are going to go it alone, to cut out the middle man entirely.

Depending on which site you choose, social media can be really helpful. If your site is leaning more towards the professionals, then create a presence on LinkedIn and here's why. LinkedIn is the social media site of choice among professionals because those are the only people you find there. After you have set up your optimized account, start amassing contacts and join the groups that relate best to your own market.

Your main goal when you do this is to spread the word about your site or business on the web. From here you can start learning about and building good relationships with those contacts. Do this enough times and you'll be a trusted member of the conversation which then helps you get talked about. Just like people to go shopping, businesses are always looking for great deals. If you really do take your ad selling seriously, you offer discounts and no one can refuse. As with any form of advertising, testing your ad is something that will help you find the one that works the best. You might want to offer them a free product, or give them a deal on a package of your products. But what you want to do is make the freebie a delayed ad rotation. When using a free ad, people often wonder if the delay is actually that useful. Explain that you need to spread out the free ads so you are able to make the offer. Also, it gives the audience a break with seeing ads from the same business.

You have to show your potential advertisers that your website is actually worth the money you want them to spend on your ad space. Put links in your footer with the anchor text "Advertise" and you'll get more views. Then, you essentially make a page that is all about why they should advertise with you. Avoid all the hype and be sure you talk about how they will benefit. Using graphics from tracking tools is also important. The thing here, though, is that people are slow to trust, which is understandable. Anybody can "doctor" graphics or screenshots to show whatever metrics they want. It'll be easier if you get some social proof, like having previous advertisers write testimonials for you.

After you have built an infrastructure and have put processes in place to sell ads on your website you are going to be ready to go. It can't hurt to actually contact some businesses and give them advance notice of what you are going to try to do. This way you are going to have some prospects lined up ahead of time and will be able to start profiting right away. Practical Methods for Selling More Ads On Your Website