This is an informational chapter collecting (and slightly expanding on) the world-building which was posted on DeviantArt.
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BlackWolf Industries
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Created by order of Lord Sirius Black with the aid of his friend Remus Lupin, BlackWolf Industries is the Black Family's answer to Evans Enterprises. Unlike Evans Enterprises which invests heavily in infrastructure and services, BlackWolf Industries has gone more for the consumables market, seeking to invest in pubs, restaurants, clothing firms and other such businesses. It even holds a share in the Hogshead pub in Hogsmead and paid for the pub's renovation/expansion.
During its formation, BlackWolf managed to acquire several of the shops and hotels previously supported by EvEn, giving it a firm foothold in Hogsmead, Tegg's Nose and Diagon Alley.
BlackWolf has also made significant inroads into the publishing business, although a large minority of their literature/magazine business relies on (ahem) adult publications such as PlayWitch. Oddly, since being acquired by BlackWolf, PlayWitch has become surprisingly well-known for their articles which cover many topics of interest to the Wizarding World, topics covered in-depth and with a list of source materials to allow for fact-checking. Their explanation on the perils of inbreeding (using a business which bred Abraxans as a reference) has sent shock-waves through the Pureblood portion of the Wizarding World.
While seen as a competitor with EvEn in the areas where they overlap, most are unaware that the two companies use their "rivalry" to help push magitech products designed to covertly advance the Wizarding World's way of life.
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Owned companies
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The Marauders Den is a nightclub that also serves food. Although officially catering for all ages, it is a popular place for teenagers thanks to the special security spells in place that dampen cast magic and monitor food and drinks in order to prevent spiking. Anyone trying to fight is promptly frozen in place until a staff member can resolve the situation, meaning that parents have come to see the club as a harmless way for teenagers to burn off energy safely. Many of the staff are wolf Animagi, the result of them undergoing the cure for the Werewolf curse.
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Evans Enterprises
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A company created by Jor-El to assist in ensuring the best possible life for his Master, Evans Enterprises is a company which operates in both the Wizarding and Muggle worlds. In the Muggle World, EvEn is the vector for the slow and covert introduction of Kryptonian technological concepts, most notably in the fields of Communications and Computing. Jor-El has managed to recruit several Muggleborns who chose to abandon the Wizarding World, using them as the public faces of EvEn during its interactions with other companies.
On the Magical side, Jor-El originally relied primarily on Remus Lupin and Sirius Black to oversee the various projects which are designed to slowly bring the Wizarding World up to date but has now located and hired several Muggleborns to take over said duties. Most of the limited product lines use both Magic and Technology, the latter modified to work perfectly in high-magic environments that would normally cause delicate electronics to short out.
The phone system installed in Hogwarts (and the houses of several of the more modern Wizarding families) connect via switching micro-spheres to a central server, the optically-transparent centimeter-wide crown-glass spheres instantaneously switching at twenty thousand million times per second for the primary servers, thus allowing for uninterrupted high-speed light-based data transfer without the need for cables or transmissions that could be intercepted. For the actual phones and secondary servers, the switch-rate is a mere fifty-thousand times per second which takes up a mere fraction of a percentage of the magical energy of the primary links without degrading the dataflow in any way that the users can detect.
Due to the power requirements for the switching spell, a dedicated Mage-reactor has been constructed for the server and its switch-links with additional reactors planned to allow for the use of multiple servers. Each reactor can maintain up to a hundred and twelve primary switch-links (plus or minus five due to molecular differences in the construction of the reactors) or over half a million secondary switch-links while still supplying the needed power to the server itself.
If a Magical using a phone wishes to contact a non-magical, 684453 (MUGGLE) must be entered before the desired number. Conversely, if a Muggle wishes to contact a specific Magical, they must use the prefix 62442 (MAGIC) to access the magical portion of the telephone network. In either case, the user must be registered to access that particular function.
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Owned Companies
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Kitsune Broadcasting is a wholly-owned Evans Enterprises subsidiary which acts in partnership with the American News Company and the British Broadcasting Corporation to bring programs into the Magical World. It has a large studio complex on the upper part of the cavern wall opposite the DMLE, a position which also gives it an excellent view of the James Potter Memorial Quidditch Pitch.
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Tanuki Tools is a company which specializes in magic-compatible computers and linked paraphernalia. A fairly recently established company, it supplies Kitsune Broadcasting with the majority of its equipment but has made enormous inroads in the home-computer and home-entertainment market.
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Lily's Rest is one of the hotels that Evans Industries owns and is notable in that it operates in both the Wizarding and Muggle worlds. With branches across the country, it makes it far easier for the families of Muggleborn to access the Wizarding World, thus increasing the potential markets available to the other companies.
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Cavern Domociles is the company which oversaw the re-opening of Tegg's Nose and the selling/letting of the various properties therein. While it still holds some of the rights to the commercial areas, its mandate was to move as many properties as possible into private hands to encourage economic growth and social responsibility.
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Magic Staff Shoppe is, just as the name suggests, a shop devoted to the selling and use of Magic Staffs. Employing retired Cursebreakers, it was founded in response to the Hogwarts Liberation, where Voldemort erected an anti-Wand Ward. The shop makes Magic Staffs and has an attached training hall for learning how to use them. Lessons for a nominal fee are given to anyone who works for Gringotts, which the Goblins approve of as it means that they do not have to spend that money themselves.
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White Wing Artificers
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Owned and run by the Malfoy family, White Wing Artificers are represented by the picture of a Peacock in profile with its wings slightly raised. The company was created at the behest of Draco Malfoy as a way to boost the Malfoy fortune and attempt to reclaim the position of Wealthiest Family from the House of Potter, but it has become significantly more.
Although originally intended to cater to the Pureblood market, WWA quickly noted that the changing nature of Wizarding Society meant that not only had more markets opened up (such as Vampires and those who had once been Werewolves), the so-called lower classes were also accumulating more money that they could spend. As a result of this, WWA quickly adopted a new position, creating a sub-department for each social strata.
As a result of the carefully-targeted business strategy, the Malfoy Family have prevented the Black Family from claiming the position of second-wealthiest family in the Wizarding World and several rumors indicate that WWA is carefully looking at expanding into the Muggle world with the potential profits it could bring.
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Owned Companies
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The Peacock's Feather is a bespoke tailoring service which specializes in clothing made from Acromantula Silk or other (finer) fabrics. Customers to the shop are only allowed in if they are regarded as being rich (or the head of an Ancient House) and free refreshments are provided as a matter of course. To be a patron of the Peacock's Feather is seen as being a mark of civilized superiority and the Peacock's Feather is known for producing the most comfortable yet elegant Wizengamot Robes of any tailor.
In an unusual turn of events, Lord Hagrid is their best advertisement for the Wizengamot Robes as he had his own made there and was happy to tell anyone who asked where he got them from. As such, Hagrid has unwittingly gained a (very unofficial) discount for repairs and replacements of his official robes.
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The Peacock's Platter is the most expensive restaurant in Tegg's Nose Cavern and every part of its public-area decoration is hand-made. Although the magelights themselves were sourced from Evans Enterprises, their casings were custom-built specifically for the restaurant. With all food created not by magic but by carefully-trained chefs and served by proper waiters rather than House-elves, the price of a meal at the Peacock's Platter is very high, although the care taken over the food means that the quality is unrivaled. Like the Peacock's Feather, the restaurant is attached to…
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The Peacock's Nest is a social club which has an unrivaled members-only library covering law, social history, social customs (both in the UK and abroad), recipes and many other subjects. This is only one of the many points it uses in its low-key advertising, it also has a Gringott's Goblin available to give financial advice, an in-house lawyer for legal consultations, a games room and drawing room for various contests and discussions, a dedicated Quidditch room with a custom plus-size display table, private meeting rooms with state-of-the-art security spells for guaranteed privacy, bedrooms for overnight stays and even a small private clinic.
The fees are high enough that any would-be-member is vetted for future earning potential, those who prefer to simply coast by on their inheritances are politely refused admission should they try to apply.
Security is provided by a nest of Vampires whose contract includes not only as much cloned blood as they want but also the right to drink from anyone who tries to instigate violence on the premises, a fact which is made known to prospective members and which results in a very collegial atmosphere. Some of the waiters/waitresses are also vampires (with a couple of Veela as well) and there is a quiet, long-running joke that the lawyer is a vampire too.
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The Peacocks Ring is a jewelry store that actually caters to most levels of society, selling everything from plain, un-ornamented gold alloy rings to goblin-made items complete with Clan-hold rights (where the clan of the artificer in question accepts the sale is done by human terms rather than the "return to makers clan upon holders death" custom that the Goblins usually follow). Custom items can be commissioned for a fee and enchantments can be added to items upon request.
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The Eagle's Feather (with the name hinting at its customers receiving high-security letters from Gringott's) is a clothes shop aimed at the middle and upper-middle classes, especially those who seek to pursue further upwards social mobility. The designs are either very traditional or on the cutting edge of fashion and although the fabrics used are generally things like leather, wool and cotton, the styling of the clothes is very smart and sturdy enough that a single robe may be used by three or four generations with only minimal repairs. For a small fee, the clothes can be adjusted for a better fit.
Hogwarts Professors get a discount for their Robes in exchange for the Eagle's Feather's right to place a small sign in the window stating that the Professors are patrons of the Eagle's Feather. Once again, Hagrid has been quietly given a further discount because he has unwittingly acted as a good-natured advertisement for the shop.
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The Eagle's Platter is a restaurant aimed at those seeking good quality food without having to drain their vaults. House-elves help in the kitchens, although the food is brought to the table by actual waiters and waitresses who also check on the progress of the meal.
One of the more popular dishes is the Groundskeeper's Platter, a shareable meal large enough that it can feed an entire family of four, or one hungry half-giant.
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The Owl's Feather caters for those who want clothes that look good (or at least smart) but who do not have enough coin to go to the other two shops. The clothes are generally mass-produced to standardized designs and do not have the option for personalized tailoring, but they are sturdy and comfortable to wear. As such, it is not unknown for patrons of the Peacock's Feather to pop into the Owl's Feather in order to pick up something that they can wear as they pursue hobbies such as engraving, painting, potions research or anything else which may make a mess.
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The Owl's Platter is technically a restaurant, although it is more accurate to describe it as a takeaway with some seats. The food is generally fairly plain, albeit cheap, nourishing and filling. They offer takeaway boxes which hold the food inside for up to a full day in stasis until the box is opened, breaking the spell.
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The Padded Perch is a camping shop that sells Wizarding tents of various sizes and configurations. It also has a large range of camping equipment including both Muggle and Muggle-inspired items designed to make the camping trip as comfortable as possible. In a superb case of fore-planning, it is located beside the Tegg's Nose campground.
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The Snidget's Feather is a Broomstick store which prides itself on having the largest range of broomsticks of any store as well as staff who are trained in the differences between different lines. The store itself has a section for each Broomstick company's product range and an area at the back where Broomsticks can be repaired, tuned or upgraded. However, the Snidget's Feather does not create custom brooms, although it holds a list of artificers who do. The shop is attached to…
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The Snidget's Perch is a shop dedicated to everything Quidditch, bar Broomsticks (which are located in the Snidget's Feather). The shop holds everything from Quidditch pads to temporary shrinkable seating and collapsible goal-hoops. It also boasts Quidditch Tables and a constantly-updated roster of models for use with them. While it does not itself partake in actually building Quidditch pitches, it does supply a list (with contact methods) of companies capable of undertaking the requested construction projects.
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Dragonguard Warding is a recently formed company specialising in protective wards. With a huge supply of MageQuartz for use in Warding Stones, DW can undercut other Warding companies and pursues aggressive research into alternate methods of Warding. One of their greatest successes is the Modular Wardstones, rune-engraved Mage-Quartz tiles that are slotted into pre-assembled frameworks, thus allowing the Wards to be installed, modified and even totally rebuilt less than an hour.
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Regulus Park
Located on one of the islands owned (and hidden from Muggles) by the Black Family during their heyday, the Island's original name has been forgotten and it is now known as Regulas Park, named after the younger brother of Sirius Black who sacrificed himself in an attempt to negate Voldemort's immortality via the use of Soul Anchors.
Regulas Park is a large island that has been subdivided into different areas, each with their own theme. The water park, for instance, hosts a colony of Merfolk who oversee the general maintenance of the waterways while the Centaurs patrol the forests.
The main entrance to Regulas Park is via a Switching Room located in Hogsmeade and a similar one linking to Tegg's Nose as well as a full-size Marina for those who prefer to ride the ocean waves. Other ways into the park include the Lily's Rest hotel chain and the Peacock's Rest which connects to the restricted formal garden known as the Peacock's Range.
Due to the costs involved, Blackwolf Industries approached Evans Enterprises, White Wing Artificers and the three most well-known Broomstick companies to offer them a chance to invest and profit from the island park. All of the approached organisations agreed to help and so the first true Wizarding Theme Park was opened.
Most of the park is covered by special Wards that limit the use of broomsticks and Apparition (due to health and safety concerns), although the Quidditch Pitch and the Broomstick Race-track are notable exceptions to that. More subtle wards negate the casting of harmful spells and runic arrays in the water areas constantly scan for anyone close to drowning, whereupon they enchant that person's swimwear into becoming a Portkey that takes them to the nearby medbay.
While most visitors have to pay to enter, those who are members of the Peacock's Nest get free entry for themselves and their immediate families. The actual costs are folded into their membership fees.
Regulas Park is notable for having both a Merfolk colony and a Centaur Herd living on the island. The Merfolk are primarily in charge of the water park areas (providing both lifeguards and underwater maintenance) whilst the Centaurs help look after the various green areas around the island and provide visible security patrols. Rumors that a Veela Colony is considering moving to the Park remain unconfirmed.
Regulas Park is connected to and officially owns the fairground near Hogwarts known as Hogsmeade Park.
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Hogsmeade Park
Hogsmeade Park is a fairground area located just above Hogsmeade itself. The Park has several food stalls (including a MageDonalds) and a number of rides that cost a couple of knuts per rider (or the showing of a 1-day pass costing a Sickle).
Most of the rides at Hogsmeade Park would be perfectly recognizable to Muggles and have been picked for their compact size and ease of maintenance.
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The Slug Club
The Slug Club was opened by Potions Master Horace Slughorn after his second retirement from Hogwarts (which coincided with Lord Potter finishing his OWLs and leaving to run Evans Enterprises full-time). Soon after his retirement, he sold his Apothecary and opened the Slug Club which was located in a specially-constructed building connected to (and adjacent to the upper part of) the Peacock's Nest in the Tegg's Nose Cavern.
The Slug Club is officially an invitation-only club, although holders of the Order of Merlin are always welcome to visit and treated as honored guests if they do. The food supplied is sourced from the Eagle's Platter kitchens, although once a month, the Peacock's Platter provides supplies for one of Horace's regular gatherings.
The Slug Club is housed in an apparently unassuming building which only reveals the care and attention that went into its construction upon closer inspection. The brick façade was created from bricks taken Horace's old home which he no longer needed since he now lives in a private (and incredibly well-protected) apartment set just above the Slug Club itself. The apartment includes all of Horace's furniture and furnishings from his old house, but every item has been restored to pristine condition.
The Slug Club itself has a large entrance hall which also doubles as a general social gathering space, a secondary hall (designed to be perfect for dancing, watching plays and listening to music) as well as a set of smaller rooms including a study where Horace enjoys passing time with favored guests and a display room where Slug Club members have donated treasured items for display in glass-fronted bookcases and glass-sided stands. Chief among the exhibits are the broken pieces of Lord Potter's first wand, displayed on a small cushion that floats in front of a mannequin clad in the battle robes that Lord Potter was clad in when he dueled Lockhart.
The main six-sided hall has a large portrait of Horace Slughorn smiling benevolently down from the wall opposite the entrance and smaller portraits of notable Slug Club members arranged round it and across the two adjacent walls. Those in the know are fully aware that the size of the portraits gives a very accurate idea as to how Horace views the relative social and economic importance of the portraitees while their positioning (which subtly changes each week) shows how much Horace values them in relative terms. The two portraits permanently flanking Horace's are Lord Draco Malfoy and Lord Harry Potter. Rumors indicate that Lord Potter funded the Slug Club's reformation and Lord Malfoy responded by supplying the location for the club and granting Slughorn one of the incredibly rare Emeritus Memberships of the Peacock's Nest, making him a member without needing to pay the usual costs.
While the walls of the main Hall are a rich golden color, the wall to the left of the entrance is the exception, being made of a dark wood and the portraits hanging on it are those of deceased members of the Slug Club whom Horace makes a point of honoring. To the surprise of many, one of the portraits is Albus Dumbledore, who tends to pop in regularly from his other portrait frame in Hogwarts.
Membership of the Slug Club is seen as being a point of pride, having proven that one has come to the positive attention of the movers and shakers of the Wizarding World. Invitations to join are rare and there is no record of anyone choosing to decline. While being of an old family line is still (just about) enough to get an invitation via Owl Post, Horace makes a point of publicly extending offers in person to those who are working to improve Wizarding society.
