Endomycorrhizae fungi to SOC Exchange as well as the Sydney wholesale markets, greengroceries which are linked to the markets in Sydney are now able to set up their very own online internet stores and also publish and send out emails promoting their store and they have the chance to advertise their promotions, publish recipes, reviews, messages, and publish blogs as well as provide free listings.

Greengrocers via the alliance retailers can now also sell unlimited produce and products that will only cost a $10 flat rate per year without having additional charges no commissions. Mycorrhiza means that SOC Exchange has now provided the greengrocers a low cost platform to form a presence online. The highest record levels have been reached with regards to imported vegetables into Australia in accordance with the new statistics released.

Studies revealed that in 2012 to 2011 Australia imported vegetables for the valuation on $651 million and the export value was only $265 million which left a $386 million trade deficit. However in comparison to four years prior, this trade deficit has risen by $151 million. Most in the produce originated China during 2010 and 2011 that had been mainly frozen vegetables. The origin of produce entering Australia is from USA, China, Italy and New Zealand up to now. The Ausveg national awards are now being preferred for excellence in Australian fresh produce this year. Mycorrhiza will emphasize on outstanding achievements and success from the fresh produce industries most successful farmers, the production chain across businesses and researchers ones is supporting in partnership with other organizations.

The award categories for 2012 include young grower in the year, industry recognition award, grower in the year, industry impact award, environmental award, rising star from the year, women in horticulture award, researcher with the year, productivity partner award and innovative marking award. In addition concepts could be added including the junior master chef franchise that involves the youngsters in addition to their experience and knowledge of food issues. Due for the decline and interest of secondary age children not cooking along with the trend not reaching this age group, these awards are used as a possible incentive.

In comparison to five-years back, research has says children aged 11 to 15 their cooking involvement has decreased and also the numbers hesitant to cook has doubled. Studies have said that more interest must be made for children's as a way to enhance their curiosity about cooking food long term. For Australian farmers that have an desire for making a difference inside farming of fresh produce then they should join this worthy program.