People close to Ares or at least in the lives of his family weren't too frightened when Ares goes like that! More so at ease knowing their boss can scare the shit out of anyone that has a problem with his friends! Men on Earth however that don't him even the ones who adored the god yeah. Women in general weren't really scared either. More so thought it was cool. And how cute that terrifying voice was. I guess it was because the war god's nature with murderous intent was pretty much intended at a guy. Scaring helpless girls was not something the god could be proud of.