Truth won't get ratings, the truth is a bore

Find something new, unheard of before

The people want drama, and conflict, and war

If you don't find enough, then go stir some more

Connect facts, change details, with juice it will burst

Just cover your tracks for it can't seem coerced

It may seem vague, or dodgy at worst

No matter, we've got it, and we've got it first

Sensationalism is key to the game

Give life to a subject that's otherwise tame

Kindle the fire, nurture the flame

And last, but not least, find someone to blame

And they will believe us, no doubt they will buy

It all from our outlet, they've no wit to pry

They don't even question, and soon they will tie

Themselves in the strings of our intricate lie

It's not hard at all, I'd know, you can stitch

A story from three little facts, which

Can be from wherever if we're not the glitch

So get out there, and find us a pitch