In the era of the Triforce Heroes, but not quite yet, because the Hero is still taking care of that whole Lorule business and hasn't got to Hytopia yet, where Lady Maud has just decided that she was done with this whole 'being nice' thing. Location - the future site of the Drablands, which aren't necessarily drab yet, but are well on their way:
Maud Attire Vogue Raiment Dernier cri Couture was an unappreciated genius.
...Possibly.
Maud herself certainly held this opinion. Other people, not so much. For example, Maud was thoroughly convinced that the best way to wear wool was as undergarments. Everyone else was thoroughly convinced that this was unbearably itchy. Several of her models developed rashes; one broke out in hives.
On the bright side, the fit had been fabulous before the issues started.
Other mishaps included the 'royal purple absolutely does look good with puce yellow, what kind of critique is that' incident, the 'of course red looks fabulous with your skin tone' incident, and the 'yes ankle pants are still in dear, don't worry about it' incident. (In order: royal purple did not look good with puce yellow, red was in fact a terrible color on that particular model, and ankle pants had actually gone out of style six months ago at that particular moment in time. And those were just some of the milder instances.)
After a particularly unfortunate fashion disaster that ended with Maud being kicked out of fashion school, she decided that she'd had enough. If the uncultured plebeian populace couldn't appreciate her art? Fine then! She'd leave. She'd leave, and then she'd come back, and when she did she'd have something that even the Princess herself would adore!
And in the meantime, she'd hone her fashion-craft until it was sharp enough to stab somebody with. Preferably, the moronic Head of the Fashion Department.
Rather unexpectedly, at least in Maud's opinion, the longer she spent away from society, the larger of a reputation she garnered. She wasn't even doing anything, aside from expressing her sense of style. How that made her a Witch was beyond her - well, okay yes, she did use her magic to do things like experiment with new patterns for rayon and to 'borrow' materials from her sister. But that hardly made her a witch.
And then Princess Styla completely misinterpreted her generous jumpsuit gift and everything went downhill from there. Suddenly, Maud was not only the Drablands Witch (and when had people started calling her home the Drablands?) but she had uncountable Heroes banging on her door in a misguided attempt to break the 'curse'.
How dare those miserable fashion-backwards fools call her gift a curse!?
That did it, Maud decided. They wanted a villain? She'd give them a villain.
But first, she needed the outfit for it.
(It almost immediately caused the eyes of anyone who looked at it to bleed, but Maud had actually been going for that effect this time around.)
"Got one for you," Zelda mumbled, and pushed an open book over to Link, the pages already flipped to the pertinent information. Link squinted at it appraisingly.
"That's… actually good," he said, considerably surprised. "I think that might be a first. Usually I have to take notes on what not to do."
"Start a separate notebook," Zelda replied absently, already reaching for another tome. "One for the good ideas, one for the bad. Organization is important."
"If this keeps up I'm gonna need to start color-coordinating," Link sighed.
Rule Number Twenty-Nine: I will dress in bright and cheery colors, and so throw my enemies into confusion.
