It was easy to admire the paleness of her skin, the gentle curl of her hair and the pout of her lips but none of these things made her exceptionally pretty in the eyes of the queen.
Beautify is a carefully crafted profession, one the queen had worked years upon.
She employed men to twist ringlets into her hair, women to powder her skin and magic to paint her glamour till she was perfection in a shapely gown and danced before her devil mirror.

The mirror did not reflect the glamour and the more she looked at it the more the queen hated the sight, so she sold her youth and her soul for beauty that did not show.
But when the snow maid looked into the mirror and it was herself reflected back the queen knew she would have to kill her.
Beauty was after all a rather deadly profession.