With so many slick ads for so many air purifier products, how can the average person make an informed decision on the best product for their particular needs? I found a wealth of interesting "insider" information on Air-Purifiers-Superstore.com into the world of air purifiers and air purifier marketers. Some of the more interesting facts I discovered: Air purifier rating sites are not as objective as one might think. Most positive reviews are written by paid shills and most negative reviews are written by competitors slamming their competition. Even Consumer Reports has flawed reviews because they do not test or rate the best products, only the most popular, and they don't test them for VOC removal capabilities. (VOC's are the main indoor air quality concern and plastic air cleaners actually add to the problem and can't help because they lack pounds of carbon or other VOC removal technologies such as Photocatalytic oxidation. My websites: Airpura Air Purifier