"'I eat, drink, and sleep awesome.' Come on. Run with it."
The marketing team muttered among themselves, shuffled papers, surreptitiously checked their phones or tapped on their laptops. No one seemed too pumped up by the standard Monday morning brainstorming meeting.
One of the newer guys offered, "Be as awesome as Hawke. Dragon Age 2."
There were a few groans and myriad head shakes.
"Anything else?"
Everyone tried to look anywhere but at the marketing manager.
"Come on. How hard can this be?" he cajoled. "'I eat, drink, and sleep awesome.'"
Finally, one of the senior designers coughed and held up his tablet for everyone to see.
"That's it!" There were nods, murmurs of agreement, and a laugh from one of the interns.
Later that month, new marketing materials were released with Varric's face and Dragon Age 2's new official unofficial tagline.