There were a lot of people at Big Joe's who tried at least once to eat the biggest portion they had to offer and win the bet: eat everything in under 60 minutes and the food was free!
Of course not many managed it, the sheer size of the burger with all the trimmings was enough to feed a family a few days. They still came and sometimes somebody even won and more customers came to try it on their own.
The thin man in the black suit finished his meal in time and nodded a greeting. Like every week.