Madara takes one look at the garish wreath hanging on the door to the house across the street and decides that this is the year that he'll put a stop to the madness. The young woman living there, Uzumaki, is always hyped about something or another, but she loses all restraint when it comes to the winter holidays. The wreath is only a harbinger of the blinding light show she'll set up in her yard. Wreaths, lights, trees—the intensity of her holiday spirit knows no bounds.
This year will be different. What do obnoxious people like her hate more than anything? Being shown up. If he outdoes her decorations by a large enough margin, he might be able to shame her into keeping an acceptable amount of decorations on her lawn. In the best case scenario, she'll restrain the holiday cheer to interior decorations.
Yes, the thought of looking outside at night and not seeing a second sun across the street is very appealing, indeed. Thus, Madara throws down the gauntlet and hangs a larger, more ornate wreath upon his door. He eyes the paltry ring of weeds hanging on her door once more and smirks.
Let the games begin.