Years ago in a faraway stood a castle. And inside that castle lives a prince named Ichigo Kurosaki. Despite having everything he ever wanted however, he was spoiled, selfish, and unkind to others. In fact, he thinks of no one but himself.

One winter's night, an old woman arrived at the door and asked for shelter from the cold in exchange for a small red rose. Of course, Ichigo was disgusted by the woman's appearance. He frowns at her gift and told her to leave. She told him by not to be deceived by appearances for within, beauty can always be found.

Despite this, Ichigo dismissed her once more. But the old woman's ugliness soon disappeared, replaced by a beautiful enchantress. Shock by his mistake, Ichigo tries to apologize but the enchantress told him it was too late for she saw there is no love in his heart. To punish him for his selfishness, she turned the young man into a beast, a monster. She places a powerful spell on his castle and those who lived there.

Ashamed by how he now looks, Ichigo hides himself in his own castle. The only way he could see into the outside world is a magic mirror. The rose the enchantress had offered is truly an enchanted rose, which will continue to bloom until his 16th birthday.

If the beast could learn to love another, and get her love in return by the time the last pedal fell, then the spell will be broken. If not, he will remain a monster for all time. Years have passed and the beast has grown into sadness and does not bother gaining hope. For, in his opinion, who in their right mind would ever learn to love a beast like him?