UTM code-based campaign tracking has been in use by marketers for years. It was fun and easy to implement back when everyone used only a couple of channels to promote their campaigns online. All you would need to do is bookmark the super popular Google Analytics URL builder form. Then, every time you need to create your tracking link, you would just get on the URL builder page, enter the UTM values that you need and voila! It would conjure up your special promotional URL in a few seconds or less.
Today though - different story. The proliferation of promotional channels, now that digital marketing has hit its maturity, is making it nearly impossible to keep up the original way of creating your UTM tagged links. Marketers have long moved on to spreadsheets. But... there is the need to shorten every web address that has to be promoted on Social Media. Then, there's also the constant pressure to streamline campaign ops and work to improve results while keeping budgets down. And finally, there's the part where marketers have to use at least one or two separate tools or resources on top of the spreadsheets, to get the whole campaign tracking process implemented effectively - without errors and delays.
And considering that the tracking aspect is not even the \main actor\ in the campaign show, having to spend so much time and resources on it is a tough call - especially when creating content and building your squeeze pages is much more critical to the launch of the campaign.
In result, marketers are often prevented from leveraging this technique, which in turn results in under-reporting and lost budgets.
Thanks to CampaignTrackly, everyone who needs to track will be able to benefit from a super-fast, error-free, and simplified tracking implementation experience.
The tool fully automates the generation and adding of UTM codes (tracking parameters) to campaign page URLs. It reduces tracking setup time significantly - ultimately saving marketers a lot of time to do other important tasks. And the best news is that marketers don't even need to worry about code, programming or other complicated stuff. Everything is very user-friendly and the learning curve is zero.
Campaigntrackly auto-integrates with Bitly, Google analytics and other online tools without requiring any programming, so you can start using it in seconds.
Marketers can now shorten multiple URLs with a push of a button, keep all of their campaigns in one central place, and instantly view their performance in real time using graphs and charts.
And with the detailed reports that they can see in Google Analytics, marketers can effectively prove the value of their campaigns and justify their budgets.
utm code