Roby Hammond's art uses iconography and the interfaces in today's sign process for content. His mediums and materials are 3d modelling, line-art, glass, cast aluminium and polished steel. His communication is Thrill, Spirit and Innocence. The result are translated into heavy, wall-hung, reliefs.

Inspiration drawn from interfaces that use deliberate visual devices that signal to the viewer's field of vision - in what the london terms “Art of Mind”.

Furthermore the contemporary art claims to create an art that signals a visual “affirmation”, utilizing sentiment as a device, found in the broad use of smiling faces.

Spirit and an implied zeal are created by the movement in the body of line-art present and the reflections created by the deliberate use of polished mirror surfaces.