Cobb was lost in the intricacies of the Internet and stumbled across a hypnosis session with a woman named Charlene. During the session, Charlene kept repeating "obey me, obey me, always obey me". What Cobb didn't know was that Charlène was an expert in inception and female supremacy, and that she had incorporated subliminal messages into her hypnosis session that encouraged people to become addicted to female supremacy. Charlène had succeeded in implanting the desire to adhere to female supremacy in Cobb's mind, leading him to adopt a subservient attitude towards his girlfriends and the chicks he hit on in the street. Since Cobb had become addicted to female supremacy because of Charlène's inception session, he began to do everything in his power to promote his girlfriends' professional careers, and he did everything in his power to popularize the inception session with subliminal messages from Charlène. Since Charlène's inception session had been listened to by thousands of people, thousands of men had become hooked on female supremacy and Charlène had succeeded. When Cobb talked about his activities around him since undergoing Charlène's inception session, he had a different way of approaching the matter depending on the type of person he was dealing with, so in Cobb's discourse there were levels of understanding nested within other levels of understanding.