In the Flatiron Building, the people who worked for The Daily Bugle were very busy.
"We've got it!" Hoffman said. "We've got it Mr. Jameson. Not only do we have pictures of the Sinister Six, but we also have a picture of Spider-Man robbing a bank."
"Excellent, Hoffman," Jameson said. "You're finally getting that raise that you've been bugging me about all these years."
"Are the Sinister Six gonna be on the cover page?" Betty asked.
"Are you kidding? I thought you knew me more than anyone in this place, Betty. Most of those guys are old news. And even though Mysterio and Electro are recent, those quacks at The Daily Globe already had them on the front page. We finally have a picture of Spider-Man with his hand in the cookie jar without any fakery."
"That probably isn't even the real Spider-Man," Robertson said. "Spider-Man would never rob a bank."
"But there is proof right here."
"The Sinister Six seem to be bent on killing Spider-Man. Isn't it more logical that they're trying to screw up his reputation and that this is one of their minions disguised as Spider-Man to rake his name in the mud like you have?"
"You have absolutely no proof other than a wild guess that it isn't Spider-Man."
"It's not a wild guess. It's an educated guess. You clearly know nothing about the characterization of Spider-Man."
"And if you knew anything about my character, you would know that I don't care that you think Spider-Man is not a menace."
"I know your character. You are a liar. I know that you are dealing with a lot of stuff having to do with your son, but this has been going on way too long. I quit."
"You can't quit! You're fired!"
"Like I said, you are a liar. I can work for any paper in this city. Anyone of them would be better than this lie-spreader that you run. And when it comes to danger, you will run. But Spider-Man would never run. He is a superhero. Even if he was a regular hero, he would be better than you. Even your son is a real hero. If he ever wakes up, I hope he has a hero by his side."
This struck someting inside of J. Jonah Jameson. He was sadened by the reminder that his son was still in a coma. He was also angered by Robertson's surprising comments concerning his character.
"And he will! I am a hero! Not a menace!"
"Well you sure are good at acting like a menace."
"Screw you! The Bugle's headline today will be 'SPIDER-MAN: SINISTER ROBBER'. The Bugle will make so much money today that you will regret leaving!"
"I will not regret severing ties with the likes of you, Jonah."
And with that, Robbie Robertson stormed out of the worplace.
"Anyone else wanna get laid off?" Jameson said.
"No thank you," Hoffman said. "I'm good."