Mark Henry and Big Show have been having troubles with each other since the all-brand battle royal. At Night Of Champions, the two faced off in what was billed as "The World's Strongest Man Meets The World's Largest Athlete." In the end, the match was ruled a no-contest when Henry superplexed Show off the top turnbuckle and the resulting impact caused the ring to collapse. The result caused a firestorm among wrestling circles. WrestlingFigs, the world's largest wrestling-related forum, came up with the consensus of: "Bad ending to an otherwise PPV-worthy match." Arda Ocal of Ring Posts stated that: "It was unfortunate the ring collapsed because Henry and Show treated this match like a real fight between enemies." Henry's Twitter account blew up with tweets about the ending. One guy suggested that the two behemoths should square off again at Hell In A Cell. And this time, it should be INSIDE Hell in a Cell. Henry re-tweeted it and replied with: "On RAW SuperShow tomorrow, I'll address that." The World's Strongest Man was true to his word. Showing up in Brooklyn with a big smile on his face, Henry stated that Big Show is a weak, pathetic excuse for a giant, and the fact that he made the ring collapse with one suplex proved he was the better man 24 hours ago. Henry also said on that note, Show shouldn't come looking for rematches anytime soon, because he has plans to move forward and get in the hunt for the World Heavyweight Championship. "Crank It Up" by Brand New Sin played at the Barclays Center as Show stated Henry knows he'll lose the rematch. Henry said that the fact that Show keeps harping on the prospect of another bout proves he'll never be satisfied in life, and that nothing the 441-pound giant says will convince him to get in the ring with him again. In response, Big Show stopped Henry before he could leave the ring and knocked him out with the Weapon of Mass Destruction, or the W.M.D. (as Cole has started to call the KO Punch). Jerry "The King" Lawler wondered whether this will be enough to get a rematch out of Henry. Apparently, it wasn't needed. Four days later on SmackDown, Mike "The Flame" Anderson, sensing the feud between the two men is far from over, decided that only one behemoth can rule the blue brand. Which is why in nine days at Hell In A Cell, Mark Henry will face Big Show in a Hell in a Cell Match! To make sure there's a winner this time, the ring will be reinforced (per the suggestion of Brock Lesnar, who had a similar problem with Show). Later that night, Henry faced Sin Cara. "Tonight, I'm creating WWE's first-ever Hall of Pain, and Sin Cara is going to be my first inductee." The World's Strongest Man made quick work of Sin Cara, defeating him in less than six minutes with the World's Strongest Slam. After the match, Henry executed it twice more (the third time on a steel chair). Henry then asked the Cell to be lowered, and he threw Sin Cara into the steel repeatedly. Henry then put Sin Cara's ankle in the chair, and attempted to break it with a splash off the second turnbuckle. Big Show came down to intervene, but Henry stopped him in the nick of time by whacking him with the chair over and over again. The last shot was in the skull and caused the World's Largest Athlete to black out. Henry announced that at Hell In A Cell, Show would become the next inductee into the Hall of Pain.

Six days before New Orleans on RAW SuperShow, Big Show teamed up with World Heavyweight Champion Christian to take on Henry, Wade Barrett, and Intercontinental Champion Cody Rhodes in a 3-on-2 Handicap Match. Show and Henry brawled outside the ring and abandoned the match, which Captain Charisma won for him and his partner. Four days later, Henry and Show gave interviews to Cole in an empty black room. Henry vowed to induct Show into the Hall of Pain in 48 hours, while Show said that he needs just one W.M.D. to win. Show also got pissed when talking about SmackDown Money in the Bank winner Daniel Bryan, talking about how Bryan will never be the same after what Henry did to him during the all-brand battle royal. Show said that men like Henry deserve to go to Hell, and he's the only man that can take him there. Well, there you have it. Two freakazoids ready to clash inside The Devil's Playground. But who will survive? Will Mark Henry validate all his points and give the Hall of Pain its second member? Or will Big Show put away his arch-nemesis for good and make sure he never punishes anyone again? You better answer that quick, because WWE Hell In A Cell 2011 starts NOW!