Jade made her way into the conference room of Paramount studios. Jacob summoned her, Andrew and the main actors to discuss the promotional work. Jade was relieved that she was the first one there, as always. She immediately made her way towards the coffee machine, needing some morning energy. After finishing the final shot of the movie, Jacob took them all out to dinner and drinks. The dinner lasted until midnight, while the drinks lasted until 5 AM. Now it was 9 AM and Jade knew that while she didn't drink that much, she would deal with hung-over people this morning. Still, it didn't matter. The movie was done. Everything was done the way she wanted it to. She knew that the hardest part was over. Now, it would be up to Jacob and the studio to do the promotional work.
As she finished making her coffee and sat down, the door opened. Jade had to smirk at the view in front of her. Jacob came into the room, t-shirt and jeans instead of suit and tie. He didn't look good. He saw her smirk and slowly sat down himself, putting his head in his hands.
"Coffee, I beg you. Lot's of sugar." He said in a tired voice. Jade shook her head and got up, walking over to the coffee machine herself. She heard the door open again. She saw Andrew walk in, not in a bad shape as Jacob, but close enough. He closed the door, making Jacob raise his head and look at the former security officer who he had known for years.
"Please, don't make any loud noises." Jacob begged. Andrew let out a silent snigger.
"Miss West, please, coffee. Dark." He said as he put a hand over his eyes, massaging his temples. Jade laughed as she brought them the coffee they ordered. They both took a big gulp. It seemed to work, as both got some life back in their expressions. The actresses joined them soon, and Jacob began to talk business with them.
"Now that the movie is done, the hardest part is over. What we have to do now is promote it. Let the world know that it exists and give them every reason to want to watch it. Jade, I want you to work with the editors. You make your own cut; we'll send it to the MPAA and wait for their rating. Since it barely has any blood or gore until the very last moment, there shouldn't be any problems. The sound and music is being added as we are talking right now, thanks to you taking initiative a few weeks ago already."
"And what are the plans? How do you promote movies like this?" Andrew asked him, as if he read Jade's mind.
"Commercials, trailers, talk show appearances that you guys will make, interviews on television and on radio. The whole deal."
"But we are new. For many of us, this is the first movie we've ever done. How are we going to get anyone's attention without a big name?" one of the actresses asked. The room went silent for a moment. The only big name they had was the idiot that didn't listen to Jade's ideas and got fired in the beginning. She was right though. They needed something to capture the Medias attention.
"Wait… I got it!" Jade said all of sudden, getting everyone's attention. "The Freakshow Horror Film Festival is held in Florida, right?"
"A Horror Film Festival?" Andrew asked, raising an eyebrow.
"Yes, they feature independent movies, but also newcomers in every aspect of moviemaking. If we show our movie there and one critic sees it and likes it…"
"We get immediate publicity trough a pre-premiere. Jade, you are brilliant." Jacob cut her off, a grin appearing on his face. "The festival is in a few weeks though. If we want to make it, we don't have any more time to waste."
"I'll go to the editing studio." Jade got up. "I'll have a trailer ready until the evening." She said as she stormed out of the room.
"I'll arrange the interviews and the rest. Guys, be ready when I call you. We don't have much time and need as much exposure as possible."
Jade and the editors worked until late that day. It was already three in the morning, but they did finish cutting the movie together and also making three trailers. Jade got into her apartment and walked immediately towards her bed. She plumbed right into it, simply wanting to finally fall asleep after a 18 hours day. She barely got herself to get up again and change into her pajamas. Jacob and she had kept each other up to date on everything. He arranged that the movie would have it's pre-premiere on the festival in six weeks. He was more than relieved when he got the call that the movie was done and now they were finishing the trailers. He told her that he would pick them up tomorrow and make sure they were shown everywhere possible. He also made sure that the actors and Jade herself had appearances and interviews on some major shows. Everything was going well. Now it all depended if the MPAA would give them a good rating. She hoped for a PG-13, enabling them to promote it everywhere, while a higher rating would restrict it. After a few more minutes she fell asleep, exhausted of a productive and successful day.
Two more weeks had passed. Jade and Andrew were sitting in the conference room, waiting for Jacob. Today the ratings from the MPAA were supposed to come in. They were nervous. Jade knew that the association had a history of giving movies a hard time for stupid reasons. Jade was worried about the final part of the movie and that it might be the key factor if they got an R-rating.
"Look, no matter what happens, you did a fantastic job. I don't care if it becomes a box office success." Andrew said, trying to calm her down.
"I don't know… If it flops, will anyone ever give me another opportunity?" Jade sighed, every bad scenario going trough her head right now.
"No career ends with one failure. Come on Jade, you know that better than me. You watched probably every horror movie ever made. How many great directors made crap from time to time?" Andrew asked her. She was silent for a while, thinking about his words. He wasn't an expert, but he was far from an idiot in the business. Talking to people like Jacob gave him a lot of insight, and just what he heard while being a simple security officer gave him a good idea about how the business worked.
"I guess you are right. Thank you."
"No problem."
Just as he finished, the door opened. Jacob walked in with a big brown envelope in his hands. His face was emotionless. He gave the envelope to Jade, who stared at him, waiting for something. When he didn't say anything, she took the letter out of the envelope and began reading it. Her face went from curiosity to relief to happiness as she read the rating they got. PG-13, just as she wanted. She looked back at Jacob, who was finally smiling.
"Did my expression scare you, Jade?" he asked with a smirk. She only shook her head.
"Yes, it did… So, what now?"
"I watched the trailers. I love them. I gave them to my boss who gave it to the promotional people. They already put it on the internet and sent it to some cinemas so that they can show it. Now, we have to take every opportunity to promote it until the festival. We got 4 weeks."
"Well, now it's up to the movie to make an impact." Andrew said as he got up. "I'm going to get something to eat. Call me when you need something."
"See you later." Jacob told him as he left. He looked back at Jade. "You did a fantastic job. I'm proud of you, and you have every reason to be proud of yourself." He told her. "But now, it's really up to the movie to deliver, and I'm sure it will."
"I hope so."
"Go, get some sleep. Our work today is done. I'll call you tomorrow." Jacob told her as he opened the door.
"Jacob, wait!" she called, making him turn around to face her.
"What is it?"
"I need a favor."
