Extraordinary Genius

by Stayrr

A failed investor from 2017 got drunk and woke up in the 1980s. China is just opening up, and the economy is blooming. There is also the dissolution of the Soviet Union, the bursting of the Dot-com bubble and other financial crisis. He used his knowledge of the future and slowly build up his empire.

16. 480

Extraordinary Genius #Chapter 480 – Feng Hua VCD Part 2 of 2 - Read Extraordinary Genius Chapter 480 – Feng Hua VCD Part 2 of 2 Online - All Page - PANDA NOVEL

"This is your factory?"

Feng Yu looked at the surroundings. This was a junkyard. A rundown building with a courtyard full of trash. That noisy place is the workshop?

If this was Feng Yu's previous life, even a junkyard had better conditions than this place. That rundown seems like it was about to collapse anytime. These people were not worried that this build will fall on their head?

"We do not have money to rent a workshop. This place is an abandon factory's warehouse. We are just using this place temporarily." Ou Debao said embarrassedly.

Feng Yu became more interested. He thought that these people would at least have a workshop. But it turns out that they were so poor.

"What did all of you work as in the past?"

"Video Cassette players."

Video Cassette Players? Although the sales of Video Cassette Players were dipping, it should not be so severe. Video Cassette Players were still making profits in the past few years. The profits were higher than television. Although the total sales were not as good, these people should not be so poor.

Feng Yu asked: "What is the brand of your Video Cassette Players?"

"Song Shang."

Song Shang? Damn, this guy was also manufacturing imitation products in the past. Song Shang was the leading brand of Video Cassette Players in the market.

"Then why did you stop?" Feng Yu asked curiously.

"My factory was shut down by the authorities."

Goddamn. This guy was feigning ignorance all this while! Their factory had been shut down and should know what they had done was illegal. Why did he still ask what crimes he had committed just now? He looked honest, but everything about him was fake!

Now, Feng Yu had doubts about recruiting these people. They might have the skills, but they do not follow the rules. What if Jiang Wanmeng and the rest were led astray by these people?!

Feng Yu sneered at Ou Debao: "You think that using other people's brand and technologies will be prosecuted and no one will do anything to you if you use our technologies?"

"We also have no choice. We have no money, and we cannot even pay the medical bills of our family members. If we have money, will we still remain in this place?" Ou Debao pointed to the rundown factory.

Feng Yu paused for a while: "Alright. Ask everyone to come out. I had made things clear to you in the car. If all of you pass my test, I will provide jobs for all of you. The salary will not be less than 200 RMB every month. Later, you are not allowed to say anything!"

In Beijing, the average annual salary was less than 2,000 RMB. Feng Yu offered 200 RMB monthly was considered very high! Of course, if these people were grade 7 or 8 workers, then their salaries will be higher.

But from the way they look, they should not be some high-grade workers in the past.

"Old Yao, ask them to stop for a while. There is a big boss visiting!" Ou Debao shouted.

The noise stopped, and 6 people walked out of the building. Every one of them was dirty and skinny. They looked malnutrition.

"Old Ou, which boss are you talking about? Wind and Rain's boss or Aiwa's boss?" One of them asked excitedly.

Feng Yu was curious as for why these people knew it was the boss of either Aiwa or Wind and Rain visiting?

"I am the big boss. How do you know my company manufactures VCD players?" Feng Yu asked that man.

"Hi. I am Yao Jinbo. We manufactured this VCD player is to meet you. Are you the leader of Wind and Rain or Aiwa? You better call your boss here. We only want to speak to the boss."

Damn. He thought I am only a small fry in the company! But this Yao Jinbo was interesting. He just wants to speak with the boss? What does he want?

"The boss is my father, and I am running the company on his behalf. You can speak to me." Feng Yu used his father as a shield.

"We have discovered the way to improve the VCD imaging compression. If we are successful, the pictures will be clearer and will even be better than Laserdisc. This will let your company's products outshine your rivals!"

Yao Jinbo stopped. He was waiting for Feng Yu to ask questions. Feng Yu only smiled at him. I refused to answer you anything. I shall see if you want to carry on or not.

"Oh."

Yao Jinbo was stunned. Oh? What's the meaning of Oh? He thought that no matter which company's boss heard what he said would be excited. This was because the technology they developed will let one company's products beat their rivals, and might even monopolize the market. This was an important technology. The other party should be interested.

This person's reply was only oh? What is the meaning of Oh? He knows this was different from what Yao Jinbo had imagined. How can he carry on this conversation?

"Brother Huang, Brother Su, these are the people who manufactured imitations. They are repeat offenders. Arrest them!"

Yao Jinbo and the rest were shocked. The rest of them looked at Yao Jinbo. You said that if we manufactured these things, and sell them under Feng Hua Brand, we will be about to attract the boss of Wind and Rain or Aiwa. Then we can sell this technology to him or even work for him.

But now? We had suffered for a few months and had not earned a single cent. Now, we are going to be arrested!

"Mr. Police man, please wait…. Sir, I think you did not hear what I said earlier. I said we have the technology to make the image clearer. You should know how important this technology is to your company." Yao Jinbo said anxiously.

Feng Yu glanced at Yao Jinbo: "We are the ones who had invented this VCD player. You really think we do not know how to increase the quality of the images? We have the technologies to do what you just said and will even be better than what your technology. I am not interested in what you said!"

Huh?

Yao Jinbo was in a daze. He had devised this plan and hope to be able to attract one of the bosses over. But in the end, the other party was not interested in their technologies!

"Old Yao, what should we do now? You are the one who came up with this idea. Say something!"

"That's right. Old Yao, we had said we do not want to do this. But you made us do it. We have just been released, and now we are going back to jail?"

These people were arrested last year for manufacturing counterfeit Song Shang Video Cassette Players. They were thrown to jail and were released earlier this year. They were workers from Beijing Television Factory in the past. They wanted to start their own business to earn some money. Even if they fail, they could still return to the factory to work.

But after they were arrested, they were fired by the factory. Although all of them had the skills, even if they set up a TV repair shop, no one dares to let them repair their TV. The customers said that they will surely replace the parts of their TV!

The smartest of these people came up with a plan. He led the rest to research on VCD technologies thinking they would be making profits or be invited to work in the VCD factories. But now, they do not have this chance and might even be jailed again!

If they were charged in courts again, they would be totally finished!

"Sir, we are able to develop this technology under such harsh conditions. This proved that we are skillful. Can we work for you for 150 RMB a month?"

Ou Debao was trying his best to make eye signals to him. He does not dare to say a word. This boss had said that if they passed his test, he would give them 200 RMB a month to work for him. Now you are asking for 150 RMB. If this boss agrees, all of us will lose 50 RMB per month!

"Are you all willing to work in other provinces?" Feng Yu asked suddenly.

These people were really interesting. This was actually a plot to lure Feng Yu to meet them. Feng Yu also wanted to give these people a chance.

"No problem. As long as we have enough to feed our families, we will do it!" Before Yao Jinbo could answer, the rest shouted.

"Fine. There will be someone here to interview all of you three days later. If all of you pass his interview, then I will use you. The monthly salary will not be less than 200 RMB. Our engineers' salaries are at least 980 RMB a month. If you perform well, all of you can also be getting that much. If he says, your skills are not to par, then……."

When Feng Yu turned and was about to leave, he heard Yao Jinbo shouting: "Sir, we will definitely pass the test!"

Translator's note: Panasonic's Chinese name is 'Song Xia' and the 'Xia' means down or below. Yao Jinbo's previous brand was named 'Song Shang' and 'Shang' means upwards or above in Chinese. It was obviously an imitation.

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3 days later, Jiang Wanmeng personally brought a few of his men to interview these people. Feng Yu had told him that these people were talented, and the result of the interviews proved that these people were indeed genius. With such simple facilities, they had achieved amazing progress with their VCD technologies.

Jiang Wanmeng was wondering what was Feng Yu thinking by asking him to interview these people? Could Feng Yu feel that they had spent a lot of funds, but their progress was too slow? He must monitor the RD department closely and must lead them personally. He must use the least money to get the results Feng Yu wanted!

Feng Yu does not know about this. This episode had made Jiang Wanmeng helped the company to save lots of research funds. But Jiang Wanmeng had become a stingy person!

Feng Yu told Jiang Wanmeng that these people had manufactured counterfeit video cassette players in the past and their factory was shut down by the authorities. He asked Jiang Wanmeng to pay special attention to them and not let these people return to their old ways. Of course, if these people do their work seriously and produced results, their salaries can be increased.

Feng Yu also informed Beijing's distributor about those malls who were selling Feng Hua VCD players. That Beijing distributor was furious as counterfeits had appeared in his district.

The Beijing distributors made use of all his connections and sued those malls. Those malls were fined, and he gave part of the compensations he gotten from the malls to Tai Hua Trading. This was according to his contract with Tai Hua Trading.

This incident let the rest of the shopping malls knows the severity of selling counterfeit products.

"Master Lu, how is it? Can you help to hurry them?"

Master Lu blew out rings of smoke: "I can help to hurry them. But you all should still go to the government personally. It is not easy to get approvals for private companies. This sector is still not opened up."

Feng Yu was frustrated. Xu Anhua and the rest had successfully developed pagers before the New Year. During Lunar New Year, the production lines were also installed.

By right, the production and sales should have started. Feng Yu was about to get people to film the commercial. All the paper works were ready, but Feng Yu realized that pagers were the same as mobile phones. It needed Network access license! Without this license, he was not allowed to sell.

Feng Yu does not know how Ningbo managed to get the approval in his previous life. Maybe it was a state-owned enterprise and had the government support. Now, the local government was not helping him.

Feng Yu thought that Master Lu would be able to help him. It's just a Network access license after all. At most, Feng Yu could just make some donations or give some gifts. This pager was different from VCD players. It was the mainstream product now.

In China, there was still no local brands of pagers. The pagers in the market were manufactured by China factories contracted with those overseas companies, and some were joint ventures. Wave pagers, the first to successfully developed Chinese characters pagers, was in partnership with Motorola. All the pagers produced were under the Motorola brand!

"Master Lu, this pager is locally developed and produced. Shouldn't the country support us? I am sure the higher-ups do not want everyone to use pagers under foreign brands."

Master Lu glanced at Feng Yu: "Aren't you are also using Motorola pagers?"

"That's why I want to manufacture our own Chinese pagers. I will go to my provincial government, and you help me ask on your side? If your side needs any money, just let me know. I will not hesitate to pay."

Master Lu waved his hand: "If you are able to ask Zhejiang Province Governor to help you, then this matter will be at least 50% done. Didn't you say that you had met the Chief Architect and you still show me your photograph with him? You can go to him directly. Only one phone call from him, you will get your approval on the spot!"

Feng Yu: "……"

If I am really close to that old man, this approval will not be taking so long.

"Thanks for helping. Oh, how is our car? The car you are driving is a limited edition. I do not even have it myself." Feng Yu knocked glass with Master Lu and took a sip. He only wet his lips with the liquor.

"Wow. This car is really powerful. I can never imagine our locally manufactured cars can be so powerful!"

"Of course. This car is built using Songjiang Motors' most advanced technologies. The standards can be comparable with overseas cars. There are only two limited edition cars in this world. One is with Longjiang Provincial Government, used for hosting guests. The other is yours. The exterior design is the same as Songjiang Olympic models and is not attention grabbing. No one will know your car is worth more than 1 million RMB."

Feng Yu did not want to give Master Lu this car. He had asked the Machinery Company to build this car for himself. The cost of this car is about 1 million RMB. But on the day the car was delivered to him, it was Master Lu's birthday. Master Lu invited Feng Yu to his celebration.

At Master Lu's birthday party, there was a lot of Official second generations. Feng Yu met them at the party and knew some of them will be promoted to senior officials in the future. There were some which he had not heard of before. These people were all his connections. In the future, they could help Feng Yu with his business.

Feng Yu got drunk at the party from drinking beer. He saw the others giving Master Lu Gold watches, sunglass, the newest model of mobile phones, etc. Feng Yu had forgotten to prepare Master Lu's birthday gift. He only has a car key in his pocket.

After a while, Feng Yu blackout!

The next day when he woke up, those second generations greeted him warmly. Feng Yu was still in a daze. But he soon found out from the others what happened yesterday. Feng Yu had given Master Lu a car worth more than 1 million RMB!

Feng Yu saw his Land Rover parked outside. Damn! The car he gave to Master Lu was that Limited-edition Songjiang concept car!

Feng Yu was crying in his heart. But when he saw Master Lu, he did not ask him for his car back. This was too shameful, and he could not do it. It will also be a slap to Master Lu's face. Feng Yu could only say that car was specially prepared for Master Lu!

Today, Feng Yu remembered this incident and reminded Master Lu that he had given such an expensive birthday present, and how could he not help him?

The earlier the pagers enter the market; the earlier Feng Yu could recover his investment. The amount recovered will be used to develop mobile phones!

Furthermore, it was the best timing for pagers now. The market was already established, and if Feng Yu's product entered the market, he does not need to worry about the sales.

The cost of this Aiwa pagers was less than 1,000 RMB, and the Chinese characters pagers in the market cost at least 4,000 RMB! How much will be Feng Yu's profits?

After 2 years, the pager prices will decline. If Feng Yu got the license then, it would be too late. The golden era of pagers will be missed. All his investments will be down the drain.

Master Lu was reminded by Feng Yu and felt obligated to help. He had earned a lot from Feng Yu. The amount he made was more than helping others getting government approvals and was more stable. Most importantly, the amount he received from Feng Yu would not affect his career.

If Master Lu did not help Feng Yu, he would be seen as ungrateful! In his circle of friends, he was known to be loyal to his friends. If his friends knew that he did not help Feng Yu, his reputation would be gone!

"Brother Feng, if you are able to get Ningbo's top official to help, I will settle this for you!" Master Lu said.

"Alright. Thank you. If you need my help in the future, just let me know!" Feng Yu raised his glass and then wet his lips.

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Sun Lijie received a call from Feng Yu, asking him to go to Ningbo City government to pass a message to the Mayor. If the Mayor was able to speak to the Provincial Committee, this license would most likely be approved.

Once Aiwa Pagers entered the market, Feng Yu will provide Ningbo City lots of taxes, and he promised that he will never move this company out of the City!

If there was such a company in their city, the Mayor of Ningbo City was overjoyed. He also did not know that a network access license was required for this pager.

Although Ningbo City was a Provincial Level City, the Mayor was also the Deputy Provincial Governor level official. But he does not know anyone from the telecommunications ministry. Now, this Manager Feng had already used his connections to contact the higher-ups and told him that once he speaks to the committee, his application will not be rejected.

Once this license was approved, it was a political achievement for the Mayor. China's first domestically developed pager company will be in Ningbo. His chances to be promoted will be higher.

The Ningbo City Mayor immediately put aside his work and went to Beijing with his secretary to visit the relevant departments. He must get this approval!

At the Ministry of Telecommunications, the Mayor spoke to the person-in-charge, and the process went on smoothly.

The Planning Committee had just issued an internal order, stating that the government should encourage private enterprises to develop the telecommunication industry. The level of entry should be lowered to encourage private companies to be more innovative and support this industry. This will help China's telecommunication industry to develop!

The Ministry of Telecommunications was still thinking of how to encourage private enterprises to enter this industry, and someone came knocking at their doors. They were overjoyed. If they were able to make this company a success, the planning committee would take note of their achievements. All of they might even be promoted!

As such, this application went on smoothly. All the documents were in place, and the approval process took only 3 days.

3 days later, Ningbo's Mayor received the approval papers. He couldn't believe his eyes. This was too easy. If he knew that this was so easy, he would have made this trip earlier, and Aiwa Pagers will already be sold in the market.

Feng Yu knew that Master Lu had helped him to get his application approved within 3 days. He immediately called Master Lu to thank him.

Master Lu said he was only helping his friend and there was no need to thank him. In the future, if I need help, will you help me?

Feng Yu was thinking in his heart. I will surely help you settle your problem in two years. He had developed this friendship with Master Lu when he was still a low ranking official. He must not let Master Lu get into any trouble when he becomes one of the top officials.

The network access license was approved, and Feng Yu immediately instructed the factory to start production at full capacity. He also asked Wu Zhigang to contact all the distributors and asked them to come over to Beijing to discuss the pager contracts.

From two years ago, pagers and mobile phones were no longer sold only at the post office. Many state-owned companies and some private companies started to sell them. It included many shopping malls. The shops only require a sales permit, and they can sell them!

Luckily it was like this now, and Feng Yu would be able to sell his pagers everywhere and make high profits.

"Manager Feng, it's been a while, and you look more handsome now." A distributor smiled and greeted Feng Yu.

Feng Yu rolled his eyes: "Do I still need you to remind me?"

Hmmm… this distributor has good foresight. Later I must ask Wu Zhigang to take care of him. In the future, give him more benefits during the festive promotions.

That distributor did not say anything and sat on his chair. All the distributors knew Feng Yu's character by now.

The rest of the distributors were sulking. Damn. This Old Zhao had curry favor with Manager Feng first again!

"Manager Feng, Manager Wu, what product are you introducing this time?"

"What? Old Huang, you are selling Tai Hua Trading's products, and you still want to pick? If you do not want to sell, I can take over your province!" One of the distributors joked.

These distributors had become close over the years. They remained in contact with each other and often joked with each other.

"Get lost! You are targeting my market? I am still waiting for you to retire and take over your province!" Mr. Huang scolded him in a joking manner.

Feng Yu turned to Sun Lijie and nodded. Sun Lijie stood up beside Feng Yu and cleared his throat: "Today I will introduce this product to everyone here."

"Old Sun? Stop joking. Hurry and come sit here. Later Manager Feng and Manager Wu will get angry!" Someone shouted.

"That's right. Hurry and come back here. Stop currying favor. Manager Feng is not that kind of person!" Old Zhao shouted.

The rest of the distributors rolled their eyes at Old Zhao. He was the one who carries favor the most!

"Everyone be quiet and listen to him." Feng Yu frowned and said.

Once Feng Yu opened his mouth, the distributors shut up immediately and looked at Sun Lijie. This Sun Lijie had become so close to Manager Feng?

"The product we will be selling is Aiwa Pagers!"

Huh?!

All the distributors were surprised. Aiwa Pagers? From the name, they knew this was Aiwa's product. But isn't Aiwa a Walkman company? Although it introduced VCD players later, it was entirely different from pagers.

Can this Pager's features compete with those pagers from overseas?

"This time, it will be the same as the Super Fans. All of you will buy the pagers in cash, we guarantee that all of you will be the exclusive distributor for your province. You will be in charge of your downstream. This Aiwa Chinese Pager's wholesale price is 2,800 RMB. The retail price will be set at 3,600 RMB. There will be 800 RMB profit per Pager. It will be up to each of you to spill this profits with your retailers. The company will not get involved. But the rules remain. There can only be fluctuations of 5% for the retail price." Sun Lijie said.

"Old Sun, you also agree to this condition?"

Sun Lijie nodded: "Yes. I agreed."

"Manager Feng, this wholesale price is too high. We will have to lock in a lot of our capital. The deposit for your motorcycles and cars are also very high. We still have to place deposits for your VCD players, Super Fans, humidifiers, etc. Our profits will be lowered." Someone said.

"The Chinese characters pagers in the market is selling above 4,000 RMB. Our product's retail price is lower and of good quality. It is also under a reputable brand. These pagers will surely sell well. All of you will be able to get profits from this product." Wu Zhigang said.

"Manager Wu, this product is different. In the past, we have been selling exclusive products. From the humidifiers to the bladeless fans, then the VCD players. We are selling these products and do not have other competitors. But this pager is different. We are the latecomers into this market. Also, Aiwa's reputation is in Walkman and VCD players. Who would believe that Aiwa will manufacture Pagers?"

Feng Yu waved his hand to stop Wu Zhigang from arguing with this distributor. He smiled and said: "I am asking you if you want to sell or not?"

That distributor became quiet. Although Feng Yu was smiling, he was apparently threatening him!

This pager will definitely be profitable. But the distributors wanted higher profits. If they make Feng Yu angry, Feng Yu might break the contract between them, pay them compensation and remove them from the distributor list. They will no longer be able to sell Super Fans, VCD players, motorcycles, etc. Their losses will be high!

"All of you are willing to sell this pager? Let me ask another question. Which one of my products is not profitable? Which one of you had made losses from selling my products? What was your net worth when we started working together and how much are your total assets now? Which of my products is not launch with marketing? When did Tai Hua Trading's commercials disappoint you? The selling feature of this pager is this a pager that is manufactured and developed locally! Now, those who are willing to accept my condition can remain. Those who do not accept can leave!"

All the distributors remained in their seats. After waiting for 1 minute, Feng Yu nodded and look at Wu Zhigang. Did you see that? You must be firm with these people! It is useless if you talk nicely to them. If they want to make money with us, they have to listen to us!

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All the distributors signed the contracts obediently. But soon, they realized that Sun Lijie did not sign the contract.

"Old Sun, you signed the contract?" Someone asked.

All of them felt that Sun Lijie's contract might be different from theirs.

"I do not need to sign the contract with Tai Hua Trading. I will sign it directly with Aiwa Electronics." Sun Lijie replied.

Sun Lijie was too excited. He had only invested 100,000 RMB. Those people had really developed the pager technology. After some tests, the pager's quality, signal, etc. were on par with Motorola's latest model of Pager.

This means that there will be huge profits! Although he took a bank loan to invest more money in setting up a factory, it was nothing compared to the vast benefits!

The initial investment had given him 10% of shares. This 10% shares will provide him with an estimated 10 million RMB returns this year. The estimated number of pagers produce was about 300,000 units. This was also because there were some problems with the factory's production lines. If not, at least 1 million pagers will be produced this year!

Although there was still a considerable difference from Motorola's last year sales of 1 million units, Sun Lijie believed that Aiwa Pagers become the market leader next year.

Sun Lijie would be able to multiply his investment within 6 months. He was very grateful that those people were from his hometown, Ningbo. He was fortunate that he had helped Feng Yu a lot and was granted with this opportunity!

In the future, even if he closes down his company, he can still become a multi-millionaire or even a billionaire with these shares! His decision to invest was right!

Sun Lijie swore that in the future, all the tasks given to him by Manager Feng will take priority over all other jobs. His wish of fetching his parents to live with him would come true this year!

All the distributors felt that Old Sun was very lucky. He was the closest to the Pager factory and got to sign the contract first. But all of them did not know that Sun Lijie was one of the shareholders of this pager company!

In the past, all of them felt that Tai Hua Trading was pushing them to hit high sales target. But this time was different. All the distributors felt that the supply was too low!

Now, each distributor could only get 1,000 pagers monthly. Feng Yu told them that the number of pager users in China will reach more than 2 million. But the supply was too low to meet this demand!

Feng Yu also have no choice. Although the construction of the factory started last year, it was hard to find experienced workers. Also, the production lines were semi-automatic. It was still not as advanced as the future years. It was also tough to install a production line. But Aiwa Electronics had taken a bank loan to set up a second factory. The address was still in Ningbo, but it was not located in Feng Hua district.

The leader at Feng Hua district was not happy with this arrangement, but the higher-ups wanted the second factory to be located elsewhere.

Ningbo Government policies were very attractive, good traffic conditions and lower taxes. Feng Yu had no reason to set up the factory in other provinces. But if there were any changes to the policies in the future, Feng Yu will set up his new factories in other places.

Feng Hua district's leaders were unhappy that the shares of this small company they sold had successfully developed the pager. If they knew the pager could be developed so quickly, they would never agree to sell the shares.

Although the shares were sold for 500,000 RMB and compared to their 100,000 RMB investment, it was 4 times more. However, if the pagers were manufactured and sold in the market, there will be at least tens of millions of profits.

The Daqiao village's leader was scolded. The leader that had praised him in the past turn around and put all the blame on him. He almost strangled Daqiao village's Leader: Are all of you idiots?! You have sold the shares of such a potential company for only 500,000 RMB?

But all of them could only resign to their fates. At least this company will still be paying taxes to the district. Feng Hua district also has a factory. If the boss of this company gets pissed, he might shift the factory and all the workers away. The losses will be more severed.

Xu Lihua and the rest had asked Feng Yu, why didn't he set up a bigger factory? They felt that Pagers were the main form of telecommunication device in the world and the profits were high. With the low labor cost, their pagers can be competitive with the other big brands. They could also work with other countries to develop products with the local languages. They were able to produce English version of pagers now.

But Feng Yu told them a fact. Other than China, no other countries in the world will recognize their patents. Their technology was too similar to the other companies. In China, the licenses of those pager companies were also not accepted. If they were to export their pagers, they would need to pay Motorola to use this technology, and there will not be any profits left.

There were patents for this pager's exterior design, material, features, internal structures, parts, etc. Although some of these patents had passed the protection period, there were some that were still protected by the patents. If they had miss applying for the usage of one of those patents, they would be sued, and Aiwa's reputation will be affected.

Feng Yu had decided to change AIWA company's name to Aiwa company (The author had used AIWA in English characters and Aiwa as Chinese characters. Aiwa's Chinese characters means 'Love China' and had the same pronunciation.) Feng Yu will keep bot AIWA and Aiwa brands, and now, Aiwa's brand awareness was increasing. He cannot afford any incident to tarnish his brand image.

As such, this Aiwa pager can only be sold in China. They should grow slowly and not rush into it.

Feng Yu also told Xu Lihua and the rest to look into mobile phone technologies. This was to prepare them to enter into the mobile phone market in the future. When they developed any new technologies, even a small improvement, they must apply for patents immediately!

Everything was ready, and Feng Yu called CCTV to replace two Super Fans advertisements to Aiwa Pager commercials. The advertising campaign will start at CCTV!

A pager beep twice and a man pressed a button on the pager. The LCD display a message: Manager Li, please call back immediately. Number: 345678.

Then it was a close up of Aiwa's logo, and there was a voiceover of the slogan at the same time. It was a simple slogan: Aiwa Pagers, China's own pagers!

There was no celebrity endorsement, and the actor did not show his face. The whole commercial only showed the pager and a person's hand. But there was also a big name in this commercial. Feng Yu had invited Zhao Zhongxiang to do the voice over. His voice was easily recognized in China!

Feng Yu had only paid Zhao Zhongxiang 100,000 RMB for a 5-year contract, and he only needs to read this short slogan. Zhao Zhongxiang was also very pleased with this contract. He had asked for only 50,000 RMB, but Feng Yu increased it to 100,000 RMB. Feng Yu was overjoyed! This was too cheap. He thought he would need to spend at least 300,000 RMB!

Feng Yu firmly believed that this commercial and those distributors' sales networks will allow his pager to enter the market in a short time. After all, the demand for pagers had outweighed supply greatly in China now!

Translator's note: Xu Lihua, Pu Jie, Xu Xiguang and Sui Bo founded Ningbo Bird and developed China's first pager. The link below shows the timeline on the history of China's largest pager manufacturer, Ningbo Bird Company.

http//en/about/history.asp

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Many viewers were confused when they saw the commercials. Aiwa Pagers? Aiwa was the company that makes Walkman? Oh, they also sell VCD players.

But both Walkman and VCD players were somehow related. These were considered audio electronics products. But Pagers? The pager was a telecommunication product. This was a completely different sector!

But it was as what Feng Yu had forecasted. Aiwa brand still has some influence in China. Many people in China were curious about Aiwa Pagers. How good were these pagers?

At first, most of the people had a wait and see attitude. Feng Yu had also planned for this. If it was him, a company that makes Walkman suddenly produce pagers, he will also hesitate.

But Feng Yu believed that the selling price of Aiwa Pagers will be able to attract some customers. After all, his pagers were much cheaper than Motorola. The other two brands, Panasonic and NEC, were not selling well in China because they were Japanese brands.

Although the boycott of Japanese products had ended in China, Japanese brands were significantly affected and made hefty losses in China.

The Japanese Government had raised this issue to the Chinese government, but the reply from the Chinese government was that they had advised the consumers to spend wisely. They cannot force the Chinese to use Japanese products. If Japanese products were of good quality and cheap, why would the consumers not buy them?

Japan's government suspects that this was a plot by the Chinese government to protect their own industries. This was like South Korea. This was against the trade treaty signed between both nations.

But Japan has no evidence to prove this and can only accept it. They were not willing to forgo the Chinese market. This was a vast market, and once this market matured, it will bring lots of profits to the Japanese companies. This was very important to Japan as their recession was not over yet. They desperately need the Chinese market.

If they were to terminate the trade agreement, then the US and Europe will sign all forms of treaties with China and kick Japan out of the picture. Their losses will be much higher!

What can they do now? Nothing. They can no longer export inferior goods to China. They can only export second-tier Japanese products to China. Those inferior goods can only be sold to the other Southeast Asia countries.

But those countries' market was not established, and the cost of the products exported to China had increased. This resulted in the decline of profits of the Japanese companies. Coupled with the declining sales in China, many of these companies were struggling to stay afloat!

Panasonic was still doing well. They were still producing TV and Video Cassette players, and there were still lots of profits with these products. NEC only have pagers in the Chinese market. In the pager market, Motorola owns about 80% of the market share, and NEC and Panasonic own the remaining 20%. But they still have some profits.

Panasonic and NEC do not dare to withdraw from China like Sony. It will be tough to re-enter the Chinese market once they leave. At least now, they will continue to promote their brand, and they still have a chance when they have new products.

But just when they were thinking of how to increase their sales and profits in China, Aiwa pager, which claimed to be developed in China appeared, and they suffered another blow!

Aiwa pager's retail price was cheaper than their products by a few hundred RMB. Also, they do not understand how this Aiwa pager was able to sell all over China in a short time.

This was apparently a private company and had the support of the Chinese government. How can Panasonic and NEC compete with them in China?

Now, in all the post offices, shopping malls and shops that specialized in telecommunication products were selling Aiwa Pagers!

At a certain mall. A middle-aged man was standing in front of the pager sales counter. He could not decide which to buy.

"Sir, are you getting a pager? Do you prefer the Chinese characters pagers or only the numeric pagers? If you are looking for Chinese characters pager, I would recommend you our locally manufactured Aiwa Pagers. The commercials are showing on CCTV, and the price is also lower. The money you saved is enough to pay your one-year pager bills!"

"Is this Aiwa pager good?"

"Of course. My brother had bought this too. If this pager is not good, will I ask my brother to buy it?" The sales staff continued.

"Alright, give me one of this and help me activate it."

Within a week, many people remembered Aiwa pagers. It was not known if the advertisements were effective or people recognized it due to its low prices.

At the same time, Motorola was still able to maintain their sales because of its brand. But Panasonic and NEC Chinese characters pager sales start to decline!

As more people became aware of Aiwa Pagers, there were praises of Aiwa Pagers' designs.

The pager companies could tell that Aiwa was using their aggressive marketing and affordable prices to compete with them.

They also want to lower their selling prices, but they could not do that. First, they were the same as Motorola. They need to purchase the patent rights of the Chinese characters, and their pagers were produced in Japan. They need to pay taxes to the Chinese Government to bring in their pagers. Motorola was different. Motorola had a factory in China, and their cost and taxes were much lower than the Japanese companies.

The Japanese pager companies could not afford to engage in price wars with Aiwa Pagers. Aiwa pagers made used of low labor cost, and they enjoyed tax subsidies. When their production increases, their cost will be lowered further. If they were to engage in price wars with Aiwa, NEC and Panasonic would suffer heavy losses.

If the heavy losses could exchange for a more significant market share, it was fine. But the problem was that even if they lower their prices, they could not get a more substantial market share. Motorola was still around!

Motorola had also noticed Aiwa Pagers, but they were not worried. Aiwa Pagers might be marketing their pagers aggressively, but they could not jeopardize Motorola's position in China.

It does not matter if you are cheaper than us. Our brand, Motorola, is worth increasing more than 1,000 RMB per pager! If it wasn't they were afraid of getting sued for monopolizing the market, Motorola can also use the price war strategy to kill off all their competitors and capture the whole Chinese market!

Feng Yu hanged up the phone. Li Shiqiang had just reported the sales figures to him. Feng Yu was not satisfied with this result. The telecommunication market was already developed, and the demand was increasing every day. How come some pagers were sold for the past 2 weeks? The commercials were not sufficient?

Seems like Feng Yu needs to use some of his connections to get some government policies to support. For instance, getting all the post offices to promote Aiwa pagers. This way, the sales will increase.

In a few more months, the new production line will be installed, and the new factory will be in operation. The production of Aiwa Pagers will increase and if the sales do not improve, how can he occupy the market share? His target was to be the leader of China's pager market!

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The distributors also discovered that products might also not sell well even when there were enough product awareness and advertisements. This was what they were worried about. The pagers were not an exclusive product, and they were the latecomers to the industry.

At first, the distributors were worried that they might not have enough goods to meet the demand. Tai Hua Trading had supplied too little goods to them. Now, they realized that no matter how they speak to the shopping malls, they would never win Motorola. They can only compete with Panasonic and NEC.

If the sales carry on like this and there will be an increase in the supply of pagers in a few months, their unsold pagers will be piling up in their warehouse. The distributors' money will be locked up in those pagers, and they will have cash flow problems.

Because of the automobile dealership, almost all the distributors had taken bank loans or owe some other bosses money. If these pagers could not get profits, then their retailers will not continue to order from them, and they would still have to place more than 2 million RMB deposit every month with Tai Hua Trading. Their company will be in danger!

Feng Yu had put in lots of efforts in building these sales channels. Could he let these sales channels disappear? Feng Yu still have a card up his sleeves. If Feng Yu this trump card, he was confident that the sales will pick up immediately!

Feng Yu assured the distributors that if the sales did not pick up by the end of the month, the minimum target would be lowered.

The distributors regained their confidence in Feng Yu. All of them knew Feng Yu was good in sales. Now they were only in trouble temporary, and all of them knew that they would beat Panasonic and NEC if they could last one year.

The only worry they had was that they could not last one year. Even if they had 500,000 RMB worth of unsold goods a month, it would be 2 million RMB in 4 months. All of their liquid cash will be used up, and their company will be under considerable financial stress!

……

"Master Lu, can this be done?"

"It is only treating someone to dinner. What's so difficult? Don't worry and wait for my call. If I cannot ask him out tonight, it will be tomorrow!" Master Lu replied confidently.

Feng Yu had asked Master Lu for help to invite a high-ranking officer from the Telecommunication Ministry. This director was in charge of the Finance in the Ministry of Telecommunication. Feng Yu wants to speak to him about the sales issues of Aiwa Pagers!

Master Lu was very efficient. Maybe it was because of his family background and that Director accepted his invitation to the dinner.

"Director Fan, this is the boss of Aiwa Electronics, Feng Yu. Manager Feng, this is the one you had wanted to meet, Director Fan. I had to help you invited him to dinner today." Master Lu introduced both parties.

"Director Fan, it's an honor to dine with you."

"You are the boss of Aiwa Electronics? You are really young and capable. Your Aiwa Electronics had done well for developing the pager technology. The Minister had praised you." Director Fan smiled and replied.

Director Fan was very curious why Feng Yu wanted to meet him. He was in charge of Finance, and if Feng Yu wanted some government policies, he should be looking for the planning director or the regulations director. Why was Feng Yu looking for him?

"Director Fan, can I ask what the source of income for our Ministry of Telecommunications is? How are your subsidiaries doing and does the research facilities have enough research funds?" Feng Yu asked.

Director Fan looked at Feng Yu weirdly and then turn to Master Lu. Was there something wrong with this Manager Feng? Why was he asking about our ministry's finances?

Master Lu looked at Feng Yu puzzledly. He also does not know what Feng Yu was thinking. He thought Feng Yu only wants to know Director Fan in person or wants to make use of Director Fan's connections. Feng Yu's questions were too weird.

"Why are you asking this?"

"Director Fan, do you want to help your ministry increase the revenue?" Feng Yu asked with a smile. In this era, the government does not have enough funds to spend, and all the ministries had a shortage of funds. Feng Yu was able to spark Director Fan's interest with a solution to increase their department's funds.

"Increase revenue? How do you increase the revenue?" Director Fan was tempted. Although he was in charge of the Ministry finances and it looks like it was a good position, but his job was not simple. All the departments need money, but the ministry does not have enough for all the departments. He had to pick who to release the funds to, and it was easy to offend others. This was also it was the hardest for someone in his position to be promoted. Director Fan was not able to be promoted because of this reason!

"Director Fan should know that our Aiwa Electronics is selling pagers. We are the only Chinese company in China that develop and manufacture pagers. Also, all the shareholders of this company are Chinese! Our success represented China's advances in the telecommunication sector and will stop those foreign enterprises from monopolizing all the profits……"

Director Fan frowned. Why was this Manager Feng kept praising himself nonstop? I also know what you are talking about and what's there to do with increasing the Ministry's revenue?

"That's why I hope we can collaborate together and add in a sentence in our commercials: 'Product recommended by the Ministry of Telecommunications.' We can pay you. Can this be done?"

Huh? Ministry of Telecommunications recommended product? How can this be done?! What was this Manager Feng thinking? No matter how much he pays, this cannot be allowed! If it weren't for Master Lu, Director Fan would have stood up can scold Feng Yu.

"Manager Feng, the ministry will not allow you to add in that sentence in your commercials. Not only me, but even the minister also will not agree to your request! We will not earn your money! Master Lu, if there is nothing else, I will leave. I will treat you to a drink next time." Director Fan stood up and wanted to leave.

"Director Fan, wait a minute. I still have something to tell you. After I have finished, I will not stop you if you still want to leave." Feng Yu calmly said.

"What else do you want to say?" Director Fan frowned. I do not even care about Master Lu now, who else can you bring out?

"Our Ministry of Telecommunications has lots of cooperation with the postage services, right? Then can you issue a memo to ask all the post office to promote Aiwa Pagers at their sales counter? For every Aiwa Pager sold at the Post Offices, I will pay 10 RMB to the Ministry!"

Only 10 RMB for pager and this Manager Feng wants my support? But this was indeed a revenue source. Although Director Fan was in charge of Finance in the Ministry of Telecommunication, he also understands about the pager industry well.

"How many pagers can your factory produce in a year?"

When Director Fan asked this question, Feng Yu knew that his proposal had capture Director Fan's attention.

"Our production will reach about 300,000 pagers this year. Next year, we will exceed 3 million! Even if half of these pagers were sold at the post offices, the Ministry would get about 1.5 million RMB this year and next year, it will be more than 15 million!" Feng Yu said with particular emphasis on the 15 Million.

Director Fan's eyes widen. This Aiwa Electronics factory's production could be so high? If he could increase the Ministry's revenue by 15 million, then he will be next in line after that Vice minister retires!

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"Manager Feng, how can you be sure that you will be able to sell off all the pagers you produced? From the research we conducted, it seems that Motorola, the world-renowned pager manufacturer, is the market leader in China. Their China sales last year was only about 500,000 units. This figure consists of both Chinese Characters and numeric pagers. Furthermore, there are still other companies, like Panasonic and NEC in the market. Even if we help you to promote, do you still think that you will sell off all your pagers?" Director Fan looked at Feng Yu and asked.

"Director Fan, we do not need to text each other. We had also conducted market research ourselves. We had looked into the demands, the consumer's income growth and many other factors. We are sure that although there are only about 3 million pager users now, there will be more than 10 million next year. In two years, there will be more than 20 million users!"

Director Fan raised his eyebrows. He was shocked. This Aiwa Electronics analysis was about the same as theirs. The Ministry of Telecommunications also felt that the demand for pagers will increase. They could tell from the number of pager companies' application. The pager era was about to start!

The Ministry of Telecommunications had access to all this information and could analyze the future trend. But how did this Aiwa Electronics get the same result? Through market research? Or they have other ways?

What Director Fan did not know was Feng Yu had not conducted any large-scale market research. Sun Lijie had only conducted simple market research in Zhejiang, and the results were the same as Feng Yu's previous life. The pager boom was coming!

Feng Yu remembered that before Hong Kong was returned to China, China was the world's number one pager market. There were more than 80 million pager users! Then the numbers fell as pagers were slowly replaced by mobile phones!

The real boom was in 1994 and 1995. These two years, there were more than 10 pager brands in China, and many of these brands were small companies from the cities. These companies made use of the subsidies and benefits offered to them by their local government and sold their pagers at very low prices. These two years were the most profitable years for these companies.

But in this life, those small factories will not be able to survive. Later this year, Feng Yu will increase his investment in his pagers and set up a third factory. This factory will start operation early next year. The total production will be over 5 million! But Feng Yu was afraid that Director Fan would not believe him if he told him the truth.

Feng Yu was clear that even if he gave up the numeric pagers market and concentrate on the alphanumeric pagers with Chinese characters, his pagers will still not meet the market demand.

Master Lu was also shocked. Feng Yu was willing to give up so many profits? At first, he thought that 10 RMB per pager was only a small amount. But when he heard Feng Yu's production, the amount was too shocking!

Director Fan was worried that this Aiwa Pagers will not have such good sales.

"Manager Feng, why not we change your proposal to the total amount of pagers you produce, and you give us a certain sum per pager?"

"Director Fan, are you worried that our pagers will not be popular?" Feng Yu laughed and shook his head. If the post offices were willing to promote his pagers, coupled with his established sales distribution channels and they still can't control the market, then there must really be a problem with the product!

"I cannot disregard this."

"But Director Fan, our pagers are not only sold at the post offices. We are also selling our pagers at some shopping malls and some pager companies. Your department cannot help us in those places, right? We also have our concerns. What if our pagers remained on the shelves and we still have to pay your ministry? If we were to pay your ministry based on the number of pagers produced, you should also agree to let us add in that sentence in our commercials and advertisements."

Director Fan shook his head. How can the Ministry advertise for a company? This company was still not the Ministry's subsidiary!

"Impossible! Then we shall go with your initial proposal. But 10 RMB per pager is too low. I think 20 RMB is more suitable!"

"20 RMB? Director Fan, don't you think you are too greedy? Actually, I can go straight to the Post offices. I think they will be satisfied even if I offered them 5 RMB." Feng Yu smiled.

Damn, if it wasn't Feng Yu wanted to build a good relationship with this ministry to prepare for his mobile phone, why would he be willing to offer so much money to them?!

"Then can you guarantee that the post offices' sales will be at least 50%?" Director Fan asked.

"Based on the market research on the pager sales, 60% of the consumers bought their pagers from the Post Offices. Also, the post offices have an advantage. Their branches are located all over China in every province! No other sales distribution channels can be compared to the Post Offices' network. This was the reason why I am willing to forgo part of my profits."

Feng Yu was not wrong. In another two years, the demand for pagers in the cities will be met. However, there will still be demands in those counties and districts. But by that time, there will be retail shops in almost all those districts and counties!

Feng Yu estimates that the Ministry of Telecommunications will get at most 10 million RMB a year. Although the sales of the pagers will increase, there will be more shops selling pagers everywhere. The post offices' sales will fall.

"Fine. It's a deal. I will report to the leader tomorrow and give you an answer!"

All of them continued with the dinner, and after dinner, Master Lu sent Director Fan back.

The next day, Feng Yu received a call asking him to go to the Ministry of Telecommunications. The leader wants to meet him.

"You are Aiwa Electronics' Manager Feng? You are quite young. I know about what you had discussed with Xiao Fan yesterday, and I think it is doable."

Xiao Fan? Hawker? Feng Yu looked at Director Fan and almost laughed. (Xiao Fan have the same pronunciation as a hawker in Chinese.) For someone in his fifties, and still, a Director to be called as a hawker, Feng Yu wonders how he felt!

Maybe Feng Yu's proposal was too attractive to the Ministry, or Director Fan had put in a lot of kind words for him. The whole negotiation went on smoothly. The Leader did not make things difficult for Feng Yu, and almost all the terms of this collaboration remained the same except for the duration. Both parties had different views on the length of this collaboration. Feng Yu suggested 3 years and the ministry wanted at least 10 years!

10 years? Pagers will cease to exist in 10 years! Feng Yu had only planned to manufacture pagers for 5 years. After 5 years, the number of new pagers users will drop drastically, and mobile phones will replace pagers!

In the end, both parties took one step back and agreed on 6 years duration. Although Feng Yu was forced to sign the 6 years contract, he did not regret his decision. This amount was nothing if he was able to set up a new sales channel and increase his brand awareness. Furthermore, his relationship with this ministry would be better.

The agreement was simple. Both parties will record the sales figures and will tally the statistics every month, and Aiwa Electronics will pay the Ministry. The Ministry was not afraid that Feng Yu would terminate this agreement as the Ministry could issue an order to take Aiwa Pagers off the shelves and barred them from this industry!

Feng Yu will not beak this agreement on his own. This amount was nothing compared to the vast profits from these pagers! Furthermore, if there were any changes to the telecommunication policies, he will be the first to know. The Ministry will even give special treatment to Aiwa Electronics. There was nothing to lose!

With the agreement, Feng Yu left with a wide grin on his face. Let's see who can stop Aiwa Pagers from growing big?!

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One day later, all the distributors noticed that there was an increase in the orders from the Post Offices. They were confused by the sudden increase. They had spoken to the shopping malls; telecommunication equipment retailers and these places were willing to help them promote Aiwa Pagers. But Post Offices were special units, and it was not easy for the distributors to get their support. But why did the post offices' orders increase so suddenly?

The distributors received a notification from Tai Hua Trading informing them that they had signed a contract with the higher-ups and the Post Offices will promote Aiwa Pagers. Tai Hua Trading had paid a heavy price for this contract.

The cost of this contract was almost more than 10 million RMB a year. This was more than the advertising fees on CCTV. This was considered a heavy price to pay. But as the sales increases, the profits also increased. 10 million RMB was nothing compared to the profits.

The Post Offices was China's most extensive network covering all of China. After receiving the orders from their higher-ups, all the post offices start to push Aiwa Pagers. Not only the counter staffs at the post offices were recommending Aiwa Pagers. Posters were also placed outside the post offices.

Before this, the post offices were recommending pagers to their customers based on the prices. The higher the selling prices of the pagers, the higher their profits were. These profits were the post offices' profits and had nothing to do with the Telecommunications Ministry. Aiwa Pagers will be giving a share of their profits to the Telecommunications Ministry.

The Telecommunications Ministry's memo to all the post offices had stated clearly that Aiwa Pagers were developed and manufactured in China. These pagers were China's pride, and they should give their full support.

This was instructions from the Ministry, and how could all those post offices defy this instruction? The Post Offices were China's biggest retailer of Pagers.

As such, all the post offices followed the instructions from the higher-ups and proactively promote Aiwa Pagers. After all, this pager's commercials were aired on CCTV, and lots of consumers knew about this.

As consumers had heard of Aiwa brand, it was easy for the post offices to promote these pagers.

From that very day, all the counter staffs at the post offices recommended Aiwa Pagers to every customer that walked in.

Because of this, Aiwa Pagers sales shot up suddenly.

Panasonic and NEC were still struggling to survive in China's Pager market. Even without the alphanumeric Chinese Pagers, they still have numeric pagers. Although the profits for numeric pagers were lower, it was better than none. However, their numeric pagers were also not selling well and soon, they found it hard to survive.

It seems that their sales had dropped overnight. No one was buying their pagers regardless whether it was alphanumeric or numeric pagers.

From their market analysis, the number of pager users was increasing, but why was their pager sales dropping?

Both Panasonic and NEC start to investigate this and found that it was Aiwa Pagers that was taking their market share! A Chinese character pager company had beat them with one pager model!

Now, Panasonic and NEC had two choices. One was to continue to struggle even when they were making losses and think of a way to increase their sales. The other was to withdraw from the Chinese market to stop their losses.

Both companies had chosen two different strategies. NEC decided to leave the Chinese Market, and Panasonic decided to remain as they still have other products like TV and Video Cassette players, and they could still make use of their branding to sell their pagers. Panasonic was worried that if they leave the Pager market, their other products will be affected too and had to withdraw from China.

NEC's decision to leave the Chinese market had attracted the attention of Motorola. Motorola had also discovered that the number of pager users had increased faster than last month, but their sales did not increase. Their Chinese Characters pagers' sales had even declined. This was way out of the norm.

There was one less competitor, and with Motorola's reputation, branding and market share, most of the new pager users should be choosing their products. Why were their sales not increasing?

Panasonic also did not introduce any new products, and they did not even have any marketing campaign. Who was taking away all the market share?

In the end, Motorola singled out the new pager brand, Aiwa Pagers, that was taking away all the market share. A company that manufactures Chinese Characters pager. The retail prices were cheaper than their cheapest Chinese Character pager by a few hundred RMB!

A few hundred RMB was a lot for the Chinese in this era. This was mainly when Motorola pagers had similar features as Aiwa Pagers, and there was not much difference to the consumers. The consumers had no reason to purchase the more expensive pagers.

If Motorola was not the first pager brand that entered the Chinese market and had build up their branding, their sales would be affected further. But Motorola knew that Aiwa Pagers does not have high production and they were not worried that Aiwa Pagers will affect their market share.

Feng Yu was listening to Wu Zhigang's report. All the distributors were increasing their orders, and Feng Yu nodded satisfied. With the post offices sales channel, the result was different. In about a week, the results were shown, and in a month, Aiwa Pagers should be the number two brand in China's pager market. Feng Yu's target was to be China's number one pager by the end of next year. He wants to beat Motorola!

Feng Yu was not building castles in the air. In his previous life, many Chinese pager brands will be appearing early next year. Although these brands were not selling well, they also occupied half of the market shares.

In his previous life, those unknown Chinese pager companies had snatched half of the market share from Motorola, and in this lifetime, Feng Yu had the support of the government and had sufficient funds, better marketing campaigns, and better products. There was no reason why he could not beat Motorola!

Motorola's primary focus at this time had shifted from pagers to handphones. The leader in the handphone market was still Ericsson. But in a few years, Motorola will take over their position and become the leader in the handphone industry.

It was inevitable for Motorola to lose its pager market share as they shift their focus away from pagers. But Motorola was still receiving high profits from their pagers as their retail prices were the highest in the market!

Feng Yu wanted to increase Aiwa's position in the Chinese telecommunication market before Motorola could react. Next year, Aiwa will face Motorola head-on in a showdown!

As for this year, Aiwa Pagers' production was limited. Even if there were high demands, there could only be so many sales. But this was also a good thing, as it can avoid Motorola's attention.

It might be very dangerous if Motorola starts to target Aiwa Pagers now. After all, Motorola was a world-renowned telecommunications giant, and if Motorola were to take precautions now, Feng Yu does not know if all his plans will succeed.

Although Feng Yu was confident that his sales will not fall, those other smaller brands will not be able to survive then. It will be a duopoly.

Without those smaller brands entering the market, Feng Yu was not sure if he could still beat Motorola and drag Motorola down from its throne!

Translator's notes: My first handphone was Ericsson 388! Lol. All of you can guess my age now. What's the model and brand of your first handphone?

https/en./wiki/Ericsson

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"Lao Si, you will be participating in this year's Spring Sports Meet." Tian Lei passed an application form to Feng Yu.

"Spring Sports Meet? I am not interested, but I can sponsor some clothing or equipment. How about Li Ning's sports attire?"

This Sports meet was an athletic event. If there were sports like basketball or soccer, Feng Yu would be interested in taking part. He was not interested in track and field sports.

"But we do not have enough people. There is an event which needs lots of people." Tian Lei said.

Could it be soccer? If it's soccer, then I will take part.

Feng Yu looked at the different categories of events in the application form. The only ball related event listed in the form was shotput!

Right at the bottom of the form, Feng Yu saw the even Tian Lei was talking about. Damn, it was a tug-of-war. This sport really needs lots of people! Who was the one who thought of including this sport into the sports meet?!

"Are you talking about a tug-of-war?"

"Yes. 20 men tug-of-war. It will be faculty vs. faculty. There can be 5 substitutes, and 10 participants must be from the 2nd and 3rd years. 5 will be from the first years. With your fitness and you do not take part, who else will take part? Furthermore, this will be a fast event and does not need much training." Most of the university students were skinny.

"Fine. I will participate. Hmmm…… u will also sponsor everyone a short sleeve top, a pair of sports shoes and a cap. It will all be Li Ning brand."

Feng Yu called the Tai Hua Trading's Beijing distributor and asked him to help to purchase a batch of sports attire. It was for every student in his faculty, no matter if they were taking part in the sports meet.

Feng Yu also instructed the distributor on something else. This was Beijing University's sports meet and was considered a major event for the school. This was an opportunity to promote some of his products.

"Lao Si, do we really have to pin this on our tops?" Tian Lei frowned.

"That's right. What's wrong? All the attires were sponsored by the company and what's wrong with putting some advertisement on it? Those that are not willing can don't take the attire." Feng Yu was thinking in his heart. I did not print my logos on the clothes and only ask you to pin it on the attire. After the sports meet, all of you can remove the logos and wear it. The whole set of attire was not cheap. Feng Yu does not believe that any student would give up this attire!

"What about all these banners?" Tian Lei pointed to a mountain of banners on the floor.

"Those that are not participating in the events also received the sponsored attires. When they are watching the competitions, they can help to raise the banners. Some of these can be hung outside. Those are all some encouragement phases."

Tian Lei suddenly felt that it was not a good idea to let Feng Yu participate in this Spring Sports Meet. Their Management faculty will be the center of attraction.

This center of attraction might not be a good thing for the faculty.

Tian Lei and some other fellow students went to distribute the sports attire, while Feng Yu brought some students to hang the banners.

"Here, facing the stadium. Higher, make it more noticeable. Not this banner. This banner should be hung over there."

Some students from other faculty walked past and saw the banners. Those banners were interesting, and they wondered who was the one who came up with those phrases on the banners.

Spring Sports Meet, Management will be number one; Sun rises from the East, Management will not be beaten; If Management participates, who else will be the top; Beijing University's Sports Meet, Management will win it all.

None of these phases had a hint of humbleness. All of the banners were shameless praising the Management Faculty. Those people from the Management Faculty wants to be the number one in the sports meet? Don't talk about the overall winner, they might not even win a single event!

The students also noticed that at the bottom of every banner, there will be a logo of Wind and Rain, Aiwa Electronics, etc. These banners were not from the Management Faculty.

All the students knew about the companies on the banners. They watch their commercials on TV every day. But what do these companies got to do with the Management Faculty?

But who cares about all these details. All the other faculties were determined to make the Management Faculty look bad. This Management Faculty was too arrogant with their banners. They will be a joke at the sports meet!

When the athletes from other faculties entered the stadium, they were shocked. What's with the attire of those from the Management faculty? Everyone else was wearing their either their school uniforms or a white top. But everyone from the Management Faculty was wearing the same short sleeves sports attire.

It was normal for the students to wear uniform attires, but why was there a white cloth pinned onto their backs and logos of Wind and Rain and Aiwa Electronics were printed on it!

All the other students were wearing clean attires. At most, they will pin the Party or school badge on it. This was the first time they saw people wearing the logos of companies on their attires. Was this a form of advertising?

The Principal and the other leaders of the University at the stands were not looking well. They knew about these two brands. The Management Faculty Feng Yu's family owns these two companies! Why were these two brands appearing on the Sports Meet?

There were also lots of banners hang around the stadium. Those were all advertisements in disguise. It was like the Coca Cola advertisements appearing I the Olympics games. This was a school meet and why does it feel like a commercial event?

After the opening ceremony, all the leaders left with a black face. As they were going, they saw the Management Faculty raising another banner!

The whole afternoon, the Management Faculty did not even win once. They do not even qualify for the finals of some events! Although this was only Beijing University's Sports Meet, the students were all very competitive. All the students from the other faculties did not stop mocking the Management students!

You had hung so many banners with arrogant phases and shouted so many slogans, but you did not even win one event. There was not a single one of you in your faculty that was better than the rest of the school in any games.

The Great One had said that the body is the capital of the revolution. All of you do not even have the capital and what else can you do? Do you know what we drank before this sports meet? Softshell Turtle essences!

Tian Lei was embarrassed. In this sports meet, the main players were the year 2 and year 3. Those in the final year will not participate. Those freshmen were still new, and not many of them signed up for this sports meet.

"Lao Si, will we be the laughing stock of the school?" Tian Lei asked. The representative from the 3rd year had reprimanded him for what Feng Yu did.

"I am not sure about the rest of the events, but we will definitely win the tug-of-war!" Feng Yu replied calmly.

"Tug-of-war? We will surely win? Many of the students from the science faculties are from the soccer and basketball teams. We can win them?" Tian Lei could not believe what Feng Yu said.

"Other than the top 4, the rest of the matches are all knock out rounds? I guarantee that we will reach the semi-finals easily and win the competition! Come over here. I will tell you my tactics. Later at noon, look for a deserted place and inform the rest." Feng Yu asked Tian Lei to move closer to him and tell him about his secret weapon!

Later in the afternoon, someone from the Management Faculty finally won third place in an event. They still did not get first in any other games. They were still the laughing stock of the other faculties. Soon, the tug-of-war event started.

"Ready……. Go!"

"Change the rice…… Change the rice……." The youngest from the dormitory shouted into the loudhailer, imitating Guo Da voice.

The Mathematics Faculty students on the other side almost laughed out, and the Management Faculty students took the opportunity to tuck vigorously on the rope.

"We won!" Everyone from the Management Faculty cheered.

"This is unfair. They are distracting us."

"All of you are also shouting 'Pull, pull, pull' too. You are also distracting us. Is there a rule that forbid us from shouting as spectators?" The youngest asked.

The referee hesitated for a while and announced: "The red marking had crossed the line. The Management Faculty wins!"

"Yay……."

This was their tactic. Shouting all sorts of funny cheers in different dialects. The Management Faculty won all the preliminaries and entered the semi-finals.

But from the semi-finals onwards, there were 3 rounds for every match. The Management Faculty won the first round by shouting "Change the Rice" in Northern Shaanxi accent. The opponents were not happy and swore that they will not fall for the same trick again.

But for the second round, the Management Faculty did not shout 'Change the rice'. Instead, they shouted 'collect chicken feathers'.

They won the second round!

During the finals, the other teams all knew about the Management Faculty team's tactics. The whole school was aware of their tactics. The Management Faculty had used underhand methods to enter the finals.

But the finals started immediately after the semi-finals. There was no time for the teams to rest. Although the Management Faculty team was weak, it had only played two rounds in the semi-finals, while the other side had played three rounds in the semi-finals. Their arms were still aching.

This time, the Management faculty team did not use any tactics. They used their own strength and won the following two rounds and became the champion!

The opposing team was not happy. If the Management Team did not use their underhand methods, they would be tired too, and the final results will not be the same.

"Now all of you should know why we hung those banners? We focus on team spirit! We emphasize teamwork. Our teamwork is number one!" Some Management students shouted.

"What's the use of drinking turtle essence? This is our real strength!"

Of course, there were a lot more students that were like Tian Lei and the rest. They lowered their head and left the stadium quietly. They had won the tug-of-war through underhand methods! Although Feng Yu claims that this was strategy and had told them in advance, they still felt ashamed of themselves.

Tian Lei was regretting the most. In the future, he will not ask Feng Yu to participate in such events. Feng Yu should be banned from taking part in these events!

Translator's notes: I googled "Change the rice" and saw this on YouTube. It seems that this was a funny song from the early 90s in China. "Change the rice" and "Collect chicken feathers" should be Chinese jokes. I also do not understand what they mean. I think I should be from their sitcoms or some famous crosstalks.

https//watch?v=Vkevr7ve0vAgl=SGhl=en-GB

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"Feng Yu, this is your business plan? You think that the sales of health products will pick up with just advertisements alone?" Zhang Ruiqiang threw the stack of documents on the table and looked at Feng Yu. "You do not agree with me? Although these can be classified as medications, these are all non-prescribed medication. You do not need a doctor's prescription to buy these products from the pharmacies. What's the purpose of taking these medicines? To supplement the Zinc intake, Calcium intake and increase red blood cells. The word is supplement!"

"But these are all medications, and why are your retail prices set so high? Are you trying to fool others into thinking that these are health supplement products and purchase them?" Zhang Ruiqiang scolded.

"High prices? Although these products can give us lots of profits, our profits cannot be compared to those health products in the market. I dare to guarantee that our sales volume will be huge, and our profit margin will be small. We are making use of the volume to make profits." Feng Yu said casually.

From how Lehaha became so popular, it showed that the people now were very concern with their children's health. What was Lehaha selling? It was just a type of liquid health supplement that improves the digestive system of the children, creating a better appetite for the kids. This was Lehaha's selling point.

Because of this liquid supplement, many foreign companies had approached them to purchase their formulas. Children that do not like to have proper meals does not only occur in China. This was happening in countries all over the world. Of course, this does not include some parts of Africa. The children there do not even have enough to eat.

When children do not eat properly, the parents will be worried about their growth. Their only solution was to buy some health supplements for their kids to try and solve this issue.

The body needs vitamins, Zinc, Calcium, etc. With Feng Yu's health supplements, these will all be covered. This is science. Zinc deficiency is one of the causes of eating disorders.

Feng Yu was prepared to include this in his commercials. With his ads, he believes that the sales will not be bad.

"With just these advertisements and your sales team? Those former executives from the pharmaceutical factories?" Zhang Ruiqiang could not accept Feng Yu's business plan. When Feng Yu promised that he would create a vast amount of profits within a year, Zhang Ruiqiang thought that he would make use of Tai Hua Trading's existing sales network and not setting up a sales team.

Also, what kind of sales team was this? These were all former executives from the pharmaceutical factories. They had not been doing much over the years. They only want to laze around and enjoy the benefits given by the government. Zhang Ruiqiang was sick of facing them.

"Only these! I promise that you will be surprised by the results!"

On 1st May, Feng Yu changed the advertisements on CCTV to Bing City Pharmaceutical Enterprise's products. He got a mother and son to star in the commercial for Zinc gluconate and Calcium gluconate, a woman to star in the ad for Red blood cells supplement and old men and women to act in the Calcium tablets and vitamins commercials.

These commercials were conveying the message of the extensive uses of these medicines. At the same time, promoting Bing City Pharmaceutical Enterprise as a proper pharmaceutical company. These were not some bogus wonder medicine.

Coincidentally, there was another wonder health product that appeared in the market. This product's ingredients claimed to have used the extracts from Chinese softshell turtles and some traditional Chinese herbs. The effects of this product were to improve mental capabilities, vitality, and longevity.

Who was the person that endorsed this product? Coach Ma! This wonder drug was called Chinese turtle essence! This was what the students from the other faculties drank before the sports meet!

Feng Yu also did not know that Chinese turtle essence had purchased advertising slots at CCTV. No wonder Coach Ma appeared at CCTV during the advertising slots auctions.

But this drug was extremely popular in Feng Yu's previous life. This was because of Coach Ma. Coach Ma had claimed that all his students were able to win so many medals were due to this wonder medicine.

The Ma Family Army had appeared in almost all major competitions, like the Asian games, Olympics, etc. and had won lots of medals and broke many world records for China. This year, the Ma Family Army was at their peak, and many coaches from other countries came over to learn from Coach Ma.

With Coach Ma as the spokesperson for this product, this product was flying off the shelves.

Regardless of old and young, men and women, all of them wanted to live longer. Just this selling point had let this Chinese turtle essence to extremely popular.

This Chinese turtle essence had also bought dozens of smaller factories within a month to increase their production. Despite this, they still could not meet the demand!

Another reason for its popularity was their advertisement's message. "We do not accept gifts this year, the only gift we accept is Chinese Turtle Essence!"

Feng Yu knew that the ingredient of this Chinese Turtle Essence was not from softshell turtles. It was certified that this product was only water with sweetener. In the future, there was a saying in China: "A turtle can feed a factory!"

Also, this Coach Ma also had his ways to make money. He sold a medicine formula invented by his team doctor to Le Baishi at 10 million RMB, and introduced a new product called "The energy of life". It was discovered that the main ingredients for this product were only vitamins and Amino acid.

The cost of this "The energy of life" was not more than 10 RMB and what was the retail price? Over 100 RMB per box! Of course, the "Chinese Turtle Essence" was more ridiculous. The cost was less than 1 RMB, and it was also selling for more than 100 RMB per box!

Le Baishi had a strong sales team and despite the sales team, "The energy of life" was not selling as well as the "Chinese Turtle Essence". However, it was still the number two bestselling health products in the market!

Feng Yu immediately added a sentence at the end of all his Bing City Pharmaceutical Enterprise commercials: "Safe Medicine, Made with a conscience."

This sentence might not be of any use right now as there were not a lot of fake medicine in the market. Or should it be that there were already many fake medicines in the market but was not discovered by the authorities? All the consumers were not aware of.

With the advertisements on CCTV, Bing City Pharmaceutical Enterprise was introduced to the viewers all over China. But the sales were not doing as well as those health products.

Your product can only supplement the body with calcium, Zinc, etc. The other products can stimulate the body's potential and increases the vitality. We will buy those better products even if it cost more. Tonics should be more expensive!

In that era, the Chinese had a saying: Cheap things are not good! But they did not know that even if the product was more expensive, it might not be good as well!

Feng Yu really despise those that sell these type of fake health products. They were cheating their fellow countrymen. If they were competent, they should be cheating those foreigners in other countries!

If they were capable of doing that, Feng Yu would still praise them. But these unscrupulous merchants were not doing that. They were only taking advantage of the Chinese.

Didn't you advertise your products on CCTV, newspapers and radio stations? You are promoting the wonders of your fake health products and exaggerated the benefits? Then I will use the same method to give you the killing blow! I will let you know what is call people power.

"Is this Station Chief Jia? I'm Feng Yu. I would like to invite to do an episode for me. Don't worry. I am sure that the leaders and viewers will like this episode. 500,000 RMB? It's too expensive. 300,000 RMB? Fine. Deal!"

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"What? You are saying that the Chinese Turtle Essences and the energy of life are all fake products?" Sui Junyi of looked at Feng Yu. He could not believe what he heard. Was this a joke? Those products were endorsed by Coach Ma. How could it be fake products?

was a news program created by the same team who had created . It focuses on the news and talks about the things that the people were most concern. The concept of this show was suggested by Feng Yu.

had lasted longer than what it should be in Feng Yu's previous life. But in the end, this program was also stopped. The production team went on to create two shows. One was called , and the other was .

These two programs were quite popular with the viewers. Compared to Feng Yu's previous life, these two programs had appeared earlier than it should be. But this was also because of Feng Yu's interference.

Sui Junyi was from Xinhua News Agency and had been to the gulf as a war reporter. From the start of this year, he was working as a reporter for both and . He was also the host for .

This time, the reporter tasked with helping Feng Yu was Sui Junyi. Feng Yu had a deep impression of Sui Junyi from his previous life, because of his stern looks. However, Feng Yu was not used to how Sui Junyi looks like now.

"Reporter Sui, the "Energy of Life" cannot be considered a fake health product entirely. But the commercials had exaggerated the effects of this product. From this point of view, you can say that this is a fake product. As for the "Chinese Turtle Essence," I can confidently tell you that this is definitely a fake health product. I had sent this product to Beijing University's professors to analyze the contents and verify their claims!"

Sui Junyi still does not believe Feng Yu. The Energy of Life was a medical formula from the Ma Family Army, and the Chinese Turtle Essence was the health supplement taken by all the athletes in the Ma Family Army. Coach Ma had said that it was because of these supplements, his athletes won so many medals and broke so many records!

"Manager Feng, is this real? Coach Ma had proven the effectiveness of these products. How can these be fake?"

As a reporter, Sui Junyi should not be taking sides and seek to uncover the truth. But in his heart, he still believed Coach Ma and his Ma Family Army. This Manager Feng should be jealous of other products selling better than his and resorted to using underhand methods. Since and started, he had received similar requests.

"The Ma Family Army was able to achieve good results had nothing to do with the Chinese Turtle Essence! The Chinese Turtle Essence is only water with sweetener! The energy of life is only some vitamin and protein product. The retail price for these products are more than 100 RMB, and the cost is less than 10 RMB! These products do not have the effects as claimed in their advertisements!" Feng Yu said firmly.

Feng Yu had received the test reports on the Chinese Turtle Essence. The main ingredients of this product were only sweetener and water. There was no other nutritional value in this product. Instead, some harmful bacteria were found in the product. This shows the lack of hygiene in the factory's production process!

The Energy of Life product was even more ridiculous. This was just water added with some proteins and vitamins. It was only an ordinary beverage. It might still qualify as a health product, but the effects of longevity, vitality, etc. were all bullshit!

Sui Junyi found it hard to accept what Feng Yu told him. The Energy of Life was only selling at a higher price and had exaggerated claims of the efforts. But that Chinese Turtle Essence was really just water with sweeteners?

"Manager Feng, you have to take responsibilities for what you said."

"I know." Feng Yu replied.

"This… I need to report to the higher-ups. I will tell them that you discover some fake health products in the market and you did not say that this fake product is the Chinese Turtle Essence endorsed by Coach Ma!"

"Is there a difference?" Feng Yu asked.

"Please wait for a while."

Feng Yu was feeling helpless. This was the influence of the Ma Family Army. No one dares to report any news that would damage their reputation. This was because the Ma Family Army represents China's track and fields on a global stage. All of the athletes from the Ma Family Army had won medals and broke records in the mid to long distance events. They had brought glory to China!

The Ma Family Army's influence was higher than the Queen of Table Tennis, Deng Yaping, and the Gymnastic prince, Li Ning. They were the pride of China and had brought honor to China!

Sui Junyi dares not to act on his own with matters regarding the Ma Family Army. Any negative news about the Ma Family Army will be picked up by foreign media.

Currently, the Ma Family Army was still competing overseas. Some time ago, they had just won a few events and became world champions. This year, they still have a lot of competitions. They cannot let some negative news to affect the Ma Family Army. They still have to win medals for China.

But Feng Yu knew the truth behind the Ma Family Army. The Ma Family Army was able to win so many medals were because of drugs! But these drugs were not Chinese Turtle Essence or Energy of Life. They were using illegal performance-enhancing drugs. They were using the most advanced stimulants which could not be detected currently!

This was discovered during the Sydney Games in the year 2000. Later, some members of the Ma Family Army revealed that Coach Ma forced them to take these stimulants and even injected these drugs to the athletes himself. Some of the athletes had written letters to report about this.

Of course, these were all not verified. Even before Feng Yu returned to this life, Coach Ma was still living well, and there were rumors that he had a Tibetan mastiff which worth 40 million RMB as a pet!

Feng Yu refused to believe this news. He thought that all the athletes had failed the doping test because they had trained too hard and caused hormones imbalance. They had won the medals due to their hard work and not through cheating!

Nevertheless, the Ma Family Army was at its peak of their popularity. They were even more popular than gymnastics and table tennis because there was no world record in gymnastics and table tennis.

Also, China's top official was scheduled to meet the representative of the Ma Family Army. All these athletes were named as the Ma Family Army, and everyone should know who the representative will be!

If at this time, someone was to investigate the product Coach Ma endorsed, there will undoubtedly be some higher-ups stopping him.

Sui Junyi returned and told Feng Yu that they will not be doing this episode. The 300,000 RMB sponsorship will be returned to Feng Yu.

Feng Yu was pissed. Even if the Ma Family Army had good results, it had nothing to do with the products Coach Ma endorsed! The products had severe problems! Feng Yu had wanted to expose those products to show that his products are safe and genuine.

Now, CCTV refuses to report this on their program, and this made Feng Yu pissed. The more you don't allow me to expose, the more I will reveal! Why can't I disclose Coach Ma sells fake health products? I do not care if my products can sell well or not. These harmful fake products should be taken off the shelves!

I do not care if you did this on purpose. This is the fact. You can just apologize to the public and claim that you are cheated. But from Feng Yu's understanding of Coach Ma in his previous life, he knew that Coach Ma will never admit his wrongs.

In Feng Yu's previous life, the Ma Family Army's athletes were forced to withdraw from the Olympic games due to the doping incident, Coach Ma kept quiet and refused to say a single word. If there were no problems with the athletes, why were they forced to withdraw from the competitions? You can request for a second test to prove your innocent!

Feng Yu wants to speak to station chief Jia. This was the truth, and there was no way for them to cover up!

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"Feng Yu, do you know what you are saying? The product endorsed by Coach Ma is fake health product?" Station Chief Jia' asked with an annoyed tone. Even if it was the Station Chief, he also needs to report to the higher-ups on this matter before they could film this episode.

"I am telling you the truth! I don't know why the station is willing to expose those fake medicines and health products and tried to cover up the products endorsed by Coach Ma. Where is the impartiality of your news?" Feng Yu asked.

"Do you know what does Coach Ma represent? He is the world's best coach for mid to long distance running events!" Chief Jia replied.

"I do not know about coaching, and I will not comment on this. Even if he is the best, but what has it got to do with exposing those fake products? Just because Coach Ma had said that all his Ma Family Army drank Chinese Turtle Essence? Just because Coach Ma is the one who provided the formula for Energy of Life? Chief Jia, everyone has their expertise. Coach Ma might be the best in coaching, but if you think carefully, can he really develop the formula for that so-call Energy of Life?"

Feng Yu does not believe that a coach, without much education and does not know about basic chemistry and medicine can invent the formula for some out of this world wonder health product.

Deputy Chief Jia was at a loss of words. He also does not believe Coach Ma was the one who invented the formula. But Coach Ma was the one who told everyone that.

Feng Yu continued: "I have evidence to prove that the Chinese Turtle Essence is a fake drug. I also have evidence that the Energy of Life does not have the effects it claims. You can also interview the members of the Ma Family Army, like Wang Junxia and the others. I think you will get the real answer from them!"

"No matter what you say, they had created miracles during last year's Olympic games! They are now competing in the IAAF World Championships in Athletics. They cannot be distracted at this moment."

"You want to cover up the truth because of this? You bear to see those consumers spending so much money to buy some fake health products? I don't know what you are thinking. For me, if I know the truth and don't expose them, I will be very uncomfortable. I will not sleep well! Chief Jia, there can be no conflict for this matter. You can contact Coach Ma and tell him in advance to quit his endorsement, and then we expose these products."

Feng Yu offered a solution which he knew that Coach Ma and Chief Jia will not agree to.

Chief Jia shook his head: "Impossible!"

Coach Ma had openly told the world that his athletes had drank the Chinese Turtle Essence, and it was because of this product, they could run so fast. The Energy of Life was also his secret recipe to provide nutrients to his athletes. If he were to quit his endorsement now, he would be lying. This will have a massive impact on the Ma Family Army.

"Chief Jia, do you still remember the purpose of us creating the programs and ?" Feng Yu asked.

The purpose? Chief Jia does not get what Feng Yu was trying to say.

"Chief Jia, do you remember the motto written on the wall of production team's office?

Motto? Fairness, Justice, Forward-looking. These were the mottos of this program. They want to produce a current affairs program that the audiences love.

"Chief Jia, I had seen the mottos once, and I like the first word. Fairness. The reporters must be fair and impartial to everyone they interviewed. They have to maintain the same attitude and cannot be influenced by the interviewee. This way, the interviewees will be truthful in answering to the reporter."

Chief Jia frowned. He understood what Feng Yu was trying to tell him. Feng Yu wants him to be fair and impartial to all matters. Right is right and wrong is wrong. He should not cover anything up because of the person's past achievements.

Chief Jia suddenly remembered the purpose of starting the program . It is to report on issues which the leaders had overlooked.

The higher-ups might not be aware of this matter, and this program would attract their attention. However, it might also be that the culprits had deceived the higher ups.

The advertisement for was: "Following the current affairs, analyzing the news, looking at the social issues. The people will be the judge!"

Health products were the current most talk about topic among the people. If not, CCTV will not agree immediately when Feng Yu mentioned he wants to sponsor an episode about health products. One of the reasons was money, and the other was that this topic would be popular with the viewers.

Their choice of topics for the program was from the viewers, and there was an unspoken criterion, which was the higher-up's approval.

Chief Jia was sure that if this issue were reported to the higher ups, they would look into this. But this was different from other topics they had done before!

"Chief Jia, don't you think that this matter was newsworthy? If this episode is aired, the people will be talking about it. We can don't make any comments or exaggerated this matter. We will only prove that these two products have problems. Should this what we are supposed to do? Reporting the truth is our principles. Chief Jia, some matters do not need to get approvals from the higher-ups. This is the opportunity to show that your decisiveness and capability of passing judgment, right?"

"We also have another rule. We will not listen to hear-say! You said that you have the evidence. Show it to me!" Chief Jia made his decision. He knew that if he reported this matter to his higher-ups, the approval would not be approved. He might as well do what Feng Yu said. He will take this matter into his own hands and make the decision.

If the truth was really as what Feng Yu claims, then this episode will surely be well-received by the audiences. There will be an uproar, and the higher-ups will notice him. Chief Jia was not sure if things will end up good or bad, but if he knew the truth and do not expose these products, he will not sleep well at night.

But first of all, Feng Yu must be able to provide concrete evidence to make everyone believe his words! The impact of this issue will be huge!

First, the trust in CCTV will be affected. The Chinese Turtle Essence and the Energy of Life had placed advertisements on CCTV. Next, Ma Family Army was the pride of China, and their reputation will be damaged! No one would like liars, even if the liar had brought honor to the country!

On a more serious note, this report will also affect China's economic growth. Since the appearance of health products, it had to boost China's economy.

Feng Yu was relieved when he heard Chief Jia making up his mind. It does not matter which part of what Feng Yu said persuaded him as long as he agrees to film and air this episode.

If Chief Jia did not agree to report this matter, Feng Yu would use the favors owed to him by those second generations schoolmates in his university. Those second generations had influential backgrounds, and most of their family members were still holding high positions in the government. Maybe Feng Yu would ask Master Lu for help. He remembered that Master Lu was also an angry patriotic youth and should not be able to stand such people going scot-free.

Feng Yu smiled: "Chief Jia, you want the evidence? No problem. I will give you the evidence now!"

Translator's notes: Lots of cover-ups by the Chinese government. Fake products are rampant in China. If you google about fake products in China, you will get interesting and gross results. Even eggs can be fake. If only these people put their creativity and skills into good use, we might have a few Chinese Edison and Tesla now.

Here's more information about Coach Ma and his Ma Family Army.

https/en./wiki/Ma_Junren

https/en./wiki/Wang_Junxia

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"Professor Sun, this is the reporter, director, and host, Sui Junyi. Reporter Sui, this is the Beijing University's, Professor Sun. The expert in biochemistry."

"Eh…... I cannot be considered an expert. I had only conducted more research than others." Professor Sun laughed and waved his hand.

This type of professors does not like money. They only go after fame! Feng Yu calls him an expert in his field, and he was overjoyed.

"Hello, Professor Sun. Are you the person who had conducted tests on the Chinese Turtle Essence? Are the results out?"

"The results are out. What Turtle Essence? If you can find any components in this product that is related to turtles, I will write my name backward from then on! This is just water with some sweetener! Those evil businessmen! This is the test report, and it is signed off by my assistants and me." Professor Sun was furious. This product was selling for more than 100 RMB a box? It was not even worth 1 cent! Drinking plain water was healthier than this!

Sui Junyi frowned. This Chinese Turtle Essence was really water with sweetener as what Feng Yu had claimed!

"What about the test for the Energy of Life?" Sui Junyi continued to ask.

"This product does have some health benefits. But to claim that it will increase the vitality or whatever other benefits, are all bullshit! We don't need to talk about large scale production. It only cost less than 20 RMB even if produce in our laboratories. How can this product be sold at such high prices?! Also, this brand of liquid health supplement, this XX essences, etc. all does not have the benefits they claim!" Professor Sun angrily said.

Professor Sun had researched on Gluconate Zinc, Gluconate Calcium and they were only selling for a few RMB for a small box. If it were the same packaging as the Energy of Life, it would only cost about 20 RMB in retail stores. How can this Energy of Life be sold at such high prices? This was cheating. Also, these few liquid supplements in the market had exaggerated their claims. They were all cheating the consumers!

"Manager Feng, is Professor Sun, the only person who had conducted tests on these products?" Sui Junyi asked.

"What do you mean? My assistants are also involved. Can't you see their signatures in the report? Are you suspecting me of making a false report?" Professor Sun was furious. This Report Sui doubted his professionalism!

"Calm down Professor Sun. Reporter Sui does not mean that. Tests should not be conducted by only one institution. Reporter Sui, I had also engaged Beijing Medical University, Beijing 4th General Hospital, People's Liberation Army Hospital, Military Hospital, and other institutions. There is a total of 14 institutions that are conducting independent tests. All of them are specialist in this field. I will bring you to each of them."

Feng Yu would not be so dumb to hire one person or one institute to conduct tests on these products. He needs concrete evidence to prevent those businessmen behind these products from escaping!

Within 3 days, Reporter Sui interviewed more than a dozen experts and professors. He had a stack of test results. These were the test results on 12 health products in the market. Each product was tested by 3 independent institutes. 4 of these products had advertised on CCTV. The rest were advertising on the local TV stations, newspapers and radio stations. All of them had exaggerated the benefits!

5 out of the 12 health products were confirmed to be fake products with no benefits to a person's health. Although the rest of the products were not considered fake products, the ingredients do not meet the claimed benefits. This was also against the regulations!

Sui Junyi saw the reports and heard what the experts said. He was shocked! All of these products had problems. Not a single one was safe!

Sui Junyi spent one day on editing the interview footages. But he discovered that he had overshot the time limit. was only an 18 minutes segment. The footage he edited was almost 30 minutes!

Sui Junyi felt all the footages he captured were essential and should not be left out. He still got to visit the related companies to interview people secretly. This episode might be over an hour!

Whatever. Finish the episode first, and we will talk about the rest later!

Sui Junyi brought one of his colleagues to the Chinese Turtle Essence factory to conduct interviews. He does not have time to visit the other factories and also those products were not as popular as this Chinese Turtle Essence!

……

"Eh, switch on the TV. There is a special episode of today!" Someone said after hanging up the phone. He was not looking well.

"What special episode? ? What's so nice about this program? It's your turn to throw a tile. San Wan, do you want?" The person beside said. They were playing Mahjong.

"Ehehehe…… Old Wu, what are you doing? You really must watch TV? Are we still continuing with this game?" Another Mahjong player asked.

"I am not playing. I want to watch TV!" Old Wu immediately switch on the TV and tuned in to CCTV channel.

The rest of the Mahjong players saw Old Wu's attitude and knew that something terrible had happened. When they looked at the TV program, they were shocked too. Why was reporting on health products? They were all shareholders of a type of health product - Hercules wine!

"…… based on our market research, there are more than 30 commonly seen health products in the market. These products claim to improve blood circulation, vitality, memories, increase lifespan, etc. But after our investigations, we were shocked by the results. We had conducted a random test on 12 of these health products in the market……." Bai Yansong said. Old Wu and the rest felt their hearts sinking.

Their Hercules Wine was a health product that claims to have increases libido effect.

Immediately, they saw the list of products sent for the tests. Their Hercules Wine was one of the products that were tested!

When Old Wu and the rest started this business, they were trying all means to increase the sales, trying to catch up with the other products. But now, they were regretting. Why did was their sales so high? If their product had not performed so well, they might not be chosen to be tested.

"The results were unbelievable. After randomly testing 12 products in the market, none of them had passed the tests! Not a single product was up to standard! Some of these products had problems with the ratio of the ingredients, some of these products were lacking in the ingredients. Some of these products do not even have the stated ingredients in them! All these 12 products belong to 12 different companies, and only 8 of these companies had the permits to sell and manufacture health products. The other 4 companies do not even have any past experiences of manufacturing health products!"

"2 of the products from these 8 companies do not even have the product serial numbers! One company even printed the product serial number of another food product! The quality of the products for the 5 companies that had all the permits and approval also had serious problems. I can name a few examples……"

Old Wu and the rest slumped back into their chairs. They knew that they were finished! This was already reported on CCTV. There was no way to escape. At the same time, the bosses of almost all of the health products were panicking. All of them were thinking of ways to avoid punishments!

……

Bang!

The office door of Li Jiayu, the boss of the Chinese Turtle Essence, was kicked open. Even the lock was damaged. He immediately stood up, and his female secretary sat up and tidied her clothes.

"What's wrong? I had said before that without my orders, no one is supposed to enter my office. You are fired!" Li Jiayu roared.

The person who barged into the office said in a rush: "Director Li, something bad had happened……"

Translator's notes: Bai Yansong was a popular anchor in CCTV.

https/en./wiki/Bai_Yansong

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Li Jiayu switched on the Tv, and in his heart, he was still cursing his assistant. If the news on the Tv had nothing to do with his company, he would surely sack this assistant! Do you think I return to the company so late to work overtime?!

"Our special episode will end here. Do take note of after this!"

Li Jiayu looked at the clock on the wall. Didn't the program starts earlier than ? Why was the schedule different today?

"What was the special episode about? What do you want me to watch?"

"Director Li, this special episode is about the issues relating to health products!" The assistant replied.

"Issues relating to health products? What's wrong with the health products?!" Li Jiayu stood up.

"Director Li, the is starting soon. You will know if you watch it."

……

"Director Le, our Energy of Life is featured in ."

"Oh really? Hahaha…… Even Oriental Horizons is reporting about our product? Seems like it is impossible for our product to be unpopular." Director Le laughed. "How did they praise our products?"

"Director Le, they are not praising our product. They reported the problems with our ingredients! Also, they also reported us for fake advertisements. Someone from CCTV had called and told us that they will stop airing our commercials and will not refund us the advertising fees as this was stated in the contract!"

"What? There are problems with our product and advertisements?" Director Le was shocked.

"Some of the ingredients are insufficient as what was stated on the labels. Also, our advertisements stated, "Unleashing life's potential, extending the lifespan". This statement is also not true. This is fake advertisements. The program had engaged experts to verify our claims. Our product does not have such effects. They say our product is only vitamin water with proteins!"

Director Le was an experienced businessman. He immediately passed out instructions: "Notify the factory to stop the production of Energy of Life immediately. Also, let the sales team know that we will not take in new orders for this product! Lastly, investigate which ingredients are insufficient and which part of the production process had gone wrong!"

……

All the bosses of the health products were trying their last-ditch efforts to save their factories and themselves. Some of them even took the company's money and went into hiding. They know that they were manufacturing fake health products. The higher-ups will surely look into this, and if they do not run away now, they will lose all their wealth and still need to be jailed!

Among all the bosses, Li Jiayu was the worst. Among all the products, his was the worst. Other products still have some vitamins or proteins in them. Chinese Turtle Essence was especially singled out by . This product was only water mixed with some sweeteners. Is there any other content in the product? Yes. All sorts of harmful bacteria like E. coli!

Fake health product was not enough to describe the Chinese Turtle Essence now!

After and was aired, the whole nation was in an uproar!

The viewers had heard of almost all the health products featured in the episodes, and many of them had bought them as gifts to their parents, children and even themselves. Those products that have insufficient ingredients were still fine. Those people who had purchased the 100% fake products were furious!

The people started to call their relatives, friends, colleagues to tell them to stop talking those health supplement products! Especially the Chinese Turtle Essence and those entirely fake products! These products do not have the effects they claimed in their advertisements and still have lots of harmful bacteria in them. One could fall sick if they take those health products!

……

"Mum, have you drunk the Chinese Turtle Essence I bought for you?"

"What are you asking me to drink? Are those tonics? The TV station had already exposed it. Those are fake products. Are you trying to kill me?" An old lady scolded.

"Mum, I also do not know that this is a fake product. You must remember not to drink those products from now on. I will buy you some fruits tomorrow, and we will go to the hospital for a full check-up."

"Where did you buy those products from? Tomorrow we will go and demand a refund! Refund is not enough. We must get the police to arrest them!" The old lady said furiously.

"Alright, Mum. Even if you do not mention this, I will also return to look for them. But can we go to the hospital for checks first? Did dad drink those products? Remember to stop taking any health supplements now. If you think that you need some health supplements, we will go to the government pharmacy to buy those products from reputable pharmaceutical companies. I heard that those are safe to consume."

……

All the people were determined to not let those evil businessmen go scot-free! Also, the malls and shops that sold those products will not be let off easily!

The phones of the Trade and Industry Bureaus and Police stations all over China were ringing nonstop. The number of complaints and reports that day was more than what they had received in one year! All the complains and reports were asking them to arrest the people who sold the fake health products, shut down those shops who sold these products and asking for compensations!

Some of the smarter ones do not only ask for refunds, they still want compensations for their loss of incomes and medical bills.

At this time, a young man in Beijing was reading the newspaper. There was a health product advertisement in the papers that states it will refund 10 times the amount if their products were found to be fake! His eyes darted and thought of a way to make money. Seeking compensations! This person's name was Wang Dahai!

……

"Contact Li Jiayu immediately and notify all the City's executive committee members. We will have a meeting in 15 minutes! Also, get the person-in-charge of the Trade and Industry Bureau, Police Department and Health Bureau to be present at the meeting!" The Party Secretary of the city where the Chinese Turtle Essence was based in shouted into the phone. After hanging up, he rushed out of his office. He did not even bring his favorite teacup with him.

……

"Tomorrow morning, no…. Tonight, the Trade and Industry Bureau, Health Bureau must make sure all those health products are taken off the shelves and make sure that no one is still selling those products with problems! Also, those retail shops that sold these products must be shut down and fined!"

"Secretary Li, the pharmacies are also selling those products. If we shut down all the pharmacies, where should the civilians buy their medicines?" The Chief of Health Bureau asked.

"You are saying that every single pharmacy in this city is involved?" Secretary Li asked. This was a big headache. It seems that the regulatory checks were not enough.

"What is the Health Bureau doing? How can you let these fake products appear in the pharmacies? This is your responsibility!" The Mayor shouted.

The Chief of the City's health bureau was grumbling in his heart. Pushing all the blame to me? Didn't you just praise that Chinese Turtle Essence factory last month for bringing high revenues to the city? That Li Jiayu was even featured in the City's Tv station. Furthermore, you are the one who told me to not make frequent checks on their factories.

"What other solutions do everyone have? Say it out now. This is a difficult time for us, and we must work together! Mayor Liu, you are in charge of finance. How much money does the City have now?" This was a major incident. The other cities and provinces were outside of their jurisdiction, and there was nothing they could do. But the city might have to pay the compensations to their city's consumers! They must calm the masses in their City first. If riots were to break out in the city, the Secretary would also get into trouble.

"The city does not have many reserves left. Why is Li Jiayu not here? Inform the bank to freeze his company's account. Freeze Li Jiayu and his immediate family members' bank accounts too!"

"Secretary Li, the Provincial Party Secretary is calling you." His secretary came into the meeting room and told him.

"Continue with the meeting and think of the emergency response!" Secretary Li walked out of the meeting room.

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"Old Jia, are you the one who review this special episode?" The Station Chief looked at Deputy Station Chief Jia with a serious look. "Yes. I am the one who gave the approval. Is there any problem?" Deputy Station Chief Jia replied.

"Old Jia, you are also a senior official. Don't you know the implications of exposing such news?" The station chief knocked on his desk and asked.

"Of course, I knew what will happen. But I cannot let the people be deceived."

"I don't need you to tell me that. But shouldn't you inform me before you film this episode? Was there a need to blow up this matter? Now the whole nation is monitoring this matter closely. Our station's phone lines are ringing nonstop!"

"So what? This is the result we wanted for making this episode. We must expose those matters which the higher-ups had overlooked, and the citizens are concerned with. Isn't this the core of these two programs?" Chief Jia was not afraid as he knew what he did was not wrong.

"Old Jia, don't you understand what I am trying to tell you? Do you know that this news had been picked up by foreign media?"

"At least this is still better than the foreign media reporting about this incident first." Chief Jia argued.

Chief Jia also did not expect this news to be so sensational. There were even people calling CCTV to scold them. If CCTV had not advertised these products, they would not have bought those fake products. But the majority of the calls to the station were to praise their programs for exposing these unscrupulous company. This particular episode was a hit with the viewers!

"Old Jia, tell me, who told you about this news and who was the one who sent these products to the individual institutions for tests?"

"Manager Feng of Songjiang Motors."

"Songjiang Motors Manager Feng? That Manager Feng who was praised by the Chief Architect?"

When Station Chief saw Deputy Chief Jia nodded, he was troubled. This Feng Yu was someone who was praised by the great Chief Architect. He can't pin all the blame to him!

Although he was the CCTV Station Chief, his rank was only a deputy director. He had already received multiple calls to ask CCTV to film another special episode for the enterprises under their charge a chance. They should not kill off all these enterprises. There was a negative impact on the country's reputation.

Those people who called the Station Chief had good relationships with him. Some of them were former classmates, some were Provincial governors or deputy governors. All of them held higher ranks than the station chief. There was even a secretary of a top official from the central committee calling him to reprimand him for creating trouble for a province! This province was the province whom the official was in charge of before his transfer. It was also the province that the Chinese Turtle Essence Company was based in!

If it was one or two calls, the Station Chief could still handle the stress. But with so many leaders calling him, he was going crazy!

"Tell me what we should do now?" The Station Chief looked at Deputy Chief Jia bitterly. If the higher-ups were to look for a scapegoat, you would also be in trouble!

"I think……"

When Deputy Chief Jia was about to speak, the Station Chief's secretary rushed into the room: "Station Chief, Vice-premier Zhu is on the line."

Vice-premier Zhu? Even this person is calling? This person was the Vice-premier of the state council. Because of the health issues of the Premier, Vice-premier Zhu was the one leading the state council. He was calling now. It seems that there was no chance for the Station Chief to retire in his current position.

"I am CCTV's Xiao He. What instructions do you have for me? Go to your office with that reporter and the person in charge of the program? Yes. I will go over immediately."

The Station Chief looked at his watch. It was almost 9 pm. Seems like Vice Premier Zhu had learned about this incident.

"Old Jia, call Xiao Sui. Vice Premier Zhu wants to meet us. Old Jia, the both us is already so old, and we had worked together for so many years. If there are any punishments, both of us should take on all the responsibilities. We should not let Xiao Sui and the rest of the production team be punished." The Station Chief was feeling very depressed.

"Station Chief. Let me shoulder all the blame. You are about to retire. You should not be punished at this time." Deputy Chief Jia had a hint of remorse. He should notify the local authorities to look into this matter before he aired this episode.

"Xiao Sui, is there any part of this news falsely fabricated?" Iron-fist Zhu asked.

"No! I am the one who had conducted all the interviews. If there are any false elements in this news, I will take on all the responsibilities!" Sui Junyi replied.

"I am not blaming you. You are a reporter, and you should be reporting the truth. What is right is right and what is wrong is wrong. You had done nothing wrong. The production team and CCTV had done nothing wrong."

"Sir, we are wrong. We should report to the higher-ups and inform the provinces involved to let them handle this incident before airing the episode." The Station Chief lowered his head and said.

"No. This is the right way to expose them. If you let them know in advance, they will find ways to cover up this incident. This is a good program. Tomorrow I will make a trip to CCTV to meet the production team. The state council will issue a statement tomorrow. Prepare 5 minutes of the evening news for me."

The next day, Station Chief and the rest of the deputy station chiefs received lots of phone calls in the morning. Everyone was trying to make use of their connections to try to get CCTV to film a special episode for them. They want to change their image. The leader of China's National Sports Committee had also called to ask for the removal of Coach Ma's involvement in this incident. He claims that Coach Ma was also a victim in this incident.

In the late afternoon, when all the workers were about to report off, they saw the Station Chief and all the other leaders in CCTV standing at the entrance. After a while, the workers saw Iron-fist Zhu walking in.

Iron-Fist Zhu looked around the CCTV for a while and walked straight to the office of and .

Iron-Fist Zhu asked a few questions and also answered some queries by the production team members. Station Chief also invited him to write a few words of encouragement and appreciation to the team, but he refused. He does not like to do such things. He felt that this was not a good practice. However, he said a sentence to the team: Monitoring the public opinions, the voice of the people, a mirror to the government, frontline soldiers of the reforms!

This sentence was his affirmation and support to the production team. When he was saying this sentence, it was recorded on film by the reporters. This will be edited and aired during the evening news.

At the same time, Iron-Fist Zhu reveals the nation's response to this incident. All the factories that manufacture those fake health products will be shut down, and refunds will be made to the consumers. Hefty fines will be imposed on the companies whose ingredients were lacking in their products. All the false advertisements must be stopped, and the companies will be taken to task!

Iron-Fist Zhu also reprimanded CCTV for not checking the products when they place advertisements. Although advertising revenue was essential to CCTV, they should take more precautions and must prevent this from happening again in the future!

During the evening news, the audiences saw the Vice Premier of the State Council announced a statement on the health product industry. He was upset by what happened. The departments that were supposed to examine products will be severely punished! The relevant departments will also conduct their internal investigations. The Provincial Governments that were involved will also be punished. At the same time, all Provincial Governments have to perform checks and investigations in their provinces. There must not be any fake health products or drugs in the market. If any fake health products or medicines were discovered, the local government of that place would be punished!

When Iron-Fist Zhu said this, he was very firm and had expressed his determination to end this incident. His words also let those local government officials think twice from trying to cover up such events.

There was finally a response from the Central Government. While all the provincial and city governments' officials were busily clearing the aftermath of this incident, Feng Yu was whistling and driving to CCTV. Chief Jia had repaid Feng Yu by contacting him for the advertising slots free up by those fake advertisements.

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Feng Yu was pleased to know that CCTV had free up 6 advertising slots from this incident. One of the slots was still a primetime slot. Because Feng Yu was taking over these slots in the middle of the year, Chief Jia was willing to offer him a discount if he were to buy up all the 6 slots. Feng Yu made some calculations and found that these slots were less than half of what was paid at the start of the year. Chief Jia also hinted to Feng Yu that it might be close bidding system for next year's advertising slots auctions and he will make sure that Feng Yu would be able to win more bids. The can also help Feng Yu do film an exclusive episode on the company he picked.

Old Jia was a good man!

There were finally enough advertising slots for Feng Yu to use. Feng Yu had thought of advertising on Radio stations because of the insufficient advertising slots on CCTV. Now, he does not need to do that. After leaving CCTV, Feng Yu went straight to the airport. Kameda Masao had come to Beijing.

"Boss, thank you for receiving me at the airport. Actually, I can call a taxi myself, and you do not need to come." Kameda Masao was touched by Feng Yu.

In Japan, there was a clear line between superior and subordinates. Only superiors can order subordinates around. Acting as an equal? The boss will not be viewed as a good leader!

"That's enough. Stop bowing. Are you afraid that everyone does not know you are Japanese? Hurry up and get into the car. We still have many things to do." Feng Yu chided.

On the way, Kameda Masao was telling Feng Yu the current status of the Sixth Sense Company. The Company was doing well and had achieved its initial goals. Kameda Masao was thinking of getting this company listed!

Tokyo was the world's second-biggest financial hub. The Sixth Sense Company's profits had increased by several folds in the past two years. This company might become the world's largest sex toys company shortly. There was no way it could not be listed.

After the company was listed, the value of the shares will increase, and the dividends taxes will also increase. But if it were shares allotment, they would be able to be exempted from the high taxes.

Kameda Masao also wanted to give some shares to his fellow colleagues who had worked with him from the start as a form of encouragement. Before the company was listed, the employees can purchase some of the shares at lower prices. The prices of the shares will be much lower than the market rate. This can be considered as employees' benefits and had been used by many big companies.

Kameda Masao had spoken to Feng Yu over the phone about this. Feng Yu was fine with this idea, but he felt that the company should not be listed in Japan. Japan's stock market had not recovered from the recession, and even if the company was listed in Japan, there would not be much profits. This was because the Japanese do not have any spare cash now. How would the share prices rise?

Feng Yu was thinking of getting the company to be listed in the US to earn money from the Americans. The Americans were wealthy now, and their stock market was still bullish. Also, there was no sex toys company listed in the US, and this will be a good thing for the Sixth Sense Company.

All Feng Yu needs to do was to control the number of shares issued, and he would still be owning more than 50% of the company's shares. He will still be the major shareholder and have the biggest authority in the company.

But after the company was listed, Feng Yu will no longer be the controlling shareholder. He will no longer have the biggest say in the company. However, the ones holding the significant stakes in the company was still him and Kameda Masao. He was not worried about losing the company.

Feng Yu had not invested much into the Sixth Sense Company, and he had only invested for fun in the past. Now, he had recovered his initial investment and still made lots of profits. The company under the leadership of Kameda Masao was doing better than expected. If the company was listed, it would be a good thing for Feng Yu too.

Feng Yu would be able to free up some of his money to invest in other companies or take over some companies he was interested in.

At the hotel, Kameda Masao took out a stack of documents from his luggage. It was all written in Chinese, and he passed the documents to Feng Yu.

Feng Yu only looked at the variety of products, their sales figures, market shares in the different regions and profits.

"Kameda…. our sex dolls' sales the world's number one now?" Feng Yu's eyes widen. Kameda Masao had already penetrated into the western market and was now the market leader there. Kameda Masao was really outstanding!

Kameda Masao felt proud for a while but immediately said with a humble tone: "Our company is able to achieve this result is all because of your leadership. Being able to work for you is the luckiest thing that had happened to me."

Feng Yu looked at Kameda Masao. This Kameda Masao really know how to talk!

"Don't say this. You are also a capable person to get this result." Feng Yu also tried to be "humble".

"If it was not your initial investment, the Sixth Sense Company would not have such results. Without your guidance, the company will not succeed. Without your support and trust, I will not be where I am today!"

"Fine, fine, fine. I know, I know…." Feng Yu laughed.

Even if Feng Yu's initial investment did not yield any returns, he would also be satisfied because of Kameda Masao's curry favor skills.

"Tell me your thoughts on the listing of the company." Feng Yu patted Kameda Masao's back to stop him from continuing his praises.

"Our company started in 1990, and there was nothing special in the first year. According to your requirements, our financial year is different from the rest of the Japanese companies. Our financial year ends in December, and to date, we have positive earnings records for more than 2 years. After the financial report for the third year is out, we will apply to be listed in the stock market. It should be easy for us to be listed. This is the reason why I want to start preparations now and get our company to be listed on the Tokyo Stock Exchange."

Feng Yu shook his head: "Tokyo's stock market is not a good place for our company to be listed. I think New York is a better place. Japan's economy is still in recession, and even if we are listed there, we will not make much money. Most importantly, it will be our own employees who had bought the company's share that will be at the losing end of this listing. Get the company to be listed in the US. The current US market is doing well, and we will surely profit within a short time once we are listed there. With our company's profits over the past few years, our share prices will surely rise in the US market. It will be much faster than Japan. What do you think?"

"What you are saying is exactly the same as the consultant I hired. I am not an expert in the financial market, but luckily you are around. If not, our company will lose a big portion of profits!" Kameda Masao said.

"How many shares are you issuing for this listing?" Feng Yu asked.

"About 30%. Can we offer our employees 2.5% out of the 30% of the shares?" Kameda Masao asked carefully.

Actually, Kameda Masao wanted to issue more shares, but he knew that Feng Yu would never agree.

"It does not matter if you offer slightly more or less shares to the employees. Since you had already thought of this, then I will leave this to you. What will be the initial offering price?"

"10 USD per share. Is this fine?" Kameda Masao replied after doing some mental calculations.

"10 USD per share? Based on our company's current scale and potential, this price is too conservative. 10 USD per share should be the price offered to our employees. The IPO price should be at least 20 USD per share! Do not think that this amount is overpriced. People can tell the earning potential of our company, and we are not scared that no one will buy our shares. I guarantee that our share prices will surely increase once we are listed! It should not be a problem for our share prices to increase 2 to 4 folds!" Feng Yu said confidently.

20 USD per share? Doesn't this mean that the company's value would be doubled once it was listed? The amount will increase by several folds after that? That means Kameda Masao will become a multi-millionaire? Two $$ sign appeared in Kameda Masao's eyes.

Translator's notes: It's been a while since my finance module in school and I had forgotten almost everything about IPOs. By the way, I hated the finance module the most, followed by statistics. CAPM, Black-Scholes Model, etc. are all mumbo-jumbo to me. But surprisingly, I scored the highest for finance among all my modules in Uni. In case if you are wondering what CAPM is, you can refer to this link. Here is the link to Black–Scholes model.

What's the subject you hated most in school?

For more information about IPOs, you can go to the link below.

https/en./wiki/Initial_public_offering

Link to CAPM

https/en./wiki/Capital_asset_pricing_model

Link to Black–Scholes model

https/en./wiki/Black%E2%80%93Scholes_model

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In Feng Yu's previous life, he was only a stockbroker. Although he had never helped a company to be listed before, he still knew the basics and knew more than Kameda Masao. Feng Yu told Kameda Masao that he must hire a US accounting firm and a reputable law firm, even if he had to spend slightly more. Also, the IPO should be handled by an experienced Securities service agency. All these would have an impact on the shares after the company was listed.

Feng Yu said a lot and Kameda Masao took down notes. Feng Yu was pleased with the attitude he was showing.

This was a capable person. He was good with management, knew a few foreign languages, strong fighting spirit and understands the market well. Why was he a Japanese? If he were a Chinese, Feng Yu would have set up a shareholding and consolidate all his assets into that shareholdings. This Kameda Masao would be the perfect CEO to manage all his business.

Kameda Masao was still taking notes diligently when he saw Feng Yu shaking his head and had sorrowful eyes. He was shocked. He does not know what happened.

What does boss mean by that when he looks at me with those eyes? He was unhappy with my performance and felt that I am not capable enough? Or was he suspecting me of making falsifying the financial report? Was he thinking of taking back the authority given to me?

"Boss? Did I do anything wrong that made you unhappy?" Kameda Masao asked carefully.

Kameda Masao's family business had finally revived under his leadership and was not the world's number one sex toy company. He had even introduced a new way of managing the company, and he was the pride of his family. If Feng Yu took back his authority, it would be a big hit to him and his family would be disappointed!

"No. You had done very well and had exceeded my expectations." Feng Yu looked at the worried Kameda Masao and knew that he had misunderstood him. "Didn't I told you that I will not interfere with the Sixth Sense Company's operations? I will leave everything to you as long as you do not do anything against me."

"Don't worry boss. I will never betray you." Kameda Masao swore. It was in Japanese genes to respect people more capable than them. Kameda Masao was full of respect for Feng Yu and firmly believes that without Feng Yu's guidance, there will be no Sixth Sense company.

"Fine. I know. Oh, are you familiar with the Japanese TV stations?" Feng Yu suddenly asked.

Kameda Masao blinked: "I know some people on Fuji Tv. Because of the nature of our products, I am not familiar with the rest of the TV stations."

Why was the boss asking about Japan's Tv stations?

Feng Yu frowned. Not familiar? Hmmm… Indeed, the company's products are not suitable to be advertised on TV.

"Boss, actually Heitaro Nakajima is more familiar with the TV stations than me." Kameda Masao reminded Feng Yu.

In Japan, Kameda Masao and Heitaro Nakajima had met several times in some event. They did not speak much with each other, but both of them knew that they were working under the same boss. As their companies were of a different nature, there was no way of them working together.

Feng Yu's eyes brighten up. That's right. Heitaro Nakajima should be more familiar with the TV stations as Aiwa had placed lots of advertisements on TV and newspapers!

Feng Yu went downstairs immediately and ran to the hotel's front desk: "Can you phone here make international calls?"

"Yes. May I know which room you are staying?"

"Feng Yu took out a stack of 100 RMB bills and placed it on the counter: "I will pay by cash."

Feng Yu took out a small telephone book from his pocket. The handphone Feng Yu was carrying could not store telephone numbers, and Feng Yu was the same as the rest of the people. He had to bring his own telephone book around.

Feng Yu had only memorized his home and Li Na's telephone number. He does not even remember Zhang Ruiqiang's number.

"I am Feng Yu. Get Heitaro Nakajima on the line." When the call was through, Feng Yu said in Japanese.

The other party does not dare to take his time. He could see that this call was from China. This was the mysterious Chinese boss of the company.

"Boss, are you looking for me?"

"Are you familiar with Japan's TV stations?" Feng Yu asked.

"Quite familiar. Although we are not advertising our Walkman so aggressively now, whenever we launch a new model, we will do some marketing campaigns with them. Furthermore, we are also advertising our VCD players with the TV stations. We can be considered quite familiar with the stations."

"Then if I want to place some advertisements for medicine in those stations, is it allowed?"

"Medicines advertisements?Pprescription medicines?"

"No. These are non-prescription medicines. The medicines are for Zinc, Calcium supplements and increasing the red blood cells." Feng Yu explained. China also does not allow advertising for prescription drugs.

Zinc supplement? Calcium supplement? What the hell are all these things? Heitaro Nakajima was confused. The market for these things should not be significant.

The market for medicine used to treat common ailments like common flu or coughs should be more significant as these were used commonly. But those supplement medicines do not have a vast market. Why did Feng Yu want to advertise for these products?

"Boss, I do not understand what you are saying." Heitaro Nakajima replied.

Feng Yu: "……" Japanese does not have the concept of health products?

"These medicines are a type of health products, used to supplement the body's nutrients."

Heitaro Nakajima understood what Feng Yu was talking about. Health products. But why were these health products categorized as medicines?

"Boss, you want to advertise these medical products to which segment of consumers?" Heitaro Nakajima asked.

"Which consumer segments? All Japanese."

All Japanese? Heitaro Nakajima was even more confused. What sort of health products was suitable for all Japanese? Weren't these products all health products? Calcium, Zinc supplement? It was impossible that all Japanese had calcium and zinc deficiency. Furthermore, the Japanese ate lots of fishes and fishes were high calcium food.

Heitaro Nakajima explained to Feng Yu about the Japanese diet and Japanese does not lack in proteins, calcium, iron, etc.

Feng Yu was feeling regretful. The Japanese do not lack in all these? Then he can only sell his vitamins and Zinc supplements.

Feng Yu also found out that there were similar products in Japan and they were not doing well. The Japanese consumers will only purchase such products when they were advised by their doctors. Usually, no one would want to take such supplements.

"Heitaro Nakajima, although the Japanese do not lack Calcium and iron due to your diets, I know that the Japanese must surely be lacking in vitamins and Zinc. I could tell this from looking at Japanese. For example, the height of the average Japanese."

Feng Yu continued to explain the effects of Zinc and some vitamin deficiencies. Some of the things he said were true, and some were made up by him. But in the end, Heitaro Nakajima was convinced!

"So now you understand? All Japanese lack Zinc! They need a product to increase their zinc intake. I have an excellent and effective Zinc supplement product."

"Boss, I understand now. I will help you contact the TV stations and buy two advertising slots. Once this is done, I will contact you again."

"Alright."

After hanging up the phone, Feng Yu saw the receptionist at the front desk looking at him. Am I really that handsome and attractive?

"Sir, it is 30 RMB per minute, and your call is 11 minute and 6 seconds. We will round it off to 12 minutes. You still owe me 260 RMB."

Damn. Feng Yu quickly took out 300 RMB and threw it on the counter: "Keep the change!"

The pretty receptionist looked at Feng Yu's back as he was walking away. Although she had gotten 40 RMB tips, she was still despising Feng Yu. This person was working for the Japanese and must not be a good person. Hmph!

Translator's notes: Fuji Tv station was started in 1957.

https/en./wiki/Fuji_TV

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Feng Yu returned to the hotel room and continued his discussions with Kameda Masao on the company's future plans. Kameda Masao was mainly the one who does all the talking, reporting to Feng Yu. Feng Yu was only nodding as he was not familiar with running a company. He was not as good as Kameda Masao when it comes to managing a company! Kameda Masao wanted to use Hong Kong as a stepping stone to enter the Chinese market. He wants to target the coastal regions and Beijing first.

Feng Yu thought for a while. There were already lots of ladies wearing stockings and knee-length skirts on the streets now. That means the Chinese were getting more open-minded. The mini skirts will only appear in China after Hong Kong's return.

Kameda Masao was thinking of asking Feng Yu to help. Feng Yu had an established sales network in China, and if he could make use of this network, it will be easier for him to enter the Chinese market.

Feng Yu hesitated, but still gave Kameda Masao the contacts of the distributors. Tai Hua Trading will still not get involved in this business yet.

Feng Yu does not want to interfere in this. It will be up to the distributors on whether if they're going to sell these products.

After this, Feng Yu continued with his school as usual. He had to prepare for his examinations. Kameda Masao also started to visit the distributors personally and at the same time, monitor the Chinese market.

Maybe it was because of the advertisements or the capabilities of the sales representatives, the sales of Bing City's Pharmaceutical health products started to increase steadily.

Some of CCTV viewers had noticed that the advertisement slots of those fake products were changed to Bing City's Pharmaceutical Enterprise, Songjiang Motors advertisements. All these products were all manufactured in Bing City!

When the sales of Bing City's Pharmaceutical Enterprise increases, Zhang Ruiqiang was overjoyed. This shows that the restructuring of the pharmaceutical industry in Bing City was a success.

But soon, he found out that Bing City's relationships with the other cities had soured. Even Shenyang City, who had a good relationship with Bing City in the past, had stopped some joint projects.

Zhang Ruiqiang thought back to what had happened and soon understood why this was happening.

Where was the Ma Family Army originated from? Shenyang! They were not the National team. They were the Shenyang Provincial team, but they enjoyed the same benefits as the national team. This was the reason why Shenyang got to enjoy the same honor whenever the Ma Family Army won any competitions. The city can also enjoy a portion of the advertising and sponsorships of the Ma Family Army. The Ma Family Army was the front of Shenyang!

Now, the reputation of the Ma Family Army was tarnished by CCTV and why was all the advertisement slots changed to Bing City's products? Who would believe that Bing City had nothing to do with this incident?

Of course, Coach Ma also played a huge role in this. When Coach Ma brought his athletes to participate in a competition, he knew that he will be caught up in this incident.

While he was overseas, he heard of this incident. But he needed to concentrate on the competition and had no time to look into that scandal. From his point of view, he had so many achievements under his belt and what could happen to him? He had only endorsed a product, and the commercial and advertising message was thought up by others. He just needs to say that he does not know about all these and he will be fine.

The Ma Family Army had shown outstanding results at the competition again. When they arrived back in China, they were surrounded by reporters the moment they touch down. Coach Ma thought that it would be like in the past and the reporters will be congratulating him on his team's results. They will be asking him how his team was able to achieve those results and what will be their future targets, etc. He had already prepared the answers to these questions.

But this time it was different. He was furious by the reporters' questions!

"Coach Ma, is the Chinese Turtle Essence the reason for the Ma Family Army winning so many medals at the competition?"

"Coach Ma, what do you think of CCTV exposing the Chinese Turtle Essence was actually water with sweeteners?"

"Coach Ma, the Energy of Life was verified to be just a normal product with some vitamins and proteins. This is just an ordinary product and not some mysterious and special product. Why are you able to sell this formula for 10 million RMB?"

"Coach Ma, as a graduate from a vocational school, how are you about to develop the formula for the Energy of Life? Is it true that this formula was developed by your team doctors and you took credit for that?"

"Wang Junxia, you had won the gold medal in this competition. What was the contributing factor that let you win? Is it because of the Chinese Turtle Essence? Did all of you pack the Chinese Turtle Essence in your luggage whenever all of you participate in overseas competitions?"

All the questions by the reports were like wooden stakes piercing through Coach Ma's heart. This was the first time he had experienced the cons of being famous.

"Sorry. Our athletes had just completed a tiring competition, and we still need to prepare for the upcoming IAAF World Championships in Athletics. Please do not disturb us." Coach Ma said.

"Coach Ma, are you avoiding our questions? Wang Junxia, what're your views on these questions?"

Wang Junxia and the rest of the athletes had been unhappy with Coach making use of their results to make money and his rigid training schedule. All the athletes were tied together on the waist and was dragged behind a motorcycle ridden by Coach Ma. Even if they fell, they had to get up and continue running. Who could stand such training methods?

But in front of the reporters, Wang Junxia and the rest of the athletes did not say much. All of them were escorted by the assistant coaches to their cars and left. But Coach Ma was the only who was not able to board the vehicle as he was still surrounded by the reporters.

"I am also the victim. I still have many questions myself. I have just returned from overseas. I will answer all your questions after I know what actually had happened."

When Coach Ma returned to his training camp, he was called to Shenyang leader's office.

Coach Ma was furious when he left the leader's office. Why does he need to hand over all his money? It was those businessmen that cheated the consumers. I am not involved! Why should my salary be docked, and bonuses forfeited?

But the governor of Shenyang just asked him one question, and he got nothing to argued: "You really do not know that those products were not as wonderful as what was claimed in the advertisements? Have you drunk the Chinese Turtle Essence yourself? Do all the team athletes really drink this Chinese Turtle Essence?"

Coach Ma had no choice but to surrender the 10 million RMB he got from selling the formula to Le Bashi and the 1 million endorsement fees he got from the Chinese Turtle Essence. This amount will be used to compensate the victims.

Also, Shenyang city was reprimanded by the higher-ups for failing to monitor their staffs. They had let their coach endorse for products and resulted in this incident.

At the training camp, Coach Ma opened up a copy of the newspaper on his desk. Half the page were articles criticizing him, and the other half was Bing City's Pharmaceutical Enterprise's advertisements.

Coach Ma crushed the papers in anger. But he suddenly thought of a way to divert the public's attention from him.

He immediately called the governor and claims that he was the victim in this incident. The entire health product industry were victims, and the only winner was Bing City's Pharmaceutical Enterprise!

Even though this incident had blown up, Coach Ma was not worried that his status would be affected. It will be the World Championships soon, and then it will be the National Games of the People's Republic of China, followed by the Asian games. As long as his athletes continued to achieve good results in these competitions, people will forget about his involvement in this scandal.

But what Coach Ma did not know was that there was a bigger storm coming his way.

Translator's notes: Here's more information about Shenyang

https/en./wiki/Shenyang

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After the examinations, Feng Yu finally had the time to look into the sales issues of Bing City's Pharmaceutical. Other than the health supplements, the medicines for common flu and inflammation also need advertising. These medicines should be kept in every household. This was what Feng Yu had in mind.

But before Feng Yu could start working on this advertisement, there was a report on the news that shook the whole nation!

Wang Junxia and another two top athletes had jointly announced that they want to change their coach!

When this news was reported, not only China's sports circle were shocked. Even the public was shocked! These three athletes, also known as "The 3 Xia" were the pillars of Ma Family Army. If they requested a change of coach, what about the rest of the athletes?

Soon after, the rest of the members if the Ma Family Army, especially the ones who had gotten good results, regardless of men and women, starts to announce that they wanted a new coach. They wanted Shenyang's men's athletics coach as their chief coach.

It was normal for athletes to switch clubs, but these were not regular athletes. They were top international athletes. Furthermore, they were not switching clubs. They wanted to change their coach!

In this era, the status of athletes was not as high as the later years. Just look at the Ma Family Army. Coach Ma was more famous than his medal-winning athletes! People will say it was the coach's credit when the athlete won a medal. It can't be that you had worked hard and the rest of the athletes did not. Why are you the one who had won the medal?

Also, coaches in the athletic world were prestigious. It was even more prestigious than the status of teachers in the olden days. This was the reason why the athletes did not receive offers to star in commercials and endorsement, and Coach Ma could get million RMB offers to endorse a product.

Actually, the rift between Coach Ma and his athletes in the Ma Family Army had started a long time ago. For an athlete to be successful, talent, training and their hard work were critical. But the most crucial aspect was the athlete's talent!

Training and hard work would determine the baseline of an athlete. But talent will determine whether if the athlete would succeed. All of China's best mid to long distance young runners were in Ma Family Army. This was the main reason why Ma Family Army was so victorious.

Coach Ma's claims of "inventing" the deer stride running method, was only imitating the way those western athletes ran in competitions. He changes the name of this technique and claims that he was the one who invented it. Actually, it was the same basic principles. Whatever Coach Ma knew, the other coaches also knew. This was why the athletes do not mind changing a new coach.

There was an uproar when this news came out. Isn't the World Championships around the corner? Why such things happened just when the athletes were about to depart to the Championships?

Once again, the reporters gathered at the training grounds of the Ma Family Army. Feng Yu saw the dark face of Coach Ma on the news. Coach Ma did not answer many questions asked by the reporters and left.

Others might not know, but Feng Yu knew that these athletes will achieve good results at this year's championships, National Games, next year's Asian Games and even in 1996's Olympic Games.

In Feng Yu's previous life, the cost of hiring an athlete to endorse a product was more expensive than those movie stars. As long as the athlete was famous, like Yao Ming, Liu Xiang, etc. their fees were costly. But other than Yao Ming and Liu Xiang, the products endorsed by the athletes were not very successful.

Feng Yu rubbed his chin, thinking if he should sign these athletes up. A 5 years endorsement contract should cost less than 500,000 RMB for each athlete, and their influences would be worth more than this amount. Feng Yu could still make use of them to enter the foreign markets.

The more Feng Yu thought about this, the more he feels it was worth. He immediately departs for Shenyang. He wants to speak to Wang Junxia and the rest of the athletes personally. At the same time, he wants to watch the happenings there.

The reasons why Wang Junxia and the rest of the athletes were unhappy with Coach Ma was because Coach Ma only paid them basic salaries. Their allowances, rewards and prize money was controlled by Coach Ma. All of them do not get a single cent of their prize!

Also, Coach Ma do not allow them to take on endorsements for companies. But Coach Ma himself was about to take on these endorsements at high fees.

All these athletes were initially not coached by Coach Ma. They joined Coach Ma after they had started their athletic career. For instances, Wang Junnxia had shown good results in 1991 National Games and was transferred to be under Coach Ma. All this while, Wang Junxia prefers her former coach, Coach Wang. She felt that Coach Wang treated her better.

The impression of Coach Ma in the athletes was an abusive, stubborn, greedy and extreme person. All of them do not like this coach.

After the health products scandal, the athletes realized that all of their hard work put in was erased by what Coach Ma said. "All of them have good results because they had drunk the Chinese Turtle Essence."

Coach Ma had earned all the money, and they do not even get a single cent from him. Their achievements and hard work were also taken away by him. All the athletes felt that there was no reason to stay with such a coach.

When all the athletes gathered to speak with Coach Ma, they were scolded by him. Coach Ma even told them that it was because of him, they got to where they are today!

He wanted them to tell the media that they have been drinking the Chinese Turtle Essence and the Energy of Life all this while. The problems with these products were with the manufacturers and had nothing to do with the Ma Family Army. Also, the prize money for the world championships will be as usual. All prize money will be given to the coach and the training grounds!

Coach Ma had no choice. He does not have money now. If it weren't for the bank loans, his training grounds would have shut down. He had to cough out the 10 million RMB in one go, and he was now in debt.

Coach Ma was only hoping that his Ma Family Army would achieve good results at the World Championships to change the public's impression of him. This way, he would be able to continue to make money to cover the gaps.

But his athletes refused. Why should we help you when you got into trouble yourself? The top athletes from both the men and women teams started to announce their desire to leave Ma Family Army and followed by the rest of the athletes. Coach Ma could not stop them from going!

All the athletes knew that the whole nation was waiting for their performances at the World Championships and the higher-ups will not punish them for wanting to change the coach. The athletes had decided that if Coach Ma still insists his old ways, they would report Coach Ma to the higher-ups. Report Coach Ma for hitting and scolding the athletes. Report him for forcing them to tell lies and making them eat some unknown medicine!

Feng Yu remembered that the Ma Family Army was disbanded next year in his previous life. It should be sometime before the Asian Games. There was also lots of media attention on them. At that time, everyone felt that it was Wang Junxia and the rest were being ungrateful to Coach Ma. Not a single person sided with the athletes. It was until Wang Junxia won the 1996 Olympic Games, things got better for her.

Feng Yu also felt unjust for the athletes when he found out about their treatment. Why was the coach taking the most credit for the athlete's performances? Why Coach Ma was entitled to the athletes' prize money? Whose money was used to build that training camp by the beach? Why does it belong to Coach Ma?

There was one thing puzzling Feng Yu. He remembered that it was the male athletes that brought up this matter first in his previous life. He heard that this time, it was Wang Junxia the first to announce she was leaving Coach Ma.

Also, Coach Ma was the reason for Ma Family Army's disbandment in Feng Yu's previous life. In this life, it was because of the health products scandal. Feng Yu realized that the Ma Family Army was disbanded because of him……

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Feng Yu, accompanied by Shenyang's distributor, arrived at the Shenyang's track and field team training ground and told the person in charge there about the purpose of his visits. "You want to sponsor our training grounds? You still want our athletes to endorse your products?" The person in charge looked at Feng Yu weirdly.

The athletes there were affected by the health products scandal, and they were at the lowest point of their career. Hiring them as spokesmen for Feng Yu's products at this time was a good deal and can change the image of the athletes.

Most importantly, after the upcoming World Championships, these athletes will recover their fame and reputation. Feng Yu would be able to gain from that. As for Coach Ma, Feng Yu can't be bothered with him.

From Feng Yu's perspective, Coach Ma was one of the people who created the Chinese Turtle Essence mess, and he was not someone good!

"That's right. I feel that the health products scandal had affected our athletes a lot and they are innocent. That's why I want to do my part to provide some assistance to them."

"Then which athlete are you looking for? Also, how are you going to sponsor our training grounds?" Chief Tian was overjoyed. This young man knew that the reputations of the athletes were tarnished and still dare to hire them as spokespeople for his products. Seems like he was sincere in helping the athletes.

"The facilities in this training ground is outdated. Just tell me what you lack, and I will sponsor it. Also, my sister owns a hospital with the most advanced diagnostic equipment. We will be able to detect even the most minor injuries in the athletes. I can also rebuild and renovate the whole training ground. How much will it cost?" Feng Yu smiled and asked.

Chief Tian almost fainted from this surprise. He never expects Feng Yu's sponsorship to be so big!

"Rebuilding and renovating the training ground and adding new facilities should cost about 1 million RMB. If we do save on some parts, 700,000 to 800,000 RMB should be sufficient." Chief Tian saw the expression on Feng Yu's face when he mentioned 1 million and immediately said another amount.

"1 Million? Don't help me save money. I will give you 2 million. The athletes' dormitory should be more spacious. Their rooms should not be too small. Oh, how many athletes are staying in one dormitory room?"

"8 to a standard dormitory room."

Huh? 8 to a dormitory room? This was still considered standard? Was the way to treat those champions?

"Change it to 2 to a room. Every dormitory room should have bathrooms. Also, the rooms must be equipped with home appliances, like TV, etc. You calculate again, what is the total cost?"

Chief Tian was in a dazed from Feng Yu's generosity. This person was too wealthy. He does not even care about a few million RMB. A few million RMB was not an amount he could earn in his lifetime.

"3 million?" Chief Tian said a higher amount. Actually, the dormitory was all one-story houses. If they were to raise funds themselves, they could continue to build more one-story houses. But since there was a sponsor, they would surely choose to construct a building. The cost would be much higher as home appliances and bathrooms had to be included in the rooms.

"Fine. Just settle it as 3 million for now. If this amount is not enough, we can discuss it later. Are there any other areas where you need money? Tell me."

Chief Tian told Feng Yu about some other areas where it needs money for improvements. Feng Yu agreed to sponsor everything that was mentioned. He had already spent a few million and does not mind paying a few hundred thousand more.

After Chief Tian reported this sponsorship to his higher-ups, Feng Yu smiled and said: "Do I own the naming rights for this training grounds?"

Chief Tian was stunned: "What naming rights are you talking about?"

"The naming rights to this training ground. In future, this training ground will be renamed to Wind and Rain Training Ground, and this will be its permanent name."

"Manager Feng, who had agreed to this condition?"

"Eh? I cannot get to name this training grounds? Then why should I sponsor a few million?" Feng Yu looked at Chief Tian in shocked.

Chief Tian: "……"

Earlier you said that you want to do a part to help the athletes.

"Manager Feng, the naming rights belong to the country. How can you own the naming rights?"

"Why not? There are lots of counties in China that are named after someone's name. Why can't a training ground do the same?"

"That's because those people had made huge contributions to that area."

"I am also making a huge contribution to our training ground. Can you get the higher-ups to issue you a sum of money now? Did the provincial government sponsor anything for the training ground? All their funding should have stopped now. I can provide funding for this training ground. The total amount you calculated just now is slightly more than 4 million RMB? I can sponsor a total of 5 million. What's wrong with me owning the naming rights?"

Chief Tian was shocked. Feng Yu had not mentioned anything about the naming rights earlier, and he had reported this sponsorship to the General Administration of Sport. Now, if he were to tell them that the sponsorship had failed, his leader will come over and strangle him immediately!

"Manager Feng, I need to report to the higher-ups regarding this naming right. I'm afraid that this needs the approval of the Provincial Government."

Feng Yu points to the phone: "Then call your leaders to report about this. I can wait."

Actually, Feng Yu does not want to wait further. He wants to settle this and change the name of the training grounds as soon as possible. He wanted to have Wind and Rain Training Grounds in the background during the interviews of the athletes.

Chief Tian gritted his teeth and called his leader to report on this matter. He explained the situation to his leader and shouting could be heard from the receiver. This leader of his had already reported this sponsorship to his higher-ups.

The news of this sponsorship had traveled upwards to the top officials, and Feng Yu was sitting with his legs crossed, enjoying a cup of tea. That Liao Province's distributor was keeping quiet and looking down all this while. He was thinking in his heart. He knew Manager Feng would not be so good to sponsor this training ground. The naming rights were his real motive.

Chief Tian was surprised when the higher-ups reply him that this matter can be negotiated.

The General Administration of Sport of China had this idea since some time back. They want to copy other countries where some stadiums and training grounds have naming sponsorships. This would reduce their financial strain, and there was nothing wrong with this as long as there was no negative news regarding the sponsor.

In fact, there were already Table Tennis halls in the southern region that had its name sponsored by companies. Those were even foreign companies. If foreign companies could get the naming rights to the Table Tennis halls, why can't a Chinese brand sponsor this training ground and owns the naming rights?

"Manager Feng, our leader would like to invite you to lunch and at the same time discuss the naming rights." Chief Tian walked over to Feng Yu and told him.

"No problem. Then we will discuss during lunch. I will arrange the location. I will not take advantage of the government." Feng Yu looked the person beside him.

The Liao Province distributor quickly went to arrange for a restaurant. Of course, Feng Yu does not need to spend for this lunch.

During the lunch, Feng Yu asked the distributor to drink more with the government official and that leader promised to settle this naming sponsorship issue. If 5 million RMB sponsorship could not resolve this issue, then there was no other way.

The leader promised to settle all paperwork and approvals within 3 days, and the signage at the entrance of the training ground can be replaced. But permanent changing of the name was impossible. At most, it would be 20 years.

Feng Yu did a mental calculation, 250,000 RMB for a year. This was a great deal!

Shortly, this training ground would be the featured in all Chinese media. This was even better than advertising at CCTV. Feng Yu felt that even if it was 10 years, it was also worthy of his sponsorship.

Feng Yu said many nice things to the leader, but he was laughing in his heart. Although he seems to be a fool to spend so much money now, soon, others will know that this deal was way better than it looks!

Translator's notes: China's government agency responsible for sports.

https/en./wiki/General_Administration_of_Sport_of_China

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"Chief Tian, is this the name list of your track and fields team?" Feng Yu looked at a small booklet given to him by Chief Tian. This training ground was really so poor? This booklet seems like it had been used for over 10 years.

"Yes. It records the athletes' results in competitions. I am wondering how much you will be paying the athletes and what products are the athletes be endorsing?"

At first, Chief Tian was not too concern about the endorsement fees for the athletes. He felt that it should be around 80,000 to 100,000 RMB. After the athlete and the coaches taken their share, there will not be much left for the training ground.

But when Chief Tian saw Feng Yu's willingness to spend 5 million RMB to get the naming sponsorship of the training ground, he thought that the endorsement fees for the athletes should not be low. He was also wondering what products Feng Yu wants those athletes to endorse. Clothing or footwear?

"Medicine!"

"What? Medicine?!" Chief Tian looked at Feng Yu in shock. The health products scandal was not over yet, and this Manager Feng wants the athletes to endorse medicine products?

"That's right. Medicine for flu, gastric, health supplements, etc. All of the products are non-prescription medicines. Hmmm… Athletes can also take medicine." Feng Yu explained.

"Is there a need to advertise for these medicines?"

"Why not? Is there a need to visit a doctor if you have a headache or fever? Have you ever experienced catching a cold and you do not have medicine at home? When you drag until the next day, your cold got worse?" Feng Yu asked.

"I did experience this before."

"That's right. This is why these types of medicine are important to every household and should be prepared at home. Who doesn't fall sick? If you do not take your meals on time, you might get gastric problems. You just need to take some pills for that, and you will recover. Who would be able to endure the pain and visit a pharmacy? Our commercials are to let everyone know how to take care of themselves and their families. If their body is not strong, they can supplement their bodies with vitamins, zinc, calcium, etc. This would be better than visiting the hospital for injections." Feng Yu continued his brainwashing.

"But are these medicines allowed to advertise?" Chief Tian asked.

"Why not? There is already this sort of advertisements on TV. These are also not health products. Only health products are not allowed to be advertised. It had nothing to do with medicine and food products. Furthermore, athletes will not fall sick? Even if they do not fall sick, their family members will also fall sick." Feng Yu replied confidently.

Chief Tian scratched his head. It seems that Manager Feng made sense.

"Manager Feng, is there any other products for the athletes to endorse?" Chief Tian asked. He was still not willing to let these athletes endorse medicine products. Coach Ma had done an endorsement for a fake product, and his reputation was gone. It would be hard for him to make a comeback in the future. But luckily Coach Ma was the only one blamed for the fake products and advertising. The rest of the athletes were not involved. If the athletes were to endorse some products, and the advertisements were not the truth, then they would be finished too.

"I do have other products. If I like the athlete and thinks that he or she is suitable for that product, I will let him or her endorse. For example, saloon cars."

"Saloon cars?"

At this time, there were still no celebrities endorsing saloon cars in China. That's why Chief Tian was curious about what car Feng Yu was talking about.

"That's right. Songjiang Motors vehicles. Have you heard before? CCTV is airing the commercials now. It has even appeared on the news, and even the Chief Architect praised the cars." Feng Yu starts to brag.

"Songjiang Motors? This is also your business?" Chief Tian was shocked. Feng Yu did not appear on the news, and not many people know that he was the biggest shareholder of Bing City Machinery Company.

"My dad has some shares in the company. I still have some say in the company." Feng Yu rubbed his nose and used his father as a shield.

If the athletes can endorse the vehicles, it would be great. Most of the athletes there were mid to long distance runners. They were most suitable to endorse for cars. Furthermore, cars were more expensive, and the endorsement fees will not be cheap!

"Manager Feng, who will you hire to endorse your products?" Chief Tian was more enthusiastic.

Feng Yu nodded and start flipping the booklet.

Wang Junxia, Qu Yunxia, Liu Dong, Ma Liyan, Zhang Lilin, Li Ying, Ma Huiwen, Lui Yi, Li Jianping, Wang Yuan, Wang Xiaoxia, Dong Yanmei, Jiang Bo……

All of these athletes were well known throughout China. At the back of the booklet, their best timings and records were listed. These records were not world records but were considered one of the best in China and Asia.

However, Feng Yu knew that although many of the athletes from the Ma Family Army became famous during last year's Olympic games, it was after this year's World Championship and National games, their popularity reaches the peak. They will win the top placings for a lot of categories and even broke many world records!

Among these athletes, Wang Junxia, Qu Yunxia, and Wang Xiaoxia would earn the nickname of "Long distance 3 Xia'. Zhang Lilin and Zhang Lirong would be known as the Zhang Sisters…… These athletes would break lots of records and bring honor back to China.

Feng Yu looked at the list and felt that it was a pity if he were to leave any one of them out. Especially, Wang Junxia, Qu Yunxia, and Liu Dong. They will be the world record holders in the future, and this was the year they broke the world records. They must be signed.

Feng Yu pretended to not know who to pick: "Chief Tian, there are so many people here. I really don't know who to choose. If I were to get some of them to endorse, will the rest be upset and affect their performances at the competitions?"

"No, during their training, they also compete among themselves. Those that did not perform well or too young will not overthink. I can also speak to them to make them understand." Chief Tian really wanted to get the endorsement deal.

If the endorsement fees were high, then the training grounds will be able to take a portion of it!

"Then I will just pick a few of them." Feng Yu picked up the pencil from the table and pretended to pick the athletes randomly. He circled a few of the athletes he wanted and also some unknown athletes. He chose a total of 20 people, and this was almost a third of all the athletes there.

"Manager Feng, you want all these people?" It was only a commercial. Was there a need for so many people?

"That's right. I want all these people. This is also a form of encouragement for them. All of them will endorse our medical products. You calculate for me how much will it cost?"

Chief Tian had a troubled look on his face. He thought Feng Yu would pick only a few of the more famous athletes like Qu Yunxia and Wang Junxia. Why did Feng Yu choose so many athletes?

If it was according to the amount in he was thinking, it would surely be sky high. Maybe he should use an average figure?

"For every product, the endorsement fees for each athlete is 20,000 RMB a year?" Chief Tian said an amount whom he thought it was a high price.

"20,000 RMB a year for an athlete? That means 400,000 RMB endorsement fees for a year?" Feng Yu's jaws dropped. The people in this era does not know the value of the athletes. Even if it were 400,000 RMB endorsement fees a year for Wang Junxia, it would be a bargain.

"If Manager Feng thinks it is too high, we can lower it slightly. But the fees cannot be too low, as some of them are already world champions." Chief Tian asked.

"No need to lower. Let's talk about the details." Feng Yu waved. He was too embarrassed to bargain further at this price!

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Feng Yu was in the driver seat for the negotiations for the endorsement fees. Feng Yu had listed a few examples to show that these athletes' fees should not be compared to the celebrities as not there were not a lot of people into sports.

But Feng Yu also knew that these athletes will be meeting China's top officials, making appearances on CCTV Spring Festival Gala Night and will receive international media attention for their performances in competitions.

Feng Yu also decided to pay the athletes some filming allowances. The training ground cannot get a share of this allowance. He will not take advantage of these sportsmen who had contributed so much to the country.

……

"Wang Junxia, your competition is around the corner. Where are you going?" Qu Yunxia asked.

"My nephew is having leg pains. The doctor says he has a calcium deficiency. I am going to visit him." Wang Junxia replied.

"Get some Bing City Pharmaceutical Enterprise Calcium Gluconate oral solution for him. When kids are growing up, they need lots of calcium. My nephew is also taking this calcium supplement now. If kids do not get enough calcium, they will not grow tall."

"Really? Is it costly? My salary is not a lot."

"It is not expensive at all. If it is expensive, I will also not be able to afford it. This is a product from a reputable pharmaceutical company. Don't worry."

The camera zoomed out, and the screen changed to a bottle of medicine. There was a voiceover: Bing City's Medicine, Safe Medicine!

……

A group of people was training on the tracks, and Liu Dong slowed down and went to the sides. Wang Junxia walked over and asked out of concern: "Liu Dong, what's wrong?"

"Sis Wang, I caught a cold."

"Cold? Take some cold medicine then. Bing City Pharmaceutical Enterprise's cold medicine is very effective." Wang Junxia took out a packet of cold medicine from her bag by the side and passed it to Liu Dong. "I also have this cold medicine with me. I have also prepared this medicine for my parents."

The camera zoomed out, and a box of cold medicine appeared in the foreground with a voiceover: Household backup cold medicine, Feel better without cold. Bing City's Medicine, Safe Medicine!

……

"Coach Tian, what's wrong with you?" A group of athletes crowded around Chief Tian, who was bending over clutching his stomach.

"I am having gastric problems. Don't crowd around me and carry on with your training."

"Coach Tian, take two gastric pills, and the pain will be gone in a while. All of us had forgotten to take our meals regularly due to our training and also have gastric problems. You should be like me and keep this medicine in your bag along with you. Two pills and you will be fine." Wang Junxia walked over with a box of medicine.

The camera zoomed out, and a box of gastric medicine appeared with a voiceover: Backup medication in your bag, Remedy for gastric pains. Bing City's Medicine, Safe Medicine!

……

"Eh, where are the 3 of you going?" Coach Tian was carrying a bag standing at the entrance of Wind and Rain Training Grounds.

"Coach Tian, we are taking this multi-vitamin pills and felt it is quite effective. We want to buy some for our parents." The 3 athletes looked at the bag Coach Tian was carrying and laughingly asked: "Coach Tian, where are you going?"

"I had also bought this multi-vitamin pills for my nephew. Kids need vitamins when they are growing up. The 3 of you be back early. You still have training."

The camera zoomed out, and a box of multi-vitamins appeared in the foreground with a voiceover: Multi-vitamin pills, supplement 12 types of vitamins. Bing City's Medicine, Safe Medicine!

……

Feng Yu watched all these commercials and showed a thumbs up to Baldy Chen: "Teacher Chen, your directing skills is awesome. I am delighted with these commercials."

Baldy Chen laughed: "What directing skills can you see from these commercials. All I did was to control the timing of the filming. You are the one who thought of the story behind the commercials. You are still paying me so much."

"Ai….. Teacher Chen, you deserve it. Oh, your movie was launched sometime earlier, but I did not have the time to watch it. How was it?"

This year, Baldy Chen and Zhao Lirong had filmed a movie . Feng Yu remembered about this film from his previous life. He had watched this film on Movie channels and thought it was funny. But he heard that this movie had made losses because of market influences.

"Don't mention about it. Although the movie was screened, no one is buying tickets to watch it." When mentioned about his movie, Baldy Chen was apparently upset.

"Teacher Chen, why didn't you tell me about this? Have you sold the VCD rights of the movie?"

"Ah? VCD rights? I have never sold such rights before." Baldy Chen replied.

"Then sell it to me. Name me a price. I will not bargain with you."

Baldy Chen did some mental calculations on his losses from this movie and asked: "100,000 RMB?"

"No problem. In the future, I buy out all your VCD rights to your movies. Just name me the price." 100,0000 RMB. A VCD disc was selling for 10 RMB, and the cost of the disc was only 1 RMB. How many profits were there in this deal? If over 10,000 VCD discs were sold, Feng Yu would recover his cost. This VCD disc would surely sell more than 10,000 RMB. Furthermore, it would increase the variety of VCD in the market. Wind and Rain Electronics had been buying the rights to lots of movies.

With this 100,000 RMB, Baldy Chen will not make any losses. His film was the first movie that made money since 1990 and will be recorded in history. Baldy Chen was very grateful to Feng Yu and told him that he would direct Feng Yu's future commercials at half of his usual fees. He will not accept anything more!

Feng Yu thanked him profusely. 100,000 RMB could help Feng Yu save lots of money in the future……

Feng Yu had let Chief Tian, a few other coaches and all the athletes appeared in these commercials. He had also paid all of them some appearance fees. Each of them got 5,000 RMB for starring in the ads and 5,000 RMB of allowances.

This amount belongs to them. All the coaches and athletes had never earned so much money before. This way, when Chief Tian and the rest knew that the athletes would be getting additional allowances from Feng Yu, they would not report to the higher-ups, and they would close one eye.

After Feng Yu issued the allowances to the athletes, he noticed all the athletes were excited and moved. All of them thanked Feng Yu continuously.

Feng Yu also looked at the athletes and said coolly: "I am doing this to thank for the contributions all of you have put in for our nation. I hope all of you would create miracles at this upcoming World Championships!"

Hmmm…. I am only able to recover all my investments when all of you got good results.

After Feng Yu finish speaking, all the athletes swore to put in their best performance at the upcoming competitions and will not let Feng Yu down. Feng Yu was shocked. Don't let me down? Actually, there was no need for that. If during interviews, these athletes could……

Feng Yu waved those athletes over and told them something. All the athletes nodded and said that this was not a problem. There were even some who said it was their duties to do all these.

……

"Chief Cheng, help me change the advertisements at these slots to these commercials. You can check these commercials now and give the approvals." Feng Yu passed the commercials films to Cheng Baojun.

"Manager Feng, you kept changing your commercials. You are currently holding CCTV's record of changing commercials."

Feng Yu glanced at Cheng Baojun: "That's right. I am also holding the record of paying CCTV the most advertising fees all these years."

"Hahaha. Manager Feng, you also own the most advertising slots."

"Let's stop talking about these. Hurry up and check the commercials. I had made a reservation at Dong Lai restaurant in the evening. Ask your wife and kids along."

"You are too generous. How can I let you do this" Although Cheng Baojun said these, he immediately picked up the phone to call his wife?

After watching the commercials. Cheng Baojun lit a cigarette: "Manager Feng, is there any fake advertising in your commercials?"

Feng Yu was the one who exposed all the fake health products and why would he make the same mistake?

"Of course not. Every sentence in the commercials is real. For example, all the athletes are taking our Calcium Gluconate, and when they say their nephews are taking them, their nephews are really taking them. When they say they are buying for their nephew, they are really buying for their nephew. Everything that was mentioned in the commercials is real!"

All these medicines are approved medicines for the athletes. As long as they do not take in a large amount of these medicines, nothing will go wrong. Chief Tian really has gastric pains and was really taking Bing City Pharmaceutical Enterprise's Gastric medication.

"Since you dare to say this, then it should not be a problem. Which slots are you changing and do you have any other requests?"

"No other request. Just change the advertisements based on the timings of the commercials." Feng Yu was changing advertisements of the primetime slots he got from the fake health products.

……

"Eh, isn't that the world champion Qu Yunxia? Athletes also will catch a cold?" A young woman tapped her husband.

"Huh? Athletes are also human. Why can't they fall sick?"

"Should we also prepare a box of cold medicine at home? The last time I caught the flu, you had to bring me to the hospital in the middle of the night, and you are scolded by your leader for being too tired at work the next day."

"Ok. Tomorrow I will buy a box of cold medicine. Which brand should I get?"

"Just this brand will do. Even top athletes are taking this medicine."

"Alright. Oh, what's the name of the gastric pills?"

"Bing City Pharmaceutical Enterprise's gastric pills."

"Right. I should get a box of that gastric medicine. I can't stand gastric pains." The man said.

"Should we get a box of anti-inflammation medicine too? Also, you have been feeling tired recently. Could it be that you lack some nutrients?"

"You still want me to take those health products?" The man looked at the woman.

"What health products? I am talking about the multi-vitamins pills that were advertised on TV. It contains 12 types of vitamins."

"Is that a real product?" The man asked suspiciously.

"The box had printed they will compensate 10 times the amount if the product was found to be fake. Furthermore, it is manufactured by Bing City Pharmaceutical Enterprise and claims to make safe medicine. It's settled. I will help you buy a box of the vitamins tomorrow. You must eat it. Your work is so tiring, and you must take care of your health." The woman said.

"Fine. Buy it then."

……

"Honey, why did you buy so many medicines back?"

"What do you know? These medicines should be back up at home. In case any of us fall sick, we do not need to go to the hospital. Sister Zhao next door had also bought these medicines. It is not expensive too. All these medicines cost less than 10 RMB and are manufactured by a reputable factory. Don't worry."

"Really? Then why didn't you buy more? We can give it to our parents."

"Do I still need you to tell me that? I have already sent the medicines to them!"

……

"Madam Wang, why are you buying so many medicines?"

"To keep at home. If I caught a cold or fever, I do not need to go to the hospital. You should also keep some at home. Your kid often got cold."

"Keep at home? Fine. Tomorrow I will buy two boxes when I pass by the pharmacy."

As time passes, people start to stock up medications at home, and Bing City Pharmaceutical Enterprise's sales begin to rise.

Translator's notes: Here is more information about Zhao Lirong (1927-2000).

https/en./wiki/Zhao_Lirong

https//name/nm0955487/

Baldy Chen was mentioned many times in this novel. His real name is Chen Peisi.

https/en./wiki/Chen_Peisi

Erxiao's Mother/Filial Son and Filial Piety

https//title/tt0353017/?ref=nm_knf_t4

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On Monday morning, Zhang Ruiqiang arrived at work and starts to read the newspaper as usual. This was his habit. He needs to know what was happening in the Longjiang Province and if he had missed out certain areas of concerns.

Huh? Suboptimal health status? What was this article about? Zhang Ruiqiang starts reading the article.

Suboptimal health status was the stage between healthy and falling sick. The symptoms of this stage were lethargic and listlessness. The current medical diagnosis would not be able to diagnose the illness accurately.

Most of the symptoms were giddiness, headaches, insomnias, sensitive to the temperature, quickly catching a cold, listlessness, aching all over.

This article was well written, but it was quite frightening. Eh? The author of this article was a professor from Bing City's Medical University? There was also a column for him in the newspaper. He will be talking about the dangers of lacking nutrients? Today he will be talking about the risks of calcium deficiencies?

At the end of the article, the professor still reminded the readers to take note about the lack of calcium and should consume some medical products to supplement their calcium to prevent them from becoming Suboptimal health status.

What is this Suboptimal health status? All human beings should have the symptoms listed in the article. Who doesn't feel tired after working for a long time? Who doesn't become listlessness when they get older? Isn't it typical for kids to not being able to concentrate? If all the kids were able to focus, there would not be students doing poorly in school.

Zhang Ruiqiang looked at the article and felt he had experienced this before. But he could not remember when he encountered this in the past.

Zhang Ruiqiang picked up the phone and called the Chief Editor of the Provincial newspaper: "Chief Hu, I am Zhang Ruiqiang."

"Yes, Mayor Zhang. What can I do for you?" Although Zhang Ruiqiang was not his direct superior, he was still the assistant to the Provincial Governor. His rank was much higher than the Chief Editor.

Furthermore, Zhang Ruiqiang was the blue-eyed boy of the Governor. This was shown through the numerous promotions in the past few years. The Chief Editor was wary to not offend him.

The Chief Editor thought back on the articles over the past few days. There were no articles that criticized Bing City. There were even some articles that commented on the success of Bing City. Why was Zhang Ruiqiang calling?

"Chief Hu, I saw an article about Suboptimal health status in the papers today and there was an announcement about a new column to talk about this topic and the issue of nutrients deficiencies. Why was this article published?"

Chief Hu picked up a copy of the newspaper on his desk and flipped to that article. He quickly scanned through the article. What's wrong with this article? It was talking about health issues, and readers like to read these types of articles.

"Mayor Zhang, I do not understand what you mean. This is a collaboration with medical professors from universities to create a column about health. This is for the good of everyone in the province. It is to highlight the importance of their health. What's wrong?"

"Nonono. I am not saying that this article is not good. I am only asking if this column is your idea or someone else gave you this idea?"

"Ermmm…. Is there any difference?"

"Yes. I want to know if Bing City Pharmaceutical Enterprise has anything to do with this."

"A little. One of the professors that will be writing in the column is also the consultant for Bing City Pharmaceutical Enterprise. But these professors are from reputable universities and should not have many dealings with Bing City Pharmaceutical Enterprise." Chief Hu was feeling puzzled. These experts were writing articles for this column, and what has it got to do with Bing City Pharmaceutical Enterprise?

"Then can you tell me what the articles that will be published are? Have you planned it out?"

"Let me see. Tomorrow it will be about the harmful effects of Zinc deficiencies, and the day after, it will be about iron deficiencies. The day after that is about vitamin A. Is there any problem?"

"No problem. I just want to find out more. I shall not disturb you further. Let's meet up when we are free."

After hanging up the call, Zhang Ruiqiang was sure that Feng Yu had something to do with this! He finally recalled why such articles were familiar. When Feng Yu started to sell Tai Hua Premium Cooking oil, there were articles about the differences between the types of oil in the market.

In the end, Feng Yu's cooking oil, which was selling much expensive, could not meet the market demands. Now, Tai Hua Premium Cooking Oil was even selling at Shenyang and will be entering Beijing region!

This kid was using the same tricks. He was starting to brainwash the readers?

"Oh, it's Mayor Zhang. Why are you so free to call me? You know I just arrive at Bing City?" Feng Yu joked.

"Come to my office now."

"Are you the one behind this article and the column?" Zhang Ruiqiang pointed to the newspaper and questioned Feng Yu.

"What do you mean by I am behind this? This article is scientifically proof. It is written by a group of medical professors from reputable universities. This was also verified by experts from other universities." Feng Yu proudly replied.

"You are doing this to sell those supplements?"

"Yes. What's wrong with this?"

"Why can't you use some normal marketing methods? Didn't you get good results from advertising in CCTV? All the medicines are selling well." Zhang Ruiqiang reprimanded Feng Yu. This Feng Yu was always using unorthodox ways to sell his products.

"Mayor Zhang, what did I do wrong? I am letting everyone know more about their health and at the same time tell them to supplement the necessary nutrients if they are lacking. I am doing a good deed."

"All these nutrients just happen to be products of Bing City Pharmaceutical Enterprise?" Zhang Ruiqiang sneered.

"Mayor Zhang, the Pharmaceutical Enterprise is also our City's company. We are also paying taxes. Don't you want this company to do well?" Feng Yu smiled and asked Zhang Ruiqiang back.

This……

Zhang Ruiqiang was at a loss of words. Indeed, if Bing City Pharmaceutical Enterprise's products were selling well, then the City will benefit from it. This was also something he wanted to see. But he still felt Feng Yu's method was too weird and not suitable. But he got to admit that Feng Yu's methods always achieved outstanding results.

"You only use this method at Longjiang Daily?"

"Of course not. I have advertised with more than 20 provincial newspapers and radio stations. Oh, a book about this topic will be published later."

"Publish a book?"

"That's right. The title of this book is Suboptimal health. Not only this book will be sold in China, but it will also be translated to over 20 languages and be sold all over the world. This book will be launch worldwide at the same time!"

"Sold all over the world? Who is the author? You?" Zhang Ruiqiang could not accept Feng Yu publishing a book.

"Of course it is not me. This book is written by the professors from our Bing City Medical University and the Chinese traditional medical university. We have verified the contents of this book with experts all over the world, and they recommended it. I estimate the sales of this book to be so-so. At about 1 million copies."

"How many? 1 million copies?" Zhang Ruiqiang was shocked. 1 million copies? Was Feng Yu joking? How many copies would an average medical journal sell? "Hurry and tell me about the details."

"Brother Liu, Brother Liu, I have been here for quite some time. Where is my tea? You want me to brew a cup for myself personally?" Feng Yu shouted towards the door. This conversation will be taking some time and how can he do without a cup of tea?

Secretary Liu immediately jump up from his seat: "I am brewing your tea. It will be ready soon!"

Zhang Ruiqiang thought in his heart: "Whose secretary was this? Why was my secretary following your orders more diligently?"

Translator's Notes: Information about Suboptimal health status taken from Wiki.

https/en./wiki/Suboptimal_health

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"Brother Liu, you are too stingy. What tea is this? Where is Mayor Zhang's top-grade Long Jing Tea Leaves?" Feng Yu took a sip and shouted."

"No. This is the only tea. You can don't drink if you don't like it!" Zhang Ruiqiang roared with a black face. I only have that bit of good tea leaves, and it's a waste to let you drink those!

Feng Yu rolled his eyes at Zhang Ruiqiang. Mayor? Where can you find such a stingy mayor?! Never mind. This tea will do. Anyway, I do not like to drink tea too.

"Have you drink enough? Do you want me to help you lit a cigarette?" Zhang Ruiqiang snarled. The way Feng Yu was sipping on that cup of tea, it will take more than 10 minutes to finish!

"There is no need for cigarettes. My sister had gone to work, and I still did not have my lunch yet. Ask the canteen to add 2 more dishes. It does not need to be too lavish. Just braise a big silver carp. Those common carp does not taste good. Also, a braised pork ribs will do. I prefer the leaner parts and do not like fatty meat."

Zhang Ruiqiang was thinking in his heart: "You are coming to our government canteen for lunch and still want to be so picky?"

"Are you going to talk?!"

"Fine. Why are you so anxious?" Feng Yu rolled his eyes again. This Zhang Ruiqiang was not calm at all. "Mayor Zhang, do you think that only the Chinese are concerned with their health? Those foreigners are not concern about their health? Don't they want to live longer and healthier?"

"They should have the same thinking."

"Of course they want to live longer and healthier. This is the concern of everyone on this planet. Other than the war-torn regions, most of the people will want to live longer and enjoy life. This is why being healthy is a concern and area of focus. The concept of Suboptimal health status is not thought up by us. A former Soviet Union scholar, Berkman, first mentioned about this in the 1980s. He described this status as the "The Third Status" (Zhang Shao, 2015). Oh, Berkman is also a translator for the Russian version of this book. He is also one of the experts who verified the contents of this book."

"You are telling me that this Suboptimal health is not something you made up? This is something by the former Soviet Union?"

"What made up? I had said many times. This is science. Science!" Feng Yu was furious. Do I look like a conman? Why are you always thinking that I am hoodwinking others?

"Fine. Science. I also did not say this is not science. Why are you shouting?" Zhang Ruiqiang slowly lit a cigarette. He likes to see Feng Yu getting angry.

"Although this Subhealth is not thought up by us, we did further research on this topic and used a simple and easy to understand the way to explain about this status. For instance, insomnia and dreaminess, lassitude extremities, etc." (Translator's notes: The worlds in italics are in English.)

Feng Yu purposely mixed in some English words to explain about this subhealth status. He does not want to let Zhang Ruiqiang understand what he was talking about.

"Speak Chinese!" Zhang Ruiqiang was furious. He knew Feng Yu had done this purposely.

Feng Yu gave Zhang Ruiqiang an "uneducated is scary" look and continued: "The wealthier the nation, the more concern they are about their health. This is because of the food culture, lifestyles, etc., almost 90% of the people are under the Suboptimal Health status. Those in the middle age were the most serious, followed by the elderlies and the younger ones. If these people know about their current health status, do you think they will not be doing anything to increase their health status?"

"They should." Zhang Ruiqiang's thoughts were slowly being led away by Feng Yu.

"That's right, they will surely do something about this. Do you know which countries in this world emphasized the most on health products? US, Japan, France, Australia, etc. All of these countries are developed countries. But they only produce health products, and we are making medicines. This is the differences between them and us. If two products claim to have the same effects and benefits, will you choose the product that is produced by a food company or a reputable pharmaceutical company?"

"I will surely believe the pharmaceutical company. However, I am not sure about other countries. Our health products industry had gone awry. Are there any problems with those health products in other countries?"

"No problems? If we want those products to have problems, then it will surely have problems!" Feng Yu tapped on the table.

"There are fake health products in other countries?"

"Fake products exist in every country. But currently, our country has more fake health products. We only need to find a health product in the country that have problems like false advertising, insufficient ingredients and does not meet what was stated on the labels, etc., we can make use of the media to expose them. The consumer's trust in the products will be lowered, and that will be our opportunity!" Feng Yu said proudly.

"That means you are the one who is behind that special episode?" Zhang Ruiqiang realized that Bing City Pharmaceutical Enterprise's sales had increased after the downfall of those health products. Could this also part of Feng Yu's plot?

"To a certain extent, I had done it purposely. I do not like those cheats and want to teach them a lesson. If they are cheating those foreigners, I would not be bothered with them."

Zhang Ruiqiang looked at Feng Yu. He was speechless. What kind of values does this guy have? But Zhang Ruiqiang got to admit that he might also do the same thing.

"Those companies in other countries can't produce similar products?" Zhang Ruiqiang asked.

The pharmaceutical industry of the western countries was more developed than China. This was something Zhang Ruiqiang cannot deny. This was why the world's most advanced medical products were invented by western countries. To date, there were no Chinese that had won the noble prize.

"They can. But I had done market research. Currently, no similar products have done any advertisements. Furthermore, our products are recommended by experts and professors."

"Recommended by experts and professors? Why would they recommend our products?" Zhang Ruiqiang does not believe. Those experts and professors should have already been working with some large pharmaceutical firms. Why will they recommend Feng Yu's products instead of their own firm's products?

Feng Yu smiled and replied: "If you pay them enough, they will naturally recommend our products." In Feng Yu's previous life, there were lots of health seminars and Tv shopping of health products. These were all imitating other countries. In this field, China still lacked behind other countries.

When Feng Yu invested in Bing City Pharmaceutical Enterprise, he had asked Fu Guangzheng to help him get in touch with some overseas experts and medical sales companies. He wants to look for future partners.

After spending some money, Feng Yu tied up with companies in dozens of countries. His medicines will be distributed all over those countries within the shortest period.

Feng Yu was clear that the overseas market will not last long and within a year, the giant pharmaceutical MNCs will take back the market share. But this period would be sufficient for Bing City Pharmaceutical Enterprise make lots of money and also increase their reputation and brand awareness.

For the time being, Bing City Pharmaceutical Enterprise still does not have any outstanding products. But in another 1 or 2 years, things would be different. This was because Pfizer had started development on a type of medicine for the treatment of cardiovascular, Sildenafil. Their first phase of development would compete sometime next year, and there will be a lengthy clinical trial period after that."

The results of the trial were very poor, and the medicine was not effective in treating the patients. But those that participated in the trial refused to return those extra pills. It was because they discovered the "side effects" of this medicine.

Pzifer starts to research on this "side effects" and conducted trials again. By the time this medicine was launched in the market, it was already 1998. This new medicine was also known as Viagra!

Feng Yu was waiting for the clinical trials to be completed and does not achieve good results. That will be the time he purchases the formula and rights of this medicine, and he will immediately apply for patents. He wants the control of this wonder drug which will rake in hundreds of millions every year!

Translator's notes: Pjizer Inc. should be familiar with many of us. Here is the information about this company taken from Wiki.

https/en./wiki/Pfizer

Sildenafil

https/en./wiki/Sildenafil

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"Eh, have you read the papers? It is suboptimal health if one is unable to focus. The body is lacking Zinc. Should we get some Zinc supplement medication for our son?"

"Is this real?" The man was hanging his coat in the wardrobe.

"Why not? Even the experts have said this. Those experts are the professors from Medical Universities. They are as qualified as the doctors in the company's hospital." The woman replied.

"Fine, just buy some. How much does it cost?"

"Not much. It is only a few RMB per box and will last 10 days. The treatment phase is 3 boxes, and the total should be slightly more than 20 RMB. You are not willing to spend 20 RMB a month for our son's health?"

"Of course not. Just go and buy. All my money is kept by you." The man replied.

"I am just discussing with you. Why are you giving me this attitude?"

"Fine, fine, fine. I'm sorry. It is all my fault. Is dinner ready?"

"You only know how to eat. Lingling, come out for dinner." The woman grumbled and went to fill her husband's bowl with rice.

Those who smoke, drink and likes sweet food should increase their vitamin B1 intake. Those that have Angular cheilitis, mouth ulcers, and Beriberi often are symptoms of vitamin B1 deficiencies.

Conjunctivitis, Angular cheilitis, etc. is a sign of vitamin B2 deficiency. Low immunity, unable to focus, tiredness, etc. are signs of the body lacks vitamin B6.

Losing concentrations, anemia might be caused by the lack of vitamin B12. One could increase this vitamin intake by eating more grapes, oranges, peaches, etc. As the body could not store vitamins like B1, these fruits should be taken daily.

"Dear, Dear, look at this. This article says that your Beriberi condition might be caused by a lack of vitamin B."

"What is vitamin?"

"Vitamins, the essential vitamins needed by our bodies. This is very important to our bodies. Tomorrow I will buy a bottle of that medicine advertised on TV. What's the name of that medicine? Right. It is called Multi-vitamin pills. It will supplement more than 20 types of vitamins. It is also inexpensive."

"Is lack of vitamins really the cause?"

"Even if it is not the cause, having more vitamins will not harm us. It is also not expensive. If it is effective, you should carry on taking it to prevent the subhealth status. This was written in the article."

Feng Yu had published these articles on newspapers all over China. Health columns were set up in the papers to promote awareness of suboptimal health status. Feng Yu also hired the local experts to write about this issue.

Of course, those experts were conservatives and used words like "Maybe, might be, high possibilities, etc." But the readers interpreted in another way. From their understandings, even the experts had advised them on this. So, this must be correct. There was no second way about this.

When the readers read the newspapers and listened to the radios, they realized they had some of these symptoms, and it was a sign of Suboptimal health status. They might fall sick anytime.

The people learned a lot from the newspapers and the radio stations.

But all of them did not fully understand this subhealth status. Suboptimal health status is a long-term condition. Who does not feel tired once in a while? If the person was feeling tired over a prolonged period, then it will be considered as Suboptimal Health status.

When the people read those articles and listened to the radio stations, they only pick the contents they wanted to hear. Even in a paragraph or a passage, they would just choose to remember a sentence or even some phrases to remember.

And it was because of this, all of them became "experts." These "experts" like to advice others to show that they know more and are cultured.

As this information was passed from one to another, the information became twisted. Those words, like "Maybe, might be, high possibilities, etc." used by the experts were going.

The foods recommended by the experts were expensive foods. Some were costly seasonal fruits and meat like chicken, fish or ducks. All these were more expensive than Feng Yu's products!

Furthermore, if eating those foods was effective, why was there still medical products? It was advertised on TV that even top athletes took these medical products and had bought for their family members. These must be very effective.

Taking these medical products was better than those health products. What were health products? If CCTV had not exposed them, everyone would still be in the dark.

These products were manufactured by a reputable big pharmaceutical company and had advertised with CCTV. This should be safe to consume. CCTV had announced they will reflect and promise to not air any false advertising.

The articles in the newspapers were very objective. It did not recommend any products and had only talked about knowledge and information. But actually, this was marketing strategies. Knowledge-based marketing and concept marketing.

This strategy makes use of spreading information and knowledge to everyone. When the masses read the articles and listened to the radio stations, they would think of buying those medical products. But they might not be purchasing your products as there might be similar products on the market.

The second type of strategy was making use of the experts to sell those products. Through newspaper articles, radio stations and seminars, the concept of Subhealth status were spread. The consumers were reminded and warned that if they do not do anything about their health, they might fall sick easily.

When those experts finish talking about the sub-health status on the radio stations, they would typically interact with the listeners by letting listeners call in. Most of the listeners will be asking if the experts have any products to recommend to them.

During this time, these experts will recommend some medical products. All of these experts had collected money, and they knew that Bing City Pharmaceutical Enterprise was a reputable company and the medicines they produced were up to standards. They had no qualms about recommending these products!

The listeners will hear the recommendations made by the experts and saw the advertisements on TV. They would believe and subconsciously pick this brand of medical products.

Also, there was the Suboptimal Health book. The experts had taken part in writing this book. Although they were not paid much for their work, these experts do not mind when they heard this book would be translated into more than 20 languages. All of them wanted the fame.

When recommending the medical products, the experts also recommended this book. They would mention this book was translated into more than 20 languages and will be published in over a dozen countries, the sales of this book also increase exponentially.

This was also what Feng Yu wanted. China's sales figures would help Fu Guangzheng negotiate with the overseas publishers. This was a bestseller, and you should be paying more for our rights.

Feng Yu was confident to recover all the amount paid to the experts and professors just from the book sales.

What's the outcome? A win-win situation for all parties!

The experts and professors got money and fame. Without Feng Yu pulling strings, all these experts would not be able to get their own columns in the newspapers. The overseas experts also got the exposures they wanted.

Feng Yu did not spend money and could market his products effectively. From the way things are going, he would be able to profit from this book.

Feng Yu was lying on his couch, looking at the book's sales report.

The era of "whole nation lack nutrients" was finally here. Europeans, Americans, Asians, etc. all of you are having suboptimal health and lack nutrient!

Translator"s notes: This was a chapter with lots of medical terms. I could not find anything about the marketing strategy written by the author. I had translated the name of the strategy literally from the raws. If you know about the correct term of these strategies, please let me know.

Angular cheilitis

https/en./wiki/Angular_cheilitis

Beriberi

https//health/beriberi

Conjunctivitis

https/en./wiki/Conjunctivitis

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Mid-August, the news suddenly reported about China's athlete, Qu Yunxia, had won the gold medal for the 3,000 meters event in the IAAF World Championships in Athletics!

Qu Yunxia's popularity rose. Before this, there might be people who do not take note of the sporting events. But when this was reported on the news, it was different.

Many people noticed that this Qu Yunxia looks familiar. Oh, she was the one who acted in some commercials.

Wait that means the Calcium medicine Qu Yunxia endorsed was really useful? Those people that do not believe in this product before started to buy the calcium Gluconate for their children.

Two days later, CCTV news reported another news. China's athlete Liu Dong had won the gold medal for the 1,500 meters event in the IAAF World Championships in Athletics!

This news was almost the same as the previous one, except the name and event was changed. More people start to notice Liu Dong.

And two days later, Wang Junxia had won the 10,000 meters event. People were getting used to this news.

Was the athletic team we sent really so strong? Not only they had won the gold medal, but there were also several others who had won the silver and bronze medals. Of course, silver and bronze medals were not worthy to be reported on the news.

Because CCTV news had reported on the World Championships, the rest of the local TV stations, radio stations, newspapers and even magazine follow suit. Those athletes who had won medals but were not featured on CCTV news were also reported. The popularity of these athletes rose further.

As such, many people start to take note of the advertisements aired on CCTV and subconsciously, they memorized the advertising messages in the commercials.

And then, there was more significant news. As the athletes had made breakthrough performances and did China proud, China's Premier will be meeting all of them, including the coaches.

Coach Ma was upset and happy at the same time when he heard about the performance of all those athletes at the World Championships. He should be the coach who led all these athletes to victory. He should be getting the credit of their performances and their prize money.

However, Coach Ma was glad that all these athletes had achieved good results, and everyone should know that this was due to his training. Will the higher ups help him get back his position as the head coach of this team?

It was an honor for the country's Premier to meet all those athletes and coaches. Shouldn't he be one of the coaches?

But Coach Ma waited until all the athletes returned back to Beijing and he still did not receive the notification from his leaders to attend the meeting between the team and Premier.

Coach Ma was anxious. This was an opportunity for him. If he did not grasp this opportunity, then he would be out of the athletic circle. He would not be able to make a comeback!

Coach Ma had started construction of his own training base at Lianyungang. Initially, he had the funds. He made use of the National Team's name, and the local government gave him the land parcel for free. He sold the health product formula, take on the endorsement for the Chinese Turtle Essence and took the prize money from the athletes. He had more than enough funds to build the training base. Even the athlete's dormitory was designed to be 3 stories building.

But after the construction started, all of Coach Ma's money was confiscated! Not only that, his 3 months' salary, bonuses, allowances, etc. were deducted. Then, all of his athletes decided to leave him for another coach. Now, he does not even have an athlete to participate in international competitions!

Coach Ma was in debt now. He owes the bank, the construction company, and the materials supplier! But he firmly believes that if he could resume his position as the head coach of this team of athletes, it will not be a problem for him to clear all these debts.

This team was the national team. They were athletes who competed on the world stage. With these athletes, money would be rolling in when they perform well in competitions, take on endorsements or attend some promotional events. Previously, there was a hotel owner who wanted to get him and a few athletes to participate in the opening of his hotel. The owner had offered 10,000 RMB. But Coach Ma thinks that 10,000 RMB was too little and rejected the offer.

But now, even if someone offered Coach Ma 1,000 RMB, he would also attend. But no one had made any offers. He was only a coach. Without the world champions, who would take note of the coach?

"Hello? Chief Lee? I am Old Ma."

"Old Ma? Why are you calling me at this time? I am about to go out. If there is nothing else, we will take some other time. Bye."

"Wait a minute. Chief Lee. Hello? Hello?" Coach Ma clenched the phone in his hand and wanted to smash it on the floor. But he did not do that. It was a mobile phone, and it cost 30,000 RMB!

What does he mean by going out? This was an excuse. It was apparent that Chief Lee was avoiding him. When I was the head coach, all of these officials lined up to meet me. Now, they are treating me like the plague!

Coach Ma did not dare to show his anger. He no longer has a group of world-class athletes under him. If he showed his anger towards his leader, he would be in trouble.

Coach Ma called a few more leaders who were quite close to him previously. But now, all of them were avoiding him.

As the sky became dark, Coach Ma decided to shamelessly attend the meeting without an invitation. He was the one who had trained these athletes, and he should be getting credit for his part!

Coach Ma immediately drove to the State Guesthouse. This was the venue where the Premier will be meeting the athletic team. He was staying quite near to the State Guesthouse.

"Sir, we do not allow people to enter without invitation." Someone at the door stopped Coach Ma. The Premier was there and how could anyone just enter the place?

Coach Ma pointed to himself: "I am the coach of the athletic team. The Premier is meeting the athletic team and the coaches today. Let me in."

"Sorry. Do you have the approval papers?"

"Approval papers? Do I still need approval? Don't you know that I am the one who trained Qu Yunxia, Wang Junxia, and Liu Dong?" Coach Ma roared.

"I do not know about this. Without approval papers, I cannot let you in. You can contact your leader and let them escort you in." This person was not an ordinary security guard. Even if it were a Provincial Governor, without prior notification, he would also not let the governor in!

Contact the leaders to escort me in? If they were willing to speak to me, I would not be standing here talking to you.

Coach Ma saw something bulging under the security's coat. This security was carrying weapons. He thought about the people attending this event and changed his mind about forcing his way in.

In the end, Coach Ma left quietly. The next day, he watched the news and saw the athletes and coaches smiling and talking to the Premier. He was so furious that he smashes a glass on the floor.

This was all because of the person who exposed about the health products. It was all because of that Li Jiayu. All these honor should be mine!

Bing City Pharmaceutical Enterprise, don't blame me for letting you take the blame!

Translator's note: It's weird when people did something wrong, most would not reflect on themselves. Instead, they would think that it was the fault of someone else.

The author wrote Lian Gang as the location of Coach Ma's new training base. But I did a search, there was no such location in China. The closest to this name I could find was Lianyungang in Jiangsu Province.

https/en./wiki/Lianyungang

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Feng Yu was happy to see Wang Junxia, Qu Yunxia and the rest on the news. Look at those footages, especially the footages at the training grounds. The name, Wind, and Rain Training Center was shown clearly in the footages. This would bring in lots of benefits for Wind and Rain brand. The more famous these athletes were, the more rewards he would get, and it would be easier to enter the international market.

Feng Yu had already planned. Tomorrow, he will continue to contact some newspaper agencies, spend some money to get them to publish more reports on these athletes. The reports should claim these athletes could break world records.

Next, it will be the National Games. These athletes will break the world records, and then there will be the World Marathon Cup, where the athletes will win the gold medal. All these will be worth reporting.

When the athletes break the world records, it will be the time for Bing City Pharmaceutical Enterprise to enter the international market! In other countries, athletes' influences were greater than China, especially the world record holders!

But as Feng Yu was planning to enter the overseas market, there were articles published on the papers about Bing City Pharmaceutical Enterprise!

"The exposed of fake health products was a plot!"

"Someone made up fake news to sell their medicines!"

"Bing city Pharmaceutical Enterprise was the one behind this!"

The headlines of all major newspapers in China were news of Coach Ma bashing of Bing City Pharmaceutical Enterprise. The articles reported him as the victim, and he does not know that the Chinese Turtle Essence was a fake product. When the product was exposed, he immediately donated the endorsement fees and the proceeds he got from the Energy of Life out. All of which were used to compensate the victims.

The boss of the Chinese Turtle Essence, Li Jiayu was an ex-employee of Bing City Pharmaceutical Enterprise. Coach Ma was tricked to endorse this product as he thought this was a reputable brand. The lines in the commercials were given to him by someone else, and he had signed a contract. He had to say those lines. He felt that all these were a plot. If not, why did Bing City Pharmaceutical Enterprise's medicines appeared so suddenly when all the health products disappeared from the market?

Coach Ma made lots of accusations on Bing City Pharmaceutical Enterprise. He also claims that because of this incident, he does not have any more athletes training under him.

Coach Ma also added that many countries had offered him high salaries for him to coach their athletes, but he refused. He wants to do his part for China and train more Chinese athletes.

If it were not for him, the athletes would not be able to achieve the results they got at the World Championships. The athletes were ungrateful to him! These athletes had betrayed him one month ago. Can those athletes improve so fast? Those athletes' performances were all because of his training!

After the athletes' switch coaches, they endorsed for Bing City Pharmaceutical Enterprise. Did they really take those medicine? All were lies. They were all lying!

Coach Ma could only do this to attract attention. This was the only way for his leaders to notice him. Although he would surely be punished, if he does not do this, he would be finished. He was heavily in debt!

Zhang Ruiqiang, the General Manager of Bing City Pharmaceutical Enterprise and a few other people called Feng Yu to discuss how they should get respond to these allegations. If this was not handled well, then their sales will be significantly affected.

Feng Yu was glad that the internet at this time was not popular when he saw the articles in the newspapers. Also, the TV media did not dare to report on this. It was only newspapers. This was something he could handle easily.

The consequences of newspaper reports were clear. All the reporters will publish similar stories and will create many rumors to blow up the matter. Reports of good news were not as enticing to the readers compared to negative press.

This was just arguing through media. Since when did Feng Yu lose in an argument?

Feng Yu gathered some information, and after verifying the information, he asked the General Manager of Bing City Pharmaceutical Enterprise to organize a press conference. In this era, only the Government will have press conferences. Even the celebrities do not have press conferences. When Bing City Pharmaceutical Enterprise organizes a press conference, all the reporters were excited as this was something new. All of them wanted to gather more information from Bing City Pharmaceutical Enterprise, and now, the company was willing to release more details.

"I shall now talk about the ridiculous accusations made by Coach Ma about our company! First, the Chinese Turtle Essence is set up early last year and was set up before Bing City Pharmaceutical Enterprise. Secondly, Li Jiayu was a salesman from XX Pharmaceutical Factory. But Li Jiayu had only worked for one month. This XX Pharmaceutical Factory was one of the companies that were merged to become Bing City Pharmaceutical Enterprise. XX Pharmaceutical Factory was a joint-venture, and the main shareholder was a private individual. Thirdly, our medicines were developed by the Professors from Beijing Universities and had International standards certifications. We will be exporting our products to other countries soon. There are absolutely no problems with the quality of our products. Fourthly, not a single part of our commercials was false. Every sentence is true!"

"Fifth, from what we understand, Coach Ma had taken out 11 million RMB was not because he wanted to donate that amount. This amount was confiscated by the government! This was different from what he claims! Sixth, Coach Ma claims that the athletes were able to achieve their results because of his training. What about the rest of the coaches? Can one person personally train dozens of athletes? Seventh, Coach Ma said he was the victim in the health products scandal. But has everyone forgotten what those athletes said? Why did they demand a change of coach? Eighth, Coach Ma claims that the athletes' performances will drop after he left. I do not think so. I believe that these athletes will perform better under the guidance of the new coach. They will surely break the world record!"

All the reporters were excited by the General Manager's words. All of Coach Ma's accusations were rebutted. The General Manager was implying that Coach Ma was making false allegations against Bing City Pharmaceutical Enterprise and had denied all of Coach Ma's claims!

"How do you explain about the rise of your company's products after the health products were taken off the shelves? Although your products are all medicines, people are treating them as health supplements." A reporter asked.

"What's wrong with this? The health products are taken off the shelves is because there are problems with their products. Our products do not have any problems and are trusted by consumers. The consumers want to increase their nutrients intake, and they buy our products. This is very normal."

"Coach Ma had claimed that Bing City Pharmaceutical Enterprise was the one behind the exposing of the fake health products. Do you admit it?" Another reporter asked a tough question.

Bing City Pharmaceutical Enterprise General Manager smiled: "That's right. We are the ones!"

The reporters were in an uproar. Bing City Pharmaceutical Enterprise was indeed the one who exposed those fake health products. That means Coach Ma's accusation was true. Bing City Pharmaceutical Enterprise really have something to do with the health product scandal!

Bing City Government officials by the side were also shocked. How can the General Manager say that? Regardless if you had anything to do with the scandal, you should not admit it. Was there something wrong with your brains?!

The Bing City Pharmaceutical Enterprise General Manager continued: "What's wrong with us exposing those fake products? Did we do anything wrong?"

The reporters were stunned. That's right. What's wrong with exposing those fake products?!

Translator's notes: World Marathon Cup

https/en./wiki/World_Marathon_Cup

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The next day, Coach Ma saw the article in the newspaper, and he tore it into pieces. There were already shreds of papers on the floor.

Questionable character and immorality? Since when did these words were used to describe a world-class coach?

Coach Ma had wanted to burn his boat, but his boat had sunk. He had fallen into the river, and he can't swim.

Coach Ma had blown up this matter, and his leader had noticed him again. But this time, his leader had fired him!

If it weren't for a mysterious businessman buying over Coach Ma's half-completed training grounds and turning it into a sea-view villa area, Coach Ma would be thrown into jail!

Coach Ma regretted what he had done. If he were not so greedy, he would not be in this plight. His future was gone now. Coaching overseas? Even if China allowed him to go, those countries that tried to recruit him in the past would no longer hire him. No one would want their athletes to be trained by an immoral person!

Feng Yu was not delighted when he learns that Coach Ma was sacked. In the end, Feng Yu decided to help Coach Ma out to avoid being jailed. Of course, Feng Yu would never make losses. Lianyungan's local government can't wait for someone to take over the project. If not, the material suppliers and the construction company would be looking for them for the outstanding payments. The businessman even donated some money to the local government to change the use of the land parcel.

The City Government does not care whether if the villas could be sold or not.

It was Feng Yu's dream in his previous life to own a sea-view villa. This dream had come true in this life. Also, this area will be gazetted as an economic development zone in a few years, and the property prices will shoot up. There was no way for Feng Yu to make losses!

"You can start airing the commercials." Feng Yu called Kameda Masao.

The Japanese start to notice an advertisement for a book on Fuji TV. This book was called Suboptimal Health. In Japan, there had been authors promoting their new books. But most of them only advertise on newspapers. Even if they used TV stations to promote their new books, they also did not make it into a TV program.

This program had hired a medical professor as the host, and it talks about the health and daily nutrient intake. The nutrients in food and the causes of Suboptimal health status.

"Because of our diet, Japanese lacks lots of nutrients, and most of us are in the suboptimal status. We mostly lack in Zinc. Lacking zinc in our bodies will lead to a lack of proteins and will affect our children's growth and men's fertility."

"to be honest, I often take zinc supplements. This type of medicine is bought from China. Zinc is an important factor in men's fertility. As all of you know, I have 2 sons and 2 daughters. At my current age, I still have a healthy sex life with my wife. Most of the men in their 30s start to stop having sex with their partners."

Not only there was a TV program, but there were also advertisements in newspapers. The ads were for Multivitamins and Zinc gluconate.

Most Japanese women were housewife and hen they saw the advertisement, they decided to buy these supplements for their husband.

The TV program had said that lacking Zinc will lead to lower sex drive and sperm count in men.

Their husbands were usually home late and seldom touch them. This was because they were too tired due to their work. But now, they know that it was because their husband lacks zinc.

Hmmm…. Should also get that book about Suboptimal Health and prepare some tonics for our husbands. The professor on TV had also recommended that Chinese medicine, Zinc Gluconate. No wonder China had such a high population. They already knew about the effects of Zinc in our bodies.

The program also warned about the harmful effects of Zinc deficiency in children. All the families with sons start to buy Zinc gluconate for their children.

Many Japanese men returned home to see a bottle of blue medicine waiting for them, prepared by their wives. Their wives wanted them to take the medication. One course of treatment was 4 weeks, and effects could be seen when the treatment ends.

The wives will not tell their husbands about their purpose of getting this medicine. They told their husband that this was a tonic which was good for their health.

Some of the husbands were touched by their wives' gestures. Some of them scolded their wives for wasting money. Japan's economy was not doing well, and this was a waste of money. Although they said this, they still take medicine.

The husband also noticed that there was a book at home. Typical housewife normally will watch TV and seldom reads.

Suboptimal health. What was this book about? From the title, it seems to be a medical book. The curious husbands started to flip the book.

After reading, the husbands realized that they were showing symptoms of Suboptimal Heath status. They were always tired at work because they lacked in some nutrients. They should increase their nutrient intake through specific food and supplements.

Soon, Japanese men knew what medicine they were drinking. This was a Zinc supplement product from China. The book had stated the effects of lacking in Zinc.

All the husband knew why their wives bought this medicine for them.

What to do now? They got to force themselves to fake interest in their wives. If not, their wives will know that they did not lack in Zinc, but they were indeed losing interest in their wives.

In the end, the frequency of sex with their wives increases. The wives were happy to see the effects of this medicine. The professor did not lie to them!

Got to buy more of this medicine!

Of course, there were some men with some problems with their bodies, and they secretly bought this medicine for themselves. They kept the medication in their offices and drank a bottle during lunch every day! Maybe it was the placebo effect, or the drug was effective. They felt their "power" increases a lot after taking medicine.

Because of this, Zinc Gluconate sales increase exponentially. The sales in certain regions were even higher than China.

Feng Yu was surprised by this. He had only wanted to make use of the psychological concerns of people to sell his medicine, but he did not expect the results to be so good.

This also let Feng Yu felt more confident about the sales of his medicine in the Western countries.

However, Feng Yu does not need to do much for the sales over there. He had handed over the sales of these medications to his Medical sales company partners in those countries. It was time for Feng Yu to report to Hong Kong University.

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Hong Kong University. A university with a long history. This university was famous for its medical, business, humanities and political science. The Faculty of Medicine was even renamed to honor Superman Li's donation. Even a faculty could be renamed. Feng Yu was envious of this. He also wanted to have a university to be named after him. Having the whole university to be named after him was a higher achievement than a faculty!

What made Feng Yu happiest was there were no roll calls for attendances at this university. The year-end examinations were also not that important, but there were assignments. This university emphasizes practicality.

Although Feng Yu had chosen the business faculty and not the economic and finance faculties he was good at, he was still confident that he would be able to complete his assignments efficiently.

"Feng, I will bring you to meet the university's leader. I had also help you purchase an apartment near to the university." Fu Guangzheng glanced at Feng Yu. Why do you want an apartment outside of the university? You still want to deny you are not here for our Hong Kong girls?

Feng Yu followed Fu Guangzheng through the campus. Of course, Fu Guangzheng had also engaged a lecturer to lead the way. Along the way, Feng Yu noticed that there were a lot of campus buildings named after individuals. He had heard of some of these names. These people were Hong Kong's billionaires.

These wealthy people were used to charity works. They did this to increase their reputations and also to prevent people from talking behind their backs. Of course, they also did this to enhance their social status. The university graduates will be Hong Kong's elites, and some of them might even become the governor or some officials.

The highest-ranking person at the university was not the principal. It was the Chancellor. The principal's role in the university was like a company's CEO, while the Chancellor was like a company's Chairman.

Fu Guangzheng brought Feng Yu to meet the vice principal and asked the vice principal to take care of him. He hinted to the vice principal that Feng Yu had come to Hong Kong to pass time, and they should not make things difficult for him. The University should not take his attendances or give him assignments. Feng Yu should also not to be forced to take part in after-school activities or forced to stay in the university's dormitory. Also, other than Feng Yu passing the university's exams, he does not need to do any other things.

Feng Yu stared at Fu Guangzheng angrily. What's the meaning of this? Who is here to pass the time? I really want to study and increase my knowledge. Feng Yu really wanted to attend that Professor Liang's lectures. This professor will be hired as one of the consultants to stabilize Hong Kong's economy by the Government after Hong Kong was handed over to China. He was not only well versed with the Chinese economy, but he had also researched the economies of Asia and the rest of the world.

"Here, this car is for you. But you do not have a Hong Kong driving license. This is the driver I arranged for you. He used to drive delivery trucks and is from China. He can speak Mandarin and Cantonese well. Do you want me to arrange for a driving instructor for you and get you a driving license?" Fu Guangzheng threw a car key to Feng Yu.

Feng Yu looked at the driver: "Can you teach me?"

"Yes, but I am not a professional instructor."

Feng Yu waved his hand: "That's enough. I do not speed. I only need to get used to right-hand drive. Most of the time, I will also not drive."

Feng Yu was not stupid to speed around and risk his life. Only those silly rich brats will do this. To him, cars were merely a form of transport from one place to another. He just wants to familiarize with right-hand drive and will just drive when necessary.

"You insisted on being an exchange student, but you are late for your first day. I really don't know what to say." Fu Guangzheng grumbled.

The other exchange students had arrived at the university a few days earlier. Only Feng Yu did not arrive early. Instead, he was late. If it weren't for the Fu Family, Hong Kong University would have punished Feng Yu. Even exchange students have to obey the school rules.

"I am too busy. Oh, how was Wang Junxia's commercials in the western countries?"

"Now that you mentioned this, it was a great idea to get athletes to star in commercials. The response was great. With the growing awareness and promotion of the suboptimal health status, our products' sales increased a lot. Those partner companies were smiling their way to the banks."

Feng Yu was thinking in his heart. How could those companies not earn money with such new marketing strategies? Using athletes to endorse health products Amway's marketing strategy, and Feng Yu had copied this idea.

In Feng Yu's previous life, Amway had hired athletes to endorse their health products and achieved excellent results. Wang Junxia and the rest had not reached the peak of their popularity. When they break the world records, they would be more influential.

Feng Yu felt that not much money could be made from these medical products. But there were still some profits from selling all the existing stocks. It should not be a problem to hit the sales target this year.

Bing City Pharmaceutical Enterprise's brand will also be known all over the world. Feng Yu hope this brand would be as famous as Bayer in the future and the new medicines produced could sell well because of the brand.

"The athletes are not at the peak of their popularity. Next year, they will be more popular, and our sales will be better."

Fu Guangzheng shook his head: "I still think that it was not worth to invest so much for such returns. That Bing City Pharmaceutical Enterprise still does not have any flagship products. What's the use of you building up this brand? There is no way you are able to compete with those overseas pharmaceutical giants."

Fu Guangzheng could not understand why Feng Yu did not focus in China or Asia. Why did Feng Yu insist on selling his products to the western countries? Brand awareness? Those medical products Feng Yu sells were not any special products. Was there a need to build the brand? It was unnecessary for Feng Yu to increase brand awareness through advertising.

But Fu Guangzheng did not know about Feng Yu's plans. This was to pave the way for the future Viagra. It was easier for a well-known company to market their medicine.

Also, this would help with Zhang Ruiqiang's promotion. The higher Zhang Ruiqiang climbs, the more Feng Yu would benefit in the future.

"Let's stop talking about these. Bring me to the dormitory. I want to meet my roommate."

Feng Yu suddenly noticed the change in expressions on Fu Guangzheng's face when he asks about the dormitory. What's wrong with this roommate? Didn't I ask for a twin sharing dormitory room? You did not arrange for a good roommate?

"Feng, let me do the introductions. This is Fu Guangwei. My cousin." The veins on Fu Guangzheng's forehead were popping. I had told this Wei Zai (See Translator's notes) to clean up the room. Why was there a woman's bra hanging on the chair?

"Hi, Brother Feng. Call me Wei Zai will do."

Wei Zai? Why don't you call yourself Wah Zai?

Feng Yu glanced at Fu Guangzheng. You arranged for me to stay with your cousin? Seems like my decision to buy an apartment outside of school was right. Feng Yu looked around the room and was sure that this Fu Guangwei had brought a girl back last night.

"Wei Zai, I will live outside of the school. If I am coming back to the dormitory, I will give you a call. Brother Fu, should we go get dinner?

Fu Guangzheng stared at his cousin angrily. This was a great opportunity, and this moron did not cherish it. Do you know how much you will earn if Feng Yu was willing to guide you? You only know how to play. No wonder Third Uncle had headaches when he talks about you!

"Yes. I had made the arrangements. It is all your favorite dishes."

Translator's notes:

Here is more information about Hong Kong University

https/en./wiki/University_of_Hong_Kong

Explanation on the ranks of the leaders in university

https/en./wiki/Chancellor_(education)

仔, Pronounced as Zai, was commonly used by Cantonese in their nicknames. It means "young" or "little" in Cantonese. For instance, Andy Lau Tak-wah, a famous Hong Kong actor and singer, had a nickname Wah Zai.

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In Hong Kong, Fu Guangzheng was the host.

During dinner, Fu Guangwei told Feng Yu about all the fun places in Hong Kong. But Feng Yu does not seem interested.

"Wei Zai, I am warning you. Do not take part in those activities and you must not bring Brother Feng to those places! If not, I will tell Third Uncle to stop giving you allowances!" Fu Guangzheng warned.

"You still did not ask if Brother Feng wants to go." Fu Guangwei argued.

"I am not interested in those places." Feng Yu shook his head.

What underground racing, underground fight clubs…… Feng Yu was not interested in these. It might be interesting to visit these places once in a while, but he would never be like Fu Guangwei taking part in those activities.

Fu Guangwei frowned: "Then what about bars and disco? Brother Feng, our Hong Kong's bars and discos are more fun than the ones in China. There are many hot girls. Don't you want to go?"

Fu Guangzheng looked at Feng Yu, waiting for his answer. But Feng Yu could see the eagerness in his eyes.

Damn, the both of you wanted to go to those places and wanted to use me as an excuse? But Feng Yu had not visited the discos in Hong Kong and wanted to have a look to see if it was really like those Hong Kong dramas. He wonders if it was as happening like the movies.

Music was blaring, and Feng Yu frowned. The music was too loud. There was no way for them to hear each other when they were inside.

"Wei Zai, you are here with Zheng Zai? You still have a new friend? As usual?" The bartender saw the both of them and greeted them.

Feng Yu looked at Fu Guangzheng. As usual? The both of you were regulars here. I am only an excuse for both of you to visit this place.

"Brother Feng, what do you want to drink?"

"Rum." Feng Yu had wanted to drink beer, but no one around them drinks beer. So, he ordered Rum.

"Wei Zai, look to your left. There are 3 girls. Why don't you go over and drink with them?" The bartender leaned forward and said to Fu Guangwei. His expression was just like those pimps in old Hong Kong dramas.

Feng Yu and the rest turned to their left. The girls' dressing was hotter than the girls in China. But Feng Yu was not interested. Their makeup was too thick. How could they be considered pretty? What if they remove their makeup and looks like ghosts?

Feng Yu thought that Fu Guangzheng and his cousin would be more reserve as he was around. But he was wrong. The both of them stood up immediately and walked towards those 3 girls.

Damn. They were too desperate. Fu Guangzheng lacks women?

Feng Yu was not interested and sat there drinking, looking at the people around him. Never mind. I will return home by myself later. I want to see what sort of apartment Fu Guangzheng bought for him.

WTF? Dragging the girl by force? Feng Yu saw Fu Guangzheng standing there dragging a girl by the wrist.

This Fu Family young master was also rejected? Fu Guangzheng can be considered handsome and was very wealthy. The Rolex he was wearing was signs of his wealth. It was almost impossible for Fu Guangzheng to not get any girls he wants at this place.

Could it be that Fu Guangzheng was too anxious or he felt embarrassed for being rejected?

Wow…. This is getting more exciting. Both cousins were interested in the same girl?! Feng Yu saw Fu Guangwei grabbing the girl too.

Damn. The handphone now could not take pictures. If this were recorded, it would surely be a classic. This can be made into a TVB drama. With this picture in hand, Feng Yu would be able to make fun of Fu Guangzheng for the next year!

Woooo…. That girl slapped Fu Guangwei!

Fu Guangwei did not hit her back? Why didn't he retaliate? Although Feng Yu had only met Fu Guangwei, he knew Fu Guangwei was an impulsive and rash person. He was slapped by the girl, and he just kept quiet?

Fine. I should stop them. If this incident blows up, it would not be good for the Fu Family. These two guys were drunk before they even start drinking?

"Brother Fu, Wei Zai, forget it. There is no need for both of you to force this girl." Feng Yu pulled Fu Guangzheng back.

"Brother Feng. Sorry for letting you see this. This is my younger sister, Fu Mengying. You dare to dress up like this and come to these places? Aren't you afraid of getting drunk and raped by those hooligans?!" Fu Guangzheng scolded the girl.

Huh? Your younger sister? Damn, this girl who dressed like a slut was from the Fu Family? Wait, was this girl the rebellious girl from the Fu Family reported by the media in Feng Yu's previous life? That rebellious Fu Mengying?

Eh? Wasn't this Fu Mengying a lesbian in my previous life?

Feng Yu looked at the two girls beside Fu Mengying. These two girls were also lesbians? 3 young girls having a threesome? This would be a pretty picture.

"What are you looking at?!" Fu Mengying screamed at Feng Yu.

"Mengying, how can you speak to Brother Feng this way? What did our family teach you?" Fu Guangzheng was feeling embarrassed. Feng Yu had seen his sister dressed up like a slut and Fu Guangzheng was already ashamed of this. Now, his sister even screamed at Feng Yu, making him more embarrassed.

"What Brother Feng? Did you see the way he looked at me? Are you still my brother?" Fu Mengying shouted.

Feng Yu glanced at Fu Mengying: "I am gay, and I am not interested in you. You are a lesbian?"

Fu Guangzheng was stunned. Huh? Feng Yu said he was gay? What a joke. Feng Yu had a girlfriend back in China, and he knew about it. Hmmm…. Feng Yu must have said that to calm the situation.

Fu Mengying shouted in shocked: "How did you know?!"

Huh? Fu Guangzheng and Fu Guangwei's jaws dropped. Little Sis was gay?

"I'm sorry. I was joking with you just now. I am not gay." Feng Yu looked at Fu Mengying with a surprised look. Hmph…. How could you win me with your low intelligence?

Fu Mengying was furious. She had blurted out her biggest secret because of Feng Yu. The most irritating part was Feng Yu was not gay, and he had tricked her.

But what puzzled Fu Mengying the most was why Feng Yu knew she was gay? Not even her family members knew about this secret!

"I…… I am also joking!" Fu Mengying tried to rebut.

But it was self-evident. No one would believe she was joking.

Fu Guangzheng looked at the two girls beside Fu Mengying coldly. He felt this was a disgrace! A daughter from the Fu Family was a lesbian?!

And Fu Mengying had admitted this herself. The worst part was she admitted to being gay in front of Feng Yu. This made Fu Guangzheng even more embarrassed. During the dinner earlier, Fu Guangzheng was still bragging to Feng Yu about how influential the Fu Family was in Hong Kong and had boasted about their family's upbringing and his brothers and sisters.

Now, Fu Guangzheng felt like he was given a big slap on his face, and this slap was in front of everybody!

Fu Guangzheng looked at Feng Yu trying to hold back his laughter and thought Feng Yu was mocking him and his family. But he had nothing to say.

If this were another Hong Kong's top family, Fu Guangzheng would also laugh and gossip about that family. But now, this was his family!

"Shut up. Follow me home! The two of you, stay away from my sister or you will get it from me!" Fu Guangzheng said before dragging his sister out. He does not care if he hurt his sister. He just wants to leave that place as soon as possible!

Feng Yu saw Fu Guangzheng staring at him angrily, and he put on an innocent look. He looks like he had said a harmless joke, but he was laughing in his heart!

Coming to this disco tonight was really worth it!

Translator's notes: During the 1990s, being gay was a stigma in Asia. Gays were usually not accepted by others, and families felt disgraced when they found out someone in their family was gay. Luckily times have changed. Now it is more acceptable in Asia.

TVB, Hong Kong's TV station. I grew up watching TVB dramas.

https/en./wiki/TVB

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"Old Chen, drive me back.: Feng Yu told the driver.

Fu Guangzheng and the rest had left. He did not even tell Feng Yu when he left. That bartender was already dumbfounded. He had only wanted to bootlick the two young masters of the Fu family to get additional tips. But his plan had backfired.

Fu Guangzheng still had a good reputation. But Fu Guangwei will surely bring some thugs to smash up this disco. The boss of this disco will not let this bartender off. Also, the boss of this disco was also a gangster. The bartender only hopes he would not be beaten up too badly by his boss.

The apartment Fu Guangzheng bought for Feng Yu was a small apartment with one room. The living room was bigger, and this was the most common type of apartment in Hong Kong. The total area, including the balcony, was less than 50 square meters.

Feng Yu had wanted to get a better apartment, but the apartments near to Hong Kong University were overpriced. Anyway, Feng Yu was staying alone, and there was no need for a large apartment. Fu Guangzheng had recommended him the Mid-levels villas, but Feng Yu rejected. What private roads and better security? These were all bullshit.

If the security in Hong Kong were so good, Superman Li's son would not be kidnapped! The residential estates near the Police stations were the safest. Anyway, Feng Yu does not want to live with Fu Guangwei. That guy had a fucked-up lifestyle.

The next day, when Feng Yu woke up, he remembered a serious problem…… He knew what time his classes start, but he does not know where his class was!

Although Feng Yu had not planned to be a hardworking student, he can't keep on skipping his lessons. This would affect Beijing University's reputation. Furthermore, Feng Yu wanted to see the standard of Hong Kong University' lecturers.

If the lecturers were capable, then there will be some outstanding students. Feng Yu wants to see if he could spot some of these elites and recruit them.

Feng Yu was involved in a wide range of businesses. He had no worries about recruiting workers and capital. The most important aspect of his company were the management staffs, designs, research, sales, etc…. He needs professionals in specialized fields. Even a grade 8 worker was not as important.

If someone could design an attractive automobile model, Feng Yu will surely reward the designer handsomely. If someone could develop advanced technology, Feng Yu would even give that person some shares.

It was still the same saying. What was the most expensive in the 21st century? Talents!

……

"Hi, how do I get to the Business faculty office?" Feng Yu asked a student.

The student, who was stopped by Feng Yu, looked at him from top to toes: "You are from the mainland?"

"Yes. I am here to study."

"I don't know!"

That student walked away with his head held high. Feng Yu was puzzled. I did not offend you in any way. I am only asking for directions, was there a need to be so stuck up?

Also, what's wrong with coming from the mainland? Discrimination?

Feng Yu knew that this sort of scenarios will continue until the year 2000. This was because after Hong Kong was returned to China, many Chinese came over to work in Hong Kong. They were getting lesser wages but were more efficient. Also, some Hong Kong businessmen went to China to set up factories.

This would lead to an increase in unemployment in Hong Kong, and many Hong Kongers resent the Chinese for taking away their jobs.

If you are capable, there is no reason why you can't get a high paying job.

All major cities in the world could not isolate themselves from the rest of the world. There were lots of foreigners working in major cities in the world, including the most flourished city, New York.

In fact, if it were not for China, Hong Kong would not be so prosperous. When Hong Kong had a financial crisis in the future years, it was China that helped. If not, Hong Kong would be finished. That was the time when Hong Kongers started to face reality and continued to work hard.

Most of the capable people had gone over to work in China. They realized that China was not like what they imagined. There were even more opportunities in China compared to Hong Kong.

Feng Yu shook his head and continued his search for his class. If he still could not find his way, he would give Fu Guangwei a call.

Feng Yu asked a few students. But when they heard Feng Yu's accent, all of them refuse to talk to him. Feng Yu had no choice but to use English to ask for directions. It was only when he used English, people would tell him the directions.

"Dr. Smith, I am Feng Yu, the exchange student from Beijing University. I do not know where my classes are held." Feng Yu said embarrassedly. Damn, that Fu Guangzheng was really unreliable. Feng Yu had not noticed that his timetable only states the time and subjects. The classrooms were not indicated in it!

"You are Feng Yu? You should be in class at this time. This is your course's detailed timetable." Dr. Smith said with an unhappy tone.

"I had reported to the university yesterday, but no one gave me this detailed timetable." Feng Yu explained.

"Go to your class first. We can talk about this another time." Dr. Smith was an external lecturer in the Business Faculty. He got his Doctorate in Economics from the University of Oxford in the UK. He was a Hong Konger, but he likes people to call him Dr. Smith. Even the nameplate on his desk was written in English.

Dr. Smith was very unhappy with Feng Yu. This was an excellent opportunity for Feng Yu to come to Hong Kong University and he does not know how to cherish it.

What would happen to Hong Kong after it was returned to China? Look at the attitude of these mainlanders. How can a student not know he does not have a detailed timetable? Luckily it will be one country two systems. If not, Hong Kong would be finished!

Feng Yu could tell that the lecturers in the Business Faculty do not like him and he left. If Dr. Smith did not ask him to "go to class first," Feng Yu would think that he was an irresponsible lecturer. Feng Yu really wanted to ask Dr. Smith why was he looking down on mainlanders?

The first class had ended by the time Feng Yu reached the class. There was a second class in the same room, and Feng Yu went to sit in an empty seat.

"Hi, I am Feng Yu. Can I ask where the lecturer stopped?" Feng Yu asked the student beside him.

"You are from China?"

Feng Yu frowned: "Yes. Is there anything wrong?"

"Exchange student?"

"Exchange student."

"Oh." That student said that and start packing his bag and shifted to another seat.

WTF? This is pissing me off. What's wrong with me being a Chinese? Did I offend you? Discrimination?

Feng Yu was pissed. He immediately grabs his bag and moved to the seat beside that student.

"Stay away from me."

"What if I refuse?" Feng Yu raised his brows. Why? You dare to hit me? I am 1.8 meters, and you are not even 1.7 meters. You are also as skinny as a toothpick. You think I am scared of you?

"You all mainlanders are all uncultured! You are just like that guy I met two days ago. Old fashion!" That student said and flicked his hair.

Fuck you! What's wrong with having short hair? Old fashion? Long hair like yours are fashionable? Who was the one who set this rule? I like to keep my hair short!

"Who are you calling uncultured?"

"I am calling you uncultured, Stupid Mainlander!"

Translator's notes:

Mid-levels residential area in Hong Kong.

https/en./wiki/Mid-Levels

The University of Oxford. One of the top universities in the world.

https/en./wiki/University_of_Oxford

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Stupid Mainlanders?

Feng Yu was furious. This was an insult.

Feng Yu stood up, and the surrounding students also stood up. But the other students were supporting that skinny toothpick. All of them were looking down on mainlanders and China.

"Apologise!" Feng Yu said coldly.

"What if I don't?" That toothpick student said with his chin pointing upwards. He was also tiptoeing, trying to look taller.

"You say I am uncultured? Then I will let you know that uncultured people do not argue. They will beat you up without saying anything!" Feng Yu gave that student a kick, making him fall backward. Feng Yu immediately rushed forward and gave him two punches in the face.

The rest of the students were shocked. It was until when that toothpick student pleading Feng Yu to stop, the rest of the students went forward to pull Feng Yu back.

This group of students was so timid. All of them dare not to fight. Feng Yu was thinking in his heart. If only Wen Dongjun were here. Even 5 students could not pull him back when he was in a fight. That toothpick student would surely piss his pants if he met Wen Dongjun!

If this group of students dares to get more people to wait for Feng Yu after school, the Fu Family would surely step in to settle this. If not, he would hire two bodyguards. It would be like in the movies: "Whoever that dares to bully me, beat him up! Whoever I want to bully, beat him up too!"

"Let go of me. In the future, if I hear anyone says things like Stupid Mainlanders, I will break that person's leg!" Feng Yu roared.

"You… You dare to hit me? I will report this to the university, and you will be sent back to the Mainland! You wait!" That toothpick student shouted while hiding behind the rest of the students.

That student had never expected this mainlander to suddenly hit him in front of all the students. At the same time, he was disappointed with the rest of his classmates. They wanted him to make things difficult for Feng Yu, but when Feng Yu hit him, no one came to his help. There were so many of them and yet they were afraid of that mainlander?

"Go on. Let the lecturers be the judge. You are discriminating a student from China. Is this how a student from Hong Kong University should behave?" Feng Yu looked at that toothpick student. Cultured? You dare to talk to me about cultured?

The bell rang, and all the students returned to their seats. That toothpick student was still staring at Feng Yu. Feng Yu nonchalantly seat on a chair and looked at the student provocatively.

The lecturer entered the classroom and starts the lesson.

Suddenly there was a loud sound of glass shattering. Feng Yu looked down, and there was a glass smashed beside him.

"That student, stand up. Why are you making such a loud noise in class? Do you know you will affect the rest of the students?" The Lecturer stared at Feng Yu.

Damn. That toothpick student was playing dirty.

"Sir, are you talking about me? I am not the one who smashed this glass. It's him. If you don't believe, you can take a closer look at the glass shards. His name was written on it."

Feng Yu looked at that skinny student. Wang Mingji? How did this guy enter Hong Kong University with his IQ?

Wang Mingji was stunned. He knew this lecturer hated his lessons to be interrupted. He had wanted to get Feng Yu into trouble. He should not have used his own glass and should not have written his name at the bottom of his glass.

"Wang Mingji! Don't you know the rules during the lesson? If you do this again, get out of my class!"

Wang Mingji was now like a quail. He was looking down and keeping quiet. His hatred for Feng Yu increased. It was all because of this Mainlander, he made a fool of himself. He must take revenge!

The lesson carried on, and after a while, the lecturer asked a question and look at the class. He points to Wang Mingji: "Wang Mingji, answer this question.:

Ah? Wang Mingji was shocked. He was not paying attention in class and was thinking of ways to get back at Feng Yu. He does not even know what the question was!

"You can't even answer such a simple question? Your parents had wasted their money to send you here! That student, can you answer?" The lecturer points at Feng Yu.

Feng Yu stood up and answered: "There are many ways to look at products. The method used should depends on what do we want to find out. For instance, we can send the product to laboratories for scientific analysis, Comparative analysis, market research…… etc. For this type of product, I would use comparative analysis."

"Good. You are an exchange student from China? All of you should follow his example. This student had paid attention to my lessons and was serious in his learning. Look at the rest of you, such a big difference from him! The rest of the lecturers had told me that Chinese students were serious in their education and very smart. At first, I do not believe them. But now, I am convinced. Luckily all of you did not go the China's university as exchange students. If not, you will be a disgrace to our Hong Kong University!"

The rest of the students looked at Feng Yu in surprise. What Feng Yu said was not covered in this lesson. How did this mainlander know about this? Was it really like what the lecturer said? All Chinese students were serious in their studies?

Some of the students were thinking like Wang Mingji. They felt Feng Yu was too arrogant. Even if you knew the answer to that question, you should also tell the lecturer you don't know!

At noon, the lesson ended. Feng Yu packed his bag, and when he was walking pass Wang Mingji, he purposely stops.

"What do you want? If you dare to hit me again, I will really report to the University!" Wang Mingji said with a threatening tone.

Feng Yu smiled disdainfully: "Keep your mouth clean in the future and don't be a moron!"

"You…. Who are you calling a moron?" Although Wang Mingji can't really understand what Feng Yu was saying, from his expression, he could tell that the word used by Feng Yu was not something good.

"I am calling you that. So?"

Wang Mingji dare not to utter a word until Feng Yu left the classroom.

Feng Yu despised Wang Mingji even more. This type of people was the main reason why Hong Kong's economic slowdown in the future. Looking down on others when he does not have any capabilities. This type of people was destined to be a small worker for the rest of his life.

Feng Yu does not intend to attend the afternoon lessons. All these lessons were about basic theories, and he was not interested. All the theories that were taught were similar to what he had learned back in Beijing. Feng Yu decided to only attend those more critical lessons.

When Feng Yu reached the carpark, he saw Wang Mingji entering an old Toyota: "Hey, Mainlander, can you afford a car?"

Feng Yu waved his hand, and driver Old Chen stopped his Mercedes beside Feng Yu. Old Chen alighted from the Mercedes to open the rear passenger door for Feng Yu. Wang Mingji's jaws dropped. This Mainlander could afford a Mercedes? He looked at his old second-hand Toyota. Such a big contrast!

Impossible. All mainlanders should be in poverty. How can he afford a Mercedes? And he even hired a driver! It can't be! That mainlander was still wearing a cheap watch!

Wang Mingji would never know that the watch Feng Yu wore was Shanghai brand mechanical watch. This watch was very accurate, and he had donned it out of habit. To Feng Yu, a watch was just to tell time. There was no need to wear a diamond-studded gold watch. Those affluent people do not need such accessories to flaunt their wealth.

Wang Mingji frowned. This Mainlander was not simple. Should he still carry on with his revenge? It should be how he should carry on with his revenge?

Translator's Notes:

An article about the Shanghai Watch

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