Thanks for visiting my profile. Digital marketing for solar companies My partner and I created an educational marketing program for solar companies. We found a way to inspire your residential solar customers with inbound marketing so that you don't have to buy solar leads any longer. The Renewable Energy sector is unique and holds specific challenges other industries don't. We've have spent hours developing a system coupling a focus on user experience and the pains of consumers with Solar Energy solutions. We are passionate about helping owners bridge gaps in their promotion and marketing strategies by creating pipelines and funnels online to save owners time and build prosperity and abundance in their work. When it comes to alternative energy products and services, the solar sales cycle is long and involved, and the learning curve can be steep. Companies that succeed in providing a steady stream of useful information will stand out from competitors. But many companies—especially innovative startups—simply don't have the in-house resources to plan, develop and execute a comprehensive content marketing strategy. So what do they do - they looks for buying solar leads instead. This often leads to costly time and money investments. We've been working with other Renewable Energy companies over the past few months and we've gotten some pretty cool campaigns up and running for their educational digital marketing. The results have been great. We recently switched strategies. Before, our approach was based on business owners. It was about helping owners free time and stress while increasing the bottom line. However, we realized this is not the focus but the metric (or, at least part of the metric). Now we focus on education and user experience of the solar leads. We realized how digital marketing empowers users because with every click we are asking permission of the customer to carry on through the funnel. Furthermore, we discovered one key barrier between owners and their clients. Many Renewable Energy owners are brilliant in their sector (more than we do), but assume the same level of understanding with their clients. What we have learnt is educators in Solar Energy need to start not with a focus on Renewables, but a focus on Investment. Our methods utilize what we call \click psychology\. We have developed a 3-step process focused on education and adding value in exchange for trust, contact information and permission to build a relationship. This the best way to get high quality, warm leads for your residential installation business. We have the client generation blueprint posted on our solar sell marketing LinkedIn page. Visit our website if you're interested in learning more about educational marketing for solar companies. Cheers, Rylan & Neil Educational Marketing Client Acquisition Expert for Solar Companies From Solar Sell Marketing |